Jetpack is a free WordPress plugin that embeds about 50 modules to your site. These modules help to increase your website functionality while simplifying site management. Most notably, JetPack doesn’t slow down your website.

The following are eight reasons why you should consider downloading and installing the plugin if you haven’t done so already:

1. It speeds up image load times

Jetpack comes with a special feature known as Photon. This serves your images through WordPress’ CDN (Content Delivery Network). CDNs are geographically distributed servers that coordinate to provide faster content delivery across the web. This can be critical for global businesses and marketers as CDNs improve content load time, help to improve your SEO ranking, and reduce bounce rates.

2. It automates social content sharing

Do you struggle with social media marketing automation? Perhaps you wish to create content for the whole week and publish the posts gradually with the help of an automation tool? Jetpack has a “Publicize” feature to help with this. It allows you to save posts for future publishing. In fact, you can schedule posts to publish throughout the next week or month.

3. “Related Post” benefits

Every website owner’s dream is to keep visitors on the site for as long as possible. Unfortunately, that can be challenging if you don’t have the means to point visitors to other posts on your blog. Jetpack’s “Related Posts” feature solves this problem by automatically generating and strategically displaying links to relevant posts from your blog next to the current post.

4. Jetpack lead generation forms

You can also take advantage of Jetpack’s contact forms to generate more traffic and leads. The forms let you collect vital visitor information, including name, email address, and physical address. You can then use this information for remarketing campaigns and engagement efforts. Additionally, you can add the email addresses to your contact list for email marketing.

5. Monitor multiple websites simultaneously

Perhaps you run multiple websites, like an eCommerce store, a business blog, and a personal blog, where you share your life experiences. Jetpack’s “Manage” feature lets you closely track and fully manage all the sites from a single dashboard. It lists all the linked websites and allows you to click and manipulate each independently.

6. Track website traffic stats

Among the easily accessible management tasks is traffic monitoring. With a single click, you can find out how many people have visited your eCommerce store, identify the traffic sources, and pinpoint the best-performing products. Then you can switch to your personal blog and do the same. The “Traffic Stats” feature powers Jetpack’s traffic monitoring capabilities.

7. Security benefits

Although you shouldn’t solely rely on Jetpack for your website security, the plugin provides valuable security benefits. Specifically, it contains a “Protect” feature that constantly monitors your site for malicious addresses and failed login attempts. It then archives this information, and you can retrieve the reports at any time. You can also block malicious activities.

8. Monitor downtime

Finally, downtime can be costly. Even worse, it isn’t easy to prevent because some downtime causes are beyond your control. However, that doesn’t mean you’re completely powerless. For instance, you can change your host if the current one is down too often. Alternatively, you can improve your website to better handle traffic spikes. Jetpack constantly monitors your downtime to help you make the right decisions.

Summary

The WordPress Jetpack plugin carries many valuable modules, ranging from security add-ons to lead generators, and speed-enhancing programs for a more dynamic and engaging blog, website, or ecommerce store. If you aren’t already using JetPack, now would be a good time to start.

Written by: Troy Rumfelt