SMS Marketing Strategies to Boost Conversions
SMS marketing is a popular and growing marketing tactic – and the data shows it. For instance, a recent analysis by Omisend shows that brands sent 378% more SMSs in 2021 than in 2020. This decision was primarily influenced by the fact that 65% of the world’s population now use SMSs regularly. Additionally, 48% prefer to receive sales updates via SMS.
SMS marketing is also quite profitable, with a 2.89% conversion rate in Q4 2020. For context, the average eCommerce conversion rate in the US is 2.6%. Thus, you have every reason to get on board.
5 Ways to Boost SMS Marketing Conversions
Wondering how to fast-track your conversions once onboard? The following are five proven tips to get you started.
1. Choose the right SMS marketing platform
One of the easiest ways to boost your SMS marketing outcomes is to choose the right SMS marketing services provider. The reasons are endless.
First, the best SMS marketing services are fairly priced. This means you can send more messages without overspending. Secondly, you’ll get valuable data and analytics to optimize your campaigns. Above all, the right provider guarantees innovative tools, including targeting features. So you can optimize your campaigns for maximum conversions.
2. Get a dedicated number
Toll-free numbers are the industry standard. They’re excellent for mass texting and are easy to get. However, they are also the least rewarding, in terms of ROI. Alternatively, you can opt for 10-digit-long codes (10DLCs). These are excellent for non-time-sensitive texting. The only downside is that they aren’t very good for mass messaging.
That leaves dedicated shortcodes as your best option. Shortcodes are high-throughput numbers that are easy to memorize. This makes them excellent branding tools. Unfortunately, they’re expensive and take the longest to activate.
3. Constantly seek ways to grow your contact list
Two things are important here. First, you need to add new names to your SMS marketing contact list consistently. If you currently have 10,000 people on the list, you should try to add maybe 100 new entries per month. Collect opt-ins the same way you do for emails – through website forms and lead magnets.
Secondly, keep a clean, high-quality contact list. How? Build your own by obeying the law (TCPA and CAN-SPAM) and not buying contacts. Most importantly, clean your list regularly to remove any unresponsive contacts.
4. Employ SMS writing best practices
Your two main aims here are to make your texts alluring and your offers irresistible. The first part means you need short messages that are easy to read. No one will read it if it’s too long or the font/spacing too small. So, keep it below 160 characters, or, ideally, shorter. At the same time, avoid abbreviations, emoticons, and all caps.
Meanwhile, the second part requires combining personalization, keywords, and high-value CTAs in a manner that makes your offers hard to resist. So, keyword research and CTA A/B testing are a must.
5. Combine SMS with other strategies for bigger rewards
You must understand that SMS alone cannot drive your digital marketing campaign. Instead, you need an all-encompassing, streamlined digital marketing strategy. This should combine SMS marketing with other marketing strategies, including email marketing and social media marketing, to drive conversions.
For instance, include your SMS number in your social media advertisements, with incentives, such as 10% off text subscribers. Doing this is not only good for branding. But, it enables you to engage your contacts on all fronts, driving up your conversion chances.
Don’t Forget Cadence
If you start off just sending one text per week, keep it that way. If you suddenly start spamming your recipients with texts daily, they’ll unsubscribe in droves. So, if you must change the cadence, get their permission first. Listen to your audience feedback and ensure you send SMS messages that connect with them.