How to Use the New Meta Monetization Tools for Business
Meta is making many changes to the platform’s programs to make it easier for creators to monetize their skills with Meta monetization tools. These changes also help brands find and engage creators.
These new efforts are likely countermeasures against TikTok’s Creator Marketplace, which has gained massive traction in the last year. Additionally, Meta is keen on cementing its place as the world’s number one social media network. Attracting the best talent is critical to achieving this goal.
The good news is that these changes work in the consumer’s favor. Here are four ways you can leverage Meta’s new monetization programs.
1. Interoperable Subscriber-Only Facebook Groups
Meta recently launched interoperable subscriptions enabling creators to give paying subscribers on other platforms access to subscriber-only groups on Facebook. So if you have a WhatsApp group for paying subscribers, you can now open a Facebook group for these members as well.
A key advantage of such groups is that creators can now offer exclusive features to their most valuable customers without leaving the Meta platform. For instance, you no longer need to switch back and forth between WhatsApp and Facebook to engage subscribers. Additionally, subscriber-only groups offer an opportunity to engage your most committed fans closely.
2. Reels Play Bonus Program is now on Facebook
Meta first released the Reels Play Bonus program on Instagram, allowing creators to earn bonuses based on the performance of their reels. In short, the more plays your reels get, the more money you earn. Now the program is coming to Facebook. Zuckerberg says you’ll be able to cross-post Instagram reels to Facebook to pocket even more money.
US-based creators will be the first to benefit from this program before expansion to other regions. Everyone is free to join, unlike in the past when it was an invite-only program. However, you must have created at least five reels and gained 100,000+ views in the last 30 days.
3. Facebook Stars
Another monetization channel coming to Meta is Facebook Stars. Facebook Stars allows viewers to “tip” creators using “stars,” which the creators can later redeem for cash. Facebook pays creators $0.01 for each star earned and has reintroduced Stars Fest to celebrate the biggest Star creators.
It’s a very straightforward program. Interested listers or viewers can purchase and send you stars while you perform or for on-demand videos that you have enabled for the Stars program. Then at the video’s end, you can redeem your stars for cash. The program is open to any creator with at least 1,000 followers in the last 60 days.
4. An expanded NFT program
Finally, Meta is expanding its NFT program to provide more monetization opportunities. After a successful rollout on Instagram, the company seeks to bring the program to Facebook. This will enable more creators to showcase and sell their non-fungible tokens.
Meta only supports NFTs on the Ethereum and Polygon platforms. However, Zuckerberg says they will soon add Solana and Flow platform support. The Facebook rollout will initially only be open to a small group of US-based creators, but it will become open to everyone else later. Additionally, users will be able to cross-post NFTs between Instagram and Facebook.
Meta, the parent company of Facebook, Instagram, and WhatsApp, is rolling out several new contributor programs that provide incredible value to savvy creators. These include interoperable subscriber-only Facebook groups, a Reels Play Bonus program on Facebook, the Facebook Stars program, and an expanded NFT program. Use these new monetization tools to grow your brand and increase your income.