Social Media Marketing Archives

To increase your business customer base and spread the word about products and services, savvy businesses are using social media. From snail mail and emails to tweeting and posting on Facebook, there are many ways for business owners to market their business and reach both potential customers, and those who have been loyal customers. Social […]

The internet and smartphone revolution has completely changed how business is done. Billboards and newspapers were the primary means of advertising in the past, but they won’t get you too far in the current market. Today, the internet is king and rightly so. With more that 85% of American adults having access to the internet […]

In our recent #MagnetMarketers live Blab session, Jessika Phillips and I discussed getting started with a podcast and how to use a podcast to connect with a broader audience. We talked about the questions I most frequently get asked to help a business understand how podcasting may be a great option for getting the word […]

Over the last few years, branding has become one of the top buzzwords. So much so that many in the industry have deemed it a waste of time and money. Branding at its core is simply relationship building and awareness of your company. And when done right, it can endear customers to you and your […]

Marketing used to be simple. You’d craft advertisements for print, billboards or television hoping that customers would respond. You could be a bullhorn and just shout out your information. Now, however, with the dawning of social media and the web, many consumers expect a two-way conversation; consumers are asking questions and expect a response from […]

There was a time when marketing consisted of having a good product, shoveling out consistent advertising to get in front of people via print, news, and billboards, and then letting leads call in. Nowadays if you do that – you run the risk of not selling anything at all; learning the new rules of the […]

In person workshop – Elevate Your Online Marketing The web changes quickly! What was relevant 2 years ago can be old today. Businesses need to stay current if they want to succeed online. Today one of the leaders on social media for business is Facebook. Every major buyer demographic is spending significant time on Facebook every […]

A social media management tool is an important marketing tool for many small businesses. It can help businesses become more efficient and successful in marketing through the rapidly changing world of social media. Many tools and platforms exist, so the challenge is finding one that will work best for your business. Let’s take a look […]

With over 100 million users, who “snap” 400 million times a day, Snapchat should be incorporated into your marketing strategy. We talked with Snapchat expert Saba Sedighi about the 8 things you need to know about Snapchat for business. 1. Snapchat’s high engagement benefits business. While Snapchat has less users than Facebook, Twitter, and Instagram, […]

There are over 1 billion active users on Facebook.  Around half (500 million!) of those users log in daily, and of those users that are in the U.S. they are spending nearly 40 minutes per day on Facebook, making it absolutely invaluable to your business marketing when used correctly. In this post, we’ll cover the […]