SEO Optimization for WordPress eCommerce Stores
Despite recent setbacks, eCommerce continues to thrive. Even the pandemic couldn’t slow down the sector. In fact, some studies show that Covid-19 might have accelerated eCommerce growth by 4-6 years. As such, e-store owners have every reason to smile as we head into 2022. Increasing mobile adoption, greater internet penetration, and a sustainable shift to a digital economy can only mean that good fortunes await in the new year.
However, you can get even more from your WordPress eCommerce in 2022 with SEO optimization. SEO-optimized eCommerce stores enjoy increased visibility, better SERP ranking, more traffic, and ultimately more conversions.
Fortunately, you don’t need to reinvent the wheel to perfectly optimize your WordPress eCommerce store for search engines. The following are a few quick tips to get you started;
Invest in keyword search
Keywords are the link between consumer searches and your store and products. It’s the primary way potential customers find products on search engines. So, you should identify all the main and long-tail keywords someone would use to find your products. Then optimize your store’s SEO using these keywords.
Optimize product pages to rank highly
We want to stress three things here. First, implement a one-product-per-page policy. Combining multiple products on one page makes SEO optimization difficult. Secondly, write detailed product descriptions, complete with relevant images. Short, high-value descriptions work best. Finally, ensure you include a few customer reviews on each product page wherever possible.
Optimize page titles
Page titles serve two primary purposes. First, they tell search engines what the page is about and make the case to rank the page highly. Secondly, they entice readers to click on the link on search engine result pages (SERPs). Thus, titles directly influence the page’s traffic. So, create highly-optimized page titles with your keywords, keeping title tag best practices in mind.
Customer experience is key
Consumers are no longer swayed by lower prices but superior experiences. In fact, according to the Tech Jury, 74% of visitors won’t return to your eCommerce store after a poor experience. So, ensure you invest in good UX design. The basic tenets of good UX design are usability, user-friendliness, and great visual design.
Improve your technical SEO
You can’t get maximum website ROI with poor technical SEO. To this end, take time to weed out duplicate pages and remove any broken links from your store. Also, use schema markup to help Google understand your pages. Other critical elements of technical SEO are SSL, AMP, and, more recently, the core web essentials.
Don’t forget about the basics
Sometimes we get sucked into the technical aspects of optimization that we completely forget about the basic concepts of a good website. Don’t make the same mistake. Make sure your WordPress eCommerce store is fast, clutter-free, easy to navigate, and mobile-friendly. A slow website can cost you up to 20% of traffic for every second’s delay.
Measure, analyze, and improve
Finally, it pays to consistently track and analyze every aspect of your business (including the eCommerce storefront) to learn what you’re doing right. This also enables you to find weaknesses and areas to improve. A few key SEO metrics to keep a close eye on are your website traffic, conversion rate, exit rate, and retention rate. The goal is to score very highly in these four areas.
SEO Optimization Summary
The good news is that you can now accomplish most of your WordPress eCommerce SEO goals with third-party plugins. SEM Rush, Yoast SEO, Google Keyword Planner, and Rank Math are just a few WordPress plugins that let you track, measure, analyze, and fix critical SEO elements on the fly.