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Is Your WordPress Website Scalable Enough For More Traffic?

Is Your WordPress Website Scalable Enough For More Traffic

In 2021, there were over 455 million websites built with WordPress, and that market share is only growing every year. It is clearly a popular platform, so if you’ve built your website using WordPress, you are clearly in good company.

It’s easy enough to set up a WordPress website without much thought about the future, but your choice of hosting and website setup will all have an impact on your ability to scale your website in the future.

If you’ve been told you need to move to another CMS before you can scale your website, there is a chance that someone is trying to sell you a service that you don’t really need. Read on to learn more about WordPress scalability and how you can confirm if your website is ready for growth.

What is WordPress?

WordPress is a content management system that is incredibly user-friendly. It provides an easy-to-use interface that will allow you to build, populate and update your website with ease. While it is possible to set up a simple website with no coding experience, WordPress is not a limited platform. Plugins and customizations make it possible to create complex and powerful websites for anything from media organizations to eCommerce storefronts.

Why would I need to scale my website?

Scalability is all about increasing the capacity of your website to serve more visitors. If you start out with a small number of visitors, you may soon find that you are experiencing higher traffic volume. When this happens, a small website might struggle to keep up with multiple demands.

When we talk about scalability, we’re talking about increasing the capacity for the website to serve more and more visitors without breaking. If a website receives too many requests, this can cause the entire site to crash. By scaling your website, you increase its capacity.

What factors influence WordPress scalability?

There are a number of factors that will determine how many website visitors you can serve before the user experience is impacted. Remember that a poor user experience could turn visitors away, and if you’re trying to make money through your website, this would be very bad for business.

The following factors are most likely to determine WordPress scalability, so it’s worth getting these right from the start. However, none of these factors is set in stone, so you can always upgrade or enhance your website to get it ready to scale.

Coding quality

If your website has more traffic organically over time, perhaps with the help of multiple developers, there’s a chance that the code has become bloated and buggy. Coding quality will have a direct impact on how likely it is that you will be able to scale your website. Reviewing the code and making sure everything is as streamlined as possible will make it easier for you to grow your website traffic.


The architecture refers to the way your website is built and hosted. There are ways you can set your website up for success from the start. Or, you could make adjustments further down the line. Working with a professional development team will help to ensure that your website is built with elasticity in mind. Thereby, allowing you to easily scale up your website at short notice with more traffic. Elasticity makes it easier to manage the costs of running your website. As it typically means that you only pay for the resources you really need.

Third-party integrations

If you are using third-party integrations, then your website will only be able to work as fast as the integration. Before adding anything to your site, check that it will be able to handle large requests. If the third-party code cannot guarantee it will be able to keep up with the demands, then consider building the integration from scratch for your website rather than relying on a third party.

A great example of this would be a booking feature. If the third-party booking tool cannot keep up with the demands of your website, it would be far better to have a developer build a booking tool from scratch.


Your website hosting will have a huge impact on how easy it is to scale your website. When you choose your hosting package, you should be told the maximum bandwidth your package will allow. Shared cloud hosting is often the cheapest. But, you will share capacity with other websites, so it is often unsuitable for scaling. Dedicated cloud servers will offer the best chance of being able to grow your website now and in the future.

Cloud hosting will also allow you to mirror your site and use load balancers to ensure maximum uptime. This means that when a user lands on your site, they direct to the most stable version at that time. Thus, reducing the chances of them landing on a broken page.

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