Improve Your Marketing Through Social Media Tools
Social media will drive the next wave of digital marketing campaigns. Already, a whopping 93% of marketers worldwide use social media, and 90% say it’s crucial to their overall marketing strategy. Indeed, a staggering 93% of businesses sell directly on social media. These numbers are also predicted to increase throughout the year.
While this is good for the digital revolution, it makes the eCommerce space even more competitive. Acquiring new customers and holding onto them will become a major challenge. Additionally, it will become harder to find ideas for new content for the different social platforms. This is where social media tools can help, specifically social listening tools.
What are Social Listening Tools?
Social listening tools are software programs designed to help marketers monitor and analyze social media conversations about brands and products to make better business decisions.
The tools pull all information related to the brand, including competitor data. They then analyze the information to extract valuable insight. Marketers can use this data to help capitalize on key moments within the industry, such as product quality and customer service gaps.
Top 7 Social Listening Tools to Consider in 2022
The following are some of the best social listening tools to help you turn around your social media marketing campaign in 2022.
Brandwatch is a UK-based company that leverages AI for deep social listening. They help more than 2,000 of the world’s most successful brands and agencies draw insightful information. This results in highly impactful business decisions around marketing. Some key features include competitor analytics, paid campaign tracking, follower analysis, attribution, and post-analysis. Prices start at £500/month.
Founded in 2013, BuzzSumo gives you all the data you need about your social media campaigns. You can find data from all the leading social media networks; Facebook, Twitter, Instagram, YouTube, and more. BuzzSumo also supports competitor analysis, post analysis, social measurement, influencer identification, and social reporting. Pricing starts at $99/month.
Buffer is an all-in-one social media management platform that offers publishing, engagement, and collaboration tools to grow your social presence. However, it’s social listening component stands out as well. Buffer offers marketers many additional features, including social analytics, social engagement, and campaign planning. Buffer’s premium plans start from just $15/month.
AgoraPulse is one of the most popular social listening tools around. The social listening features allow you to find key conversations on Twitter, Instagram, and Facebook. You can also track your brand on YouTube, as the software also scans video descriptions. This enables you to easily see who is talking about your brand and what they are saying. Moreover, you can take advantage of the AgoraPulse social analytics, competitor analysis, and follower analysis tools to fast-track your campaigns. Prices start at $79/month.
5. Social Mention
At least three companies named “Mention” offer social listening services, i.e., Mention, Mentionlytics, and Social Mention. However, if you’re looking for value, Social Mention trumps the other two. It has a completely free version offering dozens of valuable features, including campaign analysis and real-time data tracking. Though Social Mention has fewer features, it is a great option for those on a tighter budget.
6. Social Bakers
Social Bakers only released its social listening tool recently. However, we can confirm that it was worth the wait. You can now use the platform to discover your audience’s interests, behaviors, and affinities. You can also use the Social Bakers tool to listen to conversations about your brand, which allows you to measure, benchmark, and optimize your performance. Premium plans start from $200/month.
Finally, Brand24 is a simple yet reliable social media monitoring solution that keeps brands up-to-date on relevant conversations. Thus, allowing marketers to gain valuable insights to drive social campaigns. This also enables you to identify sales leads, improve social customer service, and find ideal influencers. Brand24 also supports competitor analysis, follower analysis, and attribution. Prices start from $49/month.
Ready to Start Optimizing your Campaigns?
Social media listening opens up new engagement opportunities and allows you to capitalize on trends. These tools can also help you keep an eye on your competitors, which is exactly what you need in 2022. Take control of your social media campaigns by learning what your audience wants. Not only will this drive engagement on social platforms but it can also help you to increase conversions and sales.