Social Media Marketing Archives

Alignable vs LinkedIn. Here we break down what each platform offers and which one might be the best fit for your business.

Boasting 500 million+ active daily users and 800 million+ monthly users, TikTok is already more popular than Twitter (330 million) and Snapchat (290 million). Furthermore, it now has a combined 1.5 billion+ downloads in the iOS and Google app stores. Which begs the question – should your business be using TikTok? Is it time to […]

Do you have an Instagram business page for your business? Here's why you need to switch and get the benefits of an Instagram business account.

If your app isn't easy to use people won't use it. Connect your app to social media to make it easy for your users to register and share.

Facebook apps extend the functionality of your page. By installing apps onto your Facebook page, you can run contests, collect lead data, and even provide customer support. Facebook apps lend an entirely new level of engagement with your followers. Here are 8 Facebook apps that will enhance your follower’s experience on your page. TabSite Tabsite […]

Facebook may be the biggest social network, but that doesn’t mean all posts hit it big. Some reach millions of people but most only get a handful of likes and shares before they’re forgotten. Posts don’t need to go viral to be a success. They’re doing their job as long as they reach your target […]

Marketing and Facebook have become bosom buddies. Facebook sits at the top of social media platforms and key marketing opportunities. By using Facebook, you can ramp up conversions, traffic, sales, and social media following all while growing your brand’s influence. To capitalize on this giant’s marketing power, you need to use effective strategies. Proven Strategies […]

Instagram recently introduced its enhanced carousel post feature that lets you upload up to 10 videos or photos — or a mix of those — in one swipeable post. If you aren’t excited about this development, you should be. There are so many things you can do with it for your business! Tutorials The carousel […]

Thanks to technology, it’s now easier than ever to build relationships with your client base—or is it? While new technology has certainly given us more ways to connect with potential customers, it also comes with its own rules and learning curves. Don’t assume that having the hottest gadgets or using the latest apps will automatically […]

Although live video apps like Periscope have been around since 2015, it wasn’t until 2016 that they took center stage, all thanks to Facebook’s Live video feature. Since its introduction, Live Video has been used for many reasons from every day to controversial. As a business, your usage of live video should focus on driving […]