When it comes to marketing these days, visuals play a very important role as they are naturally engaging and interesting, which helps capture the attention of the audience. Whether it is images, videos, or GIFs, they all help convey information to your audience, which builds emotional connections and helps you with business growth. 

Despite popular belief, delivery visuals don’t mean just clicking pretty pictures; but it also includes working on the psychology, doing your research, and creating a link between the product and the people. Do you want to come up with stunning visuals for your clients and want to create something that stands out, is visually appealing, unique, and full of diversity? 

Remember that visuals speak volumes without text, so you must create something that inspires and encourages you to bring out the best in your work. Here are ten tips that you can follow if you want to impress your client with visuals out of this world.

1.Consider the story 

Visual marketing is not just about coming up with something and delivering it to the clients, but it also includes narrating your story in a different manner. If you are trying to portray the brand story and what the brand stands for in the visuals, then execute a clear narrative that attracts your audience and helps them relate to it. 

Think like a storyteller, research the color palettes, develop a serene background, and create eye-catching and memorable content for your clients. The visual delivery should be so powerful that your clients fall in love with what you have delivered at Austin Grafic Design Firm. 

2. Keep it short 

Ever since Instagram Reels and YouTube shorts were introduced, more and more people have started inclining toward shorter videos and clips. If you have to deliver a certain message, you don’t need to make a 3-to-4-minute video to get your message across. 

Whether it is images or videos, both can be very eye-catching and intriguing. The shorter the videos are, the better it is, as users now want access to effective information that is provided within less time. Also, when you create a visual, that is to the point, both the clients and the customers will have a good experience. 

3. Do not use stock photos 

With tons of stock photos available out there, many people opt for a way out and use stock photos. Instead of using stock photos, you should use your visuals as they have a unique look and stand out compared to the stock data. 

Also, ensure that the images or videos you have created align with your target market and resonate with the clients’ thoughts and ideas. If you are confused about creating visuals, you can always take some ideas or inspiration from stock photos. 

4. Craft content that provides a solution 

Your client will not be interested in looking at visuals that do not deliver a compelling message and are just pretty or cute. When you are crafting content, it should be relevant and meaningful when you present it to the clients. Come up with content that provides value and delivers the information; it also gives a solution. 

For example, instead of just telling how pretty your product is or how many colors it is available in, you should talk about its benefits, how it can be used, and all other relevant information. 

5. Use Colors that pop 

Do you want to catch people’s eyes and attract them to your created content? If you answer yes, use popping colors and do not go with dull or lighter tones. When you use pop colors, your client will immediately be attracted to what you have to show and will take time to see what you have delivered. 

Furthermore, do not forget to consider your product or service before using popping colors. Also, keep a balance with the pop of colors while you are at it because over-doing them will not help you out as well. 

6. Bring in an emotional side 

The power of emotions matters the best to make visuals attractive, so ensure that you do something and bring the emotional side into focus. Instead of coming up with anything random that you found on the Internet, work on bringing an emotional as well as a personal side into the story. 

Also, come with an artistic style to bring emotion to the videos and take some inspiration from the Internet so you could create something similar. Don’t hesitate to try something new, as it will give you the confidence to do something creative. 

7. Use a consistent style 

If you want your work to be recognized or become well-known someday, you must focus on using a consistent style. You can use a consistent style by adding something unique that makes your work stand out and immediately lets people know it is your work. This kind of style is also commonly known as a signature style. 

Moreover, to bring consistency, you can add frames to your visuals, use certain colors all the time, or use the same font. 

8. Incorporate multiple formats 

Do you want to appeal to your clients and customers by creating long-lasting and memorable visuals? As there are multiple formats out there, you should get on the creative side and add in everything, including photos, videos, GIFs, and other infographics. 

As there is no shortage of the variety of formats you have, staying relevant shouldn’t be an issue as you will have much content to create. There is no reason for you to stay behind when you are incorporating multiple formats, as all of the formats together will help you convey your message. 

9. Focus on the target 

The only time you will make your clients happy is when you create the right visuals while keeping the focus on the target audience. Apart from liking the visuals yourself or the client approving them, make sure you figure out that the content created is suitable for the potential audience. 

Moreover, when you focus on the target, you will also have to research them, including what kind of content they like and when they will be attracted the most. If you win the clients’ hearts, you will likely impress the audience. 

As each platform is known for different things, you must ensure that you work accordingly for each. For example, if you create a visual for Facebook, it might not be suitable for YouTube, so you will have to create a separate visual for that. 

Furthermore, content for both social media and the client’s business website will also be different as social media content will be seen on a smaller screen, and the website content will be seen on a laptop or a computer. 

Parting Thoughts 

All the ideas mentioned above are just ideas, tips, and hacks that have been put together for you. We hope you can find some inspiration for creating stunning visuals and are able to put your best work out there. We wish you the very best in putting your creativity to work, and we hope your clients get impressed. Good luck! 

Written by: Digital Hill