Social Media Marketing Archives
The New LinkedIn Layout
When it comes to social media platforms, there have been big winners, big losers, and those that just sort of lurk in the background. With 1 billion+ active users, Facebook is clearly at the head of the pack, while MySpace has virtually vanished, and is definitely in the rear. LinkedIn has, in recent years at […]
Engage your Fans on Social Media to Grow Leads
You have a challenging task in front of you, taking your sales team from good to great. Lead generation resources are plentiful and make it easier to accomplish this goal, but you still have a long road to get from point A to point B. Want to short circuit this process and get the results […]
5 Ways for a Non Profit to Grow Their Email List
No matter where you look for digital marketing information, there’s one universal truth: the secret to high conversions lies in the list. Your website draws people in, but it’s your email list that keeps you in touch with them, and it’s that long term relationship that turns visitors into community members. As a nonprofit, you […]
Press Release: Game Plan for Social Media Lead Generation
January 3, 2017, Goshen, IN — Well-known speaker, social media marketer, and Facebook marketing pro, Mike Gingerich launches his latest book, Game Plan for Social Media Lead Generation. This guide is specially written for businesses looking to succeed on social media networks. Many entrepreneurs are mistaken about how to make social media work for them. They […]
Six Ways to Use Instagram Stories for Business
When you think about the ways to use social media for your business, Instagram may not be the first channel that comes to mind. However, with the new feature offered by this platform called “Stories,” more and more businesses are hopping on the Instagram bandwagon. “Stories” provides you the ability to create a string of […]
Measuring Your Social Media Return On Investment
As with all marketing, it’s important to know how your Social Media Campaigns are performing to get the best possible ROI. The following checklist will help you get setup to calculate your Social Media Return on Investment (ROI) Audience Knowing your target audience is always the first place to start when planning any marketing campaign. […]
What You Need to Know About the Changes in Business Live Streaming [BLAB]
As marketers have rushed to embrace the nuances of social media marketing, along comes another opportunity. Live-streaming is recognized as the newest chance to grab a viewer’s attention and hold it. In the past, live video broadcasting was only available to multimillion dollar television networks. Now you only need a smartphone and an app. Today […]
Measuring Social Media ROI: A Getting Started Guide
Social media offers an essential and inexpensive opportunity for small businesses to market products and services. A campaign can be targeted, personalized and can reach customers in ways that traditional channels cannot. Social media allows quick feedback while frequently engaging the most powerful marketing tool of all: word-of-mouth. Social media marketing is free but not […]
Facebook Pages vs. Groups: Do You Need Both?
Facebook is an essential ingredient in any social media plan. It lets you promote your business, interact with clients and potential customers while presenting you as an important resource to anyone looking for your products or services. There are two main ways to promote your business on Facebook. Facebook Business Page Facebook Group What are […]
How to Use the Cloud to Brainstorm Social Media Content
When it comes to creative ideas, some people just bubble over with innovative, out-of-the-box concepts. Even people who come up with impactful campaigns and inventive methods of grabbing customers’ attention, run into a wall every now and then. The reality is that even the most creative minds get stuck every once in a while. With […]