Blog Archives

Video is the new “it” item in marketing, and you need to work it into your digital marketing strategy if you want to keep up. It’s not going to go away.  Video communicates more, faster, and with a fullness that text and images cannot. You’ll want to publish your videos on Facebook and YouTube, but […]

For over 40 years, Al-Bar has brought the best of Western and English tack apparel to Northern Indiana. At Al-Bar, you can find a wide range of products for the horse and rider. With their newly designed website, Al-Bar.com, Al-Bar can now bring western apparel to the world on any device. A design feature of […]

You’re not alone if you’ve wondered about the power of online video. It’s working!  Now the challenge quickly becomes one of getting the most out of your video efforts. Experts in the digital marketing space have shared many video strategies. Here are some of the best ones we’ve come across. Use website embeds for maximized […]

YouTube is no longer an untamed wild, full of viewers scrambling for media content. Now, viewers know what they want and make harsh decisions about which channels get their precious time. That’s why everyone from aspiring celebrities to businesses looking to snag a few extra customers should use data analytics to assess the success of […]

Linked to higher test scores, 1:1 initiatives can be a great addition to school districts. With the hopes of bringing technology into the classroom, 1:1 technology has been thought of as a way to boost student participation and achievement. However, one thing that stands in the way of a successful initiative is inventory and device […]

Building a website is a lot like building a house. There’s a lot of planning involved, and even more nuts and bolts, behind the scenes, work, followed by a lot of cosmetic work. But just like a new home, you need to make sure people find your little place on the web, which is why […]

Hydro-Action, currently based in Indiana, has been manufacturing water treatment units since 1988. Now with a new website, the company can showcase their service to a wider audience. Hydro-Action.com is designed to highlight the company. In addition, the site offers functionality for customers, potential dealers, and Hydro-Action. With a natural flow, Hydro-Action.com is quick to […]

If your website is the digital equivalent of a billboard, then your email campaigns are the equivalent of an attentive sales representative. Websites are designed to make an impact. They need to be strategically designed and easy to navigate. But their ultimate goal is to inspire visitors to pursue further contact with the business. If […]

The proliferation of mobile devices has made people more dependent on the internet for local searches. According to Google, more than 76% of people who perform local searches on their phones end up visiting a physical store within 24 hours. If your business has a local presence, it’s important you apply local SEO best practices […]

Many online marketers believe that more leads result in more conversions, so they concentrate on generating leads and not on anything else. But this doesn’t mean you don’t need to drive conversions — not if you want to keep ahead of the game. After all, every step in the marketing funnel is just as significant […]