Five Best Digital Marketing Tools to Use for Small Businesses
In today’s tech-savvy world, running a business is not easy. It isn’t easy to make your business stand out from your competitors in the highly competitive market. More than 30 million small businesses are operating in the U.S. alone.
In this kind of competition, small business owners need a competitive edge to survive this severe competition.
In other words, if you are building a business, you are probably looking for ways to get an edge over your competitors. You should create a good marketing strategy and use digital marketing tools to achieve this.
Whether you are outsourcing or bootstrapping, investing in digital marketing yields high returns, it is no longer necessary to spend millions on marketing to gain an edge over your competitors.
Apart from delivering great results with small budgets, digital marketing tools can relieve your workload too.
Tools like these are particularly helpful to small businesses that lack the funds to hire full-time marketing staff or the means to contract with an agency.
So, to help you gain the upper hand over your rivals, we will talk about some amazing digital marketing tools that are a lifesaver for small businesses.
With these digital marketing tools, you can find the best return on your investment and make the most of your time.
The platform automates repetitive tasks, collects data to analyze and enhance Google Ads campaigns, and plans and executes them.
So, if you’re looking to do DIY marketing, these tools will help you reach the right audience, create relevant content and nurture leads. Let’s take a look at them:
1. Google Analytics
The free Google Analytics tool provides valuable information about who visits your website and how they interact with it.
It is best used in conjunction with the Google Search Console – a free service that identifies issues on your website and helps you optimize it.
Google Analytics provides you with the following data:
- Your site’s daily, weekly, monthly, or any other period-based visitors
- If they have been referred from another site, found organically through search, or found through advertising, social, or direct sources.
- Your site’s keywords that people use to search for it on Google
- Demographic information about your users and their interests
- Average time spent on your website as well as pages visited
It’s all interesting information, but crucial data can help you optimize your marketing campaigns and website (while keeping your SEO costs low).
Search Console or Analytics, for example, might show you that a keyword you don’t cover gets a lot of traffic. Engagement and traffic will soar if you optimize your blog posts for that keyword.
Are you getting a lot of traffic from Facebook but no traffic from Twitter? It might signify you need to focus your marketing on your primary channel.
Analytics are only a part of the story – insight is king. Well, Google serves you all, and that too for free!
You should not create content based on wild assumptions about what your audience will like. 60% of the most successful B2B brands have documented content marketing strategies.
Yet, only 21% of the brands with the least successful content say they document their strategies.
Successful content marketing requires you to do research correctly, and that’s why BuzzSumo is one of our favorite tools.
Using trends on social media, BuzzSumo shows you the trending content. When you complete your search, you can analyze the results to determine what’s so appealing about them and come up with topics for your writing.
Nevertheless, BuzzSumo goes beyond content research and viral posts. Today, it offers a wide range of digital marketing tools, including:
- Researching keywords
- Searching for influencers
- Topical social media feeds
- Analyzing content
- An overview of crisis management
- Tools for monitoring brands
If you want to remain competitive in the market, you must be present on social media. Even if you use social media for marketing instead of endlessly scrolling, you probably already know it can be extremely time-consuming.
Luckily, digital marketing tools like Hootsuite can reduce this inefficiency.
You can schedule posts in advance with Hootsuite, and you can manage all your social media accounts from one platform to get all your content ready for the coming weeks or months in one go.
As well as advanced reporting features, you will also be able to calculate ROI from your social media marketing efforts based on these metrics.
Additionally, you can manage replies and keep track of brand mentions in one dashboard.
Besides promoting your posts through social media, Hootsuite also offers tools for doing so.
Ahrefs is an SEO tool suite for beginners and professionals. You will not only learn how it works, but you will also improve your website’s ranking on search engines.
You can optimize your website and analyze your customers, industry, and competitors with its tools. In addition, your ranking will be tracked.
Ahrefs shows you how to master SEO, even if it seems daunting. Besides accessing its tools, you can also access its community and support.
Managing campaigns through many marketing channels is challenging, but you have to figure out exactly what’s working and how to improve. This is where HubSpot comes in handy.
With HubSpot, you can integrate multiple marketing channels into one system and optimize traffic, conversion rates, and ROI across all of your marketing channels.
Optimized templates for developing landing pages are included, along with features such as user interactions and live chat that increase engagement and conversions.
In addition to the above, HubSpot offers:
- Tools for optimizing content
- Optimization of landing pages
- Templates for email
- Automated marketing
- Management of Lead generation
- Marketing on social media
An entry-level company will be able to get started with HubSpot’s complementary package if they don’t want to pay for the full version.
Additionally, HubSpot has shifted from being an inbound marketing tool to a complete CRM platform, customer service hubs, offering free & premium sales hubs, and content management (in addition to its free and paid marketing tools).
Only the paid version of the platform offers the complete content management system.
In today’s competitive digital marketing environment, you need to be intuitive, socially savvy, and persistent if you want to survive.
You must be a jack of all trades. Besides knowing all the digital marketing strategies, you should also master and employ various digital marketing tools to streamline your work.