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How to Increase Google Search Traffic

Google-Search-Traffic

In a recent chilling reveal, ahrefs claims that 90.63% of content gets absolutely no traffic from Google. The study also shows that only 5.7% of newly-published pages rank in the top ten of search results, i.e., the first results page, for at least one search query within a year of being published. This means that close to 95% of newly published content never even makes it to the first page.

But wait, there is even more from the findings. For instance, an average of only 3% of sites get more than 10 visits per month, with less than 0.22% getting 1,001+ visits per month. Now, you must remember that around 4.6 billion pieces of content get posted online each day, even so, increasing your search ranking is worth it.

So, the big question is – what can you do to increase your Google search traffic? We’ve got a few practical ideas to consider below.

1. Include more quality backlinks

Many websites and pages struggle to get traffic on Google because they don’t have enough quality backlinks. Currently, about 66.31% of online pages have no referring domains (RDs) or backlinks. In fact, less than 3% of websites have 11+ referring domains.

This is a big mistake, given that backlinks are a top-three factor in Google’s rankings. Backlinks directly impact search traffic, therefore, when you get backlinks, make sure they come from quality sources. For instance, a single backlink on a government site is more valuable than ten links on a lesser-known website.

2. Invest in high-potential, long-term topics

If you have several good backlinks but don’t get enough traffic, you need to assess the traffic potential and long-term benefits of your topics. It’s obvious that not many people will come to your website if you focus on an area in which many people don’t have an interest. For instance, not many people want to read about past events. Instead, you need to focus on current news.

You can optimize your website to get more traffic for the higher backlinked pages. For instance, consider re-optimizing the pages for relevant topics with decent search potential. Updating the content is a great place to start. Just ensure you always reindex your webpage once you update it.

3. Optimize your pages to match search intent

If you haven’t noticed, Google returns the most relevant results for every query. That’s because the search engine understands that searchers are in research mode, and most researchers are in a hurry to find the right answers. Therefore, if your content doesn’t match the searcher’s intent, you won’t rank highly for that query and will consequently miss out on search traffic.

Fortunately, this one is easy to fix. Optimize your content to match what users are searching, ensuring you use the right keywords and long-tail keywords. When creating new content, ensure that you include search intent keywords throughout and in your meta description.

4. Make sure the page is properly indexed

Google doesn’t rank non-indexed pages. So begin by checking whether your page is properly indexed by searching your site on Google. Type {site: URL} where “URL” refers to your site’s URL. You should get at least one result. Otherwise, your site isn’t indexed on the Google search index.

So, why isn’t your website or a specific page indexed? There are many causes. For instance, a rogue non-index meta tag can instruct Google not to index your site/page. Similarly, rogue canonicals, redirects, and robot.txt codes can also block indexing. To find out the cause of non-indexing, go to Google Search Console (previously Google Webmaster Tools) and check the “Excluded” tab in the “coverage” report.

Summary

Getting traffic from Google isn’t as easy as many people think. It takes a lot of effort, optimization, and commitment. Invest in backlinks, find long-term topics, match user search intent, and ensure proper site indexing to boost your traffic numbers.

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