How to Increase Different Types of Web Traffic
Knowing where your visitors come from is the first step to creating effective digital marketing strategies and is important for increasing web traffic. These metrics provide important clues to the performance of your website. Most webmasters use Google Analytics to monitor such metrics and gain actionable insights into visitor behavior.
However, you should also understand the various traffic sources to increase website traffic. Each source of web traffic indicates the type of users and their behaviors. Google Analytics categorizes these sources as search, direct, referral, or social traffic. Below are a few tips for increasing website traffic for these sources.
1. Use unique marketing channels
You should monitor your competitor’s websites for many reasons, one being to determine marketing channels they don’t use. While this doesn’t always apply, adopting unique marketing channels your competitors aren’t using can benefit your business. Using these channels presents an opportunity to conquer a new audience. It also allows you to market your brand in ways that your audience may not expect. This is particularly important when looking to increase referral or social traffic.
2. Expand your social media reach
Social media is an essential tool for attracting all types of website traffic. So in addition to maintaining active social media profiles, find ways to expand your reach. The best way to achieve this is by analyzing website demographics to match visitors with appropriate social platforms.
Investigate and find the social platforms that your audience spends the most time on. This can help you decide where to promote your content. Then look at what type of content they consume on these platforms. While you can use the same marketing content on different channels, repurpose it creatively. For instance, you can promote your blog post on Twitter with a tweet, share a few lines on LinkedIn, and as a story/reel on Instagram.
Other effective methods of expanding your social media reach and traffic include:
- Using hashtags. If used properly, hashtags make it easy for social media users who don’t follow your page to find your content.
- Engage your followers. Engage your audience by asking questions, creating a quiz, answering comments, and requesting feedback.
- Participate in discussions and forums. You shouldn’t limit your social platform page’s activity. Show your expertise by commenting in groups and forums.
3. Create engaging content
While high-quality and relevant content is key to better search engine rankings, ensuring that your content is accessible and engaging makes it irresistible. Simply put, your audience should find your marketing content interesting and easy to understand. By improving your content you can better target search and direct traffic. To achieve this:
- Use infographics. By visually presenting facts and figures to your audience, they can easily interact with you.
- Create guides. Identify and tackle specific issues or pain points for your audience. Using step-by-step and how-to guides are excellent options.
- Webinars are valuable. Unlike other content forms, webinars are perfect for leading prospects through a funnel. It presents an opportunity to offer your audience free information and get feedback in real-time. These interactions are better and easier to handle than calls from sales reps.
4. Perfect all aspects of SEO
While optimizing your website for search engine optimization seems apparent, you should cover all aspects. Below are a few things to keep in mind:
- Research your competitors
- Use keywords that match user intent
- Don’t overstuff your keywords
- Don’t underestimate the importance of on-page SEO. These are SEO factors that aren’t content or language-related. For example, meta titles, alt texts on images, meta descriptions, content length, page design, and CTA placement.
Ideally, you should hire an SEO expert to evaluate your website for these and more SEO factors. Focusing on SEO can improve your search, referral, and direct traffic.
High-quality traffic doesn’t necessarily mean more website visitors. Attracting many people who don’t fit your audience or that don’t benefit from your content will lead to high bounce rates. This unfortunately will hurt your website’s ranking on search engines. Therefore, you should evaluate the quality and quantity of your website traffic. Focus on drawing in the correct traffic, and target your marketing and SEO to your ideal customer.