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5 Things You’re Doing Wrong With Your SEO And Content

5 Things You're Doing Wrong With Your SEO And Content

5 Things You’re Doing Wrong With Your SEO And Content

Your SEO and content strategy aren’t yielding the desired results. It might be because you’re making some common mistakes. If you’re not actively working to improve your website’s SEO and content, you’re missing out on valuable opportunities to reach new customers. 

 

It’s not enough to simply create a website and hope that people will find it; you need to be proactive in driving traffic to your site. Fortunately, there are several things you can do to improve your SEO and content, and these methods don’t have to be expensive or time-consuming.

 

That said, here are some common SEO and content mistakes that might be holding your website down below in SERPs. 

 

You’re Not Researching Keywords

You might think that researching keywords is a waste of time. After all, you already know what words to use to get more traffic, right?

 

Wrong!

 

If you’re not researching keywords, you’re missing out on a huge opportunity to get more traffic and improve your SEO. Here’s why:

 

  • Keyword research helps you find the right keywords to target. There are a lot of potential keywords out there, but not all of them will be relevant to your business or website. Keyword research allows you to identify the ones that are most likely to bring you traffic.

 

  • Keyword research lets you know how competitive a keyword is. Some keywords are extremely competitive, which makes it difficult (and expensive) to rank for them. Other keywords are more open to competition, which means you’ll have a better chance of ranking for them.

 

  • Keyword research helps you find long-tail keywords that can increase traffic over time. Long-tail keywords are “exact-match” keywords with three or more words. You’ll want to use long-tail keywords on your website because they tend to convert better than short-tail ones.

 

You’re not using Google Analytics tracking

 

I get it; you’re busy. You’ve got a business to run, and you can’t be expected to keep track of everything. But if there’s one thing you should be tracking, it’s your website traffic. And the best way to do that is through Google Analytics. If you’re not using Google Analytics, what are you doing? 

 

You could be losing traffic and sales. You might even be leaving money on the table. Unfortunately, many businesses don’t use Google Analytics because it’s too complicated to set up, or they think it’s expensive. But guess what? It’s free. 

 

Google Analytics is a free service that gives insights into how people find and use your website. It can show you the keywords they used to find your site, the pages they looked at, how long they stayed on your site, and more. Not only is this information valuable in its own right, but it can also help you improve your website and get more traffic.

 

You’re Not Optimizing Your Website For Mobile Users

 

If you’re not optimizing your website for mobile users, you’re missing out on a huge chunk of traffic. Luckily, it’s not too late to make some changes that will make your site more mobile-friendly. You can start by checking how your website appears on a mobile device and then making changes based on what you see. Here are some actions you can take to get going:

 

  • Use responsive design: Your site will automatically adjust to fit the screen size of whatever device it’s being viewed on. 

 

  • Simplify your design: Mobile users often look for quick, straightforward information. They don’t want to sift through tons of content or navigate a complex layout. 

 

  • Add a mobile-friendly menu: Your site’s main navigation should be easy to spot regardless of the screen size; so make sure it stands out. 

 

  • And remember that mobile users are more likely to use their phones while on the move, so you’ll want to ensure your navigation menu is optimized for touch navigation. Shorter text blocks, bullet points and numbered lists help visitors scan content easily.

 

You’re Not Optimizing Your Images

You might think your website is loading just fine but take a second look. Are your images perfectly compressed to load quickly on mobile? If not, you’re not optimizing your images, which could be costing you traffic. Slow loading times are one of the biggest turn-offs for Internet users. 

 

In fact, according to a recent study, nearly 60% of people said they wouldn’t return to a website that took more than three seconds to load. And when it comes to image-heavy websites, that number is even higher. So are your images perfectly optimized for mobile?

 

You’re Not Promoting Your Content Enough

If you’re not promoting your content enough, you’re missing out on a lot of traffic. You need to make sure your content is visible to your target audience, and one way to do that is to hire an agency Specializing in SEO.

 

An SEO agency in Melbourne can help you optimize your content for search engines so more people will see it when looking for information on the Internet. They can also help you with other aspects of online marketing, such as social media marketing and pay-per-click advertising.

 

Don’t miss out on potential customers by not promoting your content effectively. Hire an agency to help you make the most of your online presence.

 

Conclusion

 

Nowadays, having a website alone is not enough. You need to make sure people can find it, and that’s where SEO comes in. Now is the time to start if you’re not already working with an SEO agency because your website’s success depends on it. 

 

Do you have any questions about SEO? Tell us in the comments below.

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