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Six Digital Marketing Strategies to Increase Conversion

Six Digital Marketing Strategies to Increase Conversion

The world is no longer the same place it was a few years ago. In recent years, marketing has seen significant changes and improvements in technology that have revolutionized traditional marketing. Today, more and more businesses are inclining towards digital marketing to expand their businesses. 

Digital marketing has transformed the ways of communicating and engaging with customers. It encourages better use of data and analytics to improve conversions and helps keep the customer loyal to you. 

According to HubSpot, photos and visuals are the most used marketing medium to increase engagement, while global social media users are expected to reach 3.43 billion in 2023, reports Statista.

Now that you know how positively digital marketing can impact your business, the next thing to understand is your target market so you can aim all your resources toward it.

Identifying Target Audience

A considerable advantage digital marketing brings to the table is allowing businesses to reach their desired audiences. Hence, understanding your business’s target market is the first step behind building marketing strategies. 

Segmenting your market based on demographics and psychographics and then identifying the right segment for your business are some approaches to defining a target audience. Understanding who your consumers are and what they require are key elements that can only be comprehended after discovering your market! 

That being said, here are some digital marketing strategies you can adopt to increase conversion rates.

     1. Search Engine Optimization

Consumers frequently utilize search engines as resources to learn more about a business. However, these search engines contain numerous listings, so establishing an authentic presence on these engines is imperative. 

A Google Business Profile would be highly effective in improving search engine optimization. The tool allows your business to be listed on Google when customers search for you or similar businesses. Hence, going through the Google Business Profile Optimization Checklist would be extremely useful in understanding how you need to market your business on the largest search engine!

     2. Social Media Marketing

Social media marketing has yielded great results for businesses in recent years. SMM refers to advertising on social media platforms like Facebook, Instagram, TikTok, and YouTube to attract potential clients. It allows businesses to interact and engage with potential customers and provides valuable insights regarding customer behavior.  

This form of digital marketing involves ensuring an optimized profile of your business on relevant platforms to establish authenticity. Once your social media pages are optimized and reachable to your target audience, the next steps include producing customer-targeted content. Be creative with your posts to engage your audience. These posts can be in the form of product photography, influencer marketing, relevant blogs, etc. 

Have you ever explored a new business through an ad on your social media? That’s what social media advertising is all about! Facebook Ads and YouTube monetization are examples of how advertising has taken over social media platforms. It allows businesses to reach out to customers and run targeted ad campaigns to lure users. Another advantage of such advertising is that it is measurable in terms of impressions and leads! 

     3. Email Marketing

Email marketing is another digital marketing strategy widely used among businesses of all sizes. In this form of digital marketing, emails are used as a marketing channel to reach out to the target market to educate and interact with them regarding the products and services.

Over the last few years, email marketing has gained popularity among digital marketers mainly due to the channel’s effectiveness. Brands are increasing their email marketing budget to improve their marketing campaigns! Emails have helped businesses build profitable customer relationships, generate leads, and attract traffic to business websites.

     4. Video Marketing

Video marketing is an effective digital marketing strategy that most marketers have adopted. As the name suggests, video marketing uses videos to promote products, services, and brands. It is a productive way to improve customer engagement and approach them with creative ideas.

Today, making videos for digital platforms is easier than ever! All you need is a smartphone to capture high-quality videos that appeal to users; apps and social media platforms offer multiple templates to help you put the video together. Post these videos on popular social platforms like Facebook and YouTube to engage users.

Video marketing has been a great resource to improve your conversion percentage. The message you can communicate through a video to users has no alternatives. They lead to retaining traffic for a longer duration on your website and improve customer loyalty.

    5. Optimizing Websites

Websites are rightfully called the face of every business. Having a well-maintained website not only improves the authenticity of your brand but improves brand awareness and displays your product line to potential customers. Hence, ensuring that your website is optimized to cater to a customer’s needs is important.

A website’s speed is the most significant factor in customer decisions, especially when it is an eCommerce platform. Slow websites with poor loading times are indicative of a brand’s incompetency. The User Interface (UI) and easy navigation are also to be paid attention to. If your website is not easy to understand and navigate, it will increase the bounce rate.

Such websites not only divert traffic away but acquire poor rankings in SEO. This means that a slow website’s listing is unlikely to be found on the first page of a search engine. Hence, optimizing the website is the need of the hour to attract traffic and motivate them to take action!

If your website does not perform well, all the other digital marketing strategies and resources you are using will go down the drain.

     6. A/B Testing

In digital marketing, it is vital to understand which strategies have been more effective than others in terms of Return on Investment (ROI) and conversion rates. A great way to find which campaigns are more effective is to use A/B testing.

A/B Testing allows a digital marketer to tweak campaigns by continuous changes in the ad, which may include reaching different demographics and using unique infographics. Once these test campaigns are run, the most effective campaigns or ads can be analyzed and used in the future! This saves the marketer their expenses on ineffective ads and improves leads and sales generation!


Undoubtedly, digital marketing is the future of every business industry. Digital marketing strategies have replaced traditional hit-or-miss marketing and turned marketing into a measurable and productive process. Hence, it becomes crucial for marketers to incorporate data analytics through A/B testing to reach out to the right market segments. Such strategies will improve customer experience and engagement, and conversion rates.

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