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Choosing the Best WordPress Theme for Your Startup

Wireframe of web page shown on tablet.

WordPress is one of the best platforms for budding entrepreneurs to kickstart their careers. It offers powerful tools to build a simple, professional website and the resources to market your brand, generate traffic, and close sales.

Keep it in it all comes down to how well you utilize its resources. Otherwise, you may never see a return on your investment.

Themes are excellent examples of WordPress resources that can make or break your business. The right theme draws eyeballs, generates traffic, and encourages conversions. The best themes are also secure, customizable, and help you stand out from the crowd.

On the other hand, a poor WordPress theme drives away customers. It could also leave your site at the mercy of hackers.

So to help you, we’ve done the homework and identified seven of the best WordPress themes to consider in 2022. But, first, what makes a good WordPress theme?

Things to Consider When Choosing a WordPress Theme

The following are seven critical factors to help you identify a suitable theme for your WordPress website.

  • Suits your niche.
  • Find a beautiful theme that grabs attention.
  • Make sure it’s lightweight and fast.
  • The best WordPress themes are SEO-friendly.
  • What unique or extra features does it offer?
  • Is it customizable? Can you adjust it as you desire?
  • Is it secure? More importantly, can you trust the creators?

Top 7 WordPress Themes in 2022

The following are seven of the best WordPress themes to consider in 2022 with the above considerations in mind. Note that we’re focusing on eCommerce-friendly themes.

1. Rara Business Pro

Rara Business Pro is one of the most popular WordPress themes in 2022. It offers unlimited color and 600+ Google web fonts to customize your site. You also get four unique headers, five custom page templates, and five unique banner layouts.

2. Astra

If you don’t find Rara appealing, consider Astra. It’s a modern WordPress theme with dozens of starter sites to launch easily. Astra is also highly customizable and supports visual theme master. Moreover, it offers tools to manage posts, sidebars, footers, and blogs.

3. Hestia Pro

Hestia Pro is a site builder-compatible theme that supports Elementor. It also supports Brizy, Visual Composer, and Divi Builder. The multi-niche theme works for travel, eCommerce, law firms, and many other small businesses. Hestia Pro is also speed and SEO-optimized for the best performance.

4. Exponent

The Exponent theme stands out for quality pre-built content and unrivaled customization. Additionally, it is coded to start quickly thanks to built-in image lazy loading features and WordPress caching functionality. It’s also one of the few GDPR-compliant themes, allowing you to securely sell products and accept payments globally.

5. Signflow

Like most other themes on this list, Signflow is a multifunctional theme with multiple pre-built websites. However, the customization process is straightforward. You can add or remove features such as the background video, client testimonials, content sliders, and service grids.

6. Fluid

Fluid is purposely built for digital businesses and startups. It lets you quickly build your online store or create a website and list your products and services. The theme has layouts for contact, services, FAQs, careers, and other typical website pages for your convenience.

7. Digital Download Pro

Finally, Digital Download Pro is an exceptional WordPress theme if you sell downloadable products, such as e-books, photos, music, and more. It’s fast, mobile responsive, and highly customizable. Moreover, it offers 6500+ Google fonts and advanced typography.


A great theme is essential for success on the WordPress platform. So, you must find one that suits your trade and is easy to use. Fortunately, you now know seven excellent themes to consider.

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