Tips to Optimize Your WordPress Website for Mobile Use
Mobile users now surpass desktop website users by a significant amount. This is a change that has been occurring over the past few years. People now spend more time on smartphones, tablets, and other mobile devices reading news, browsing websites, and shopping. As a business, it is important to optimize your WordPress website for mobile use to attract more visitors. According to McKinsey research, 61% of participants won’t return to troublesome mobile sites, and 40% will switch to competitor sites.
Google also recently implemented a policy that prevents websites that aren’t optimized for mobile devices from appearing in search engine rankings. Therefore, ensuring that your website is optimized for mobile use is incredibly important. Below are a few website-optimization tips for mobile use.
Improve Website Speed
Your website speed is crucial, and you should start website optimization by improving the site speed. Most people prefer searching using mobile devices because they expect websites to load quicker. Reducing website load time can potentially increase conversions while decreasing bounce rates. Slow load times will send your traffic to competitor sites. That said, you can improve website speed by:
Reducing Image Size
Large images will significantly affect the load speed of your website. Fortunately, this is an easy fix. Start by identifying images that are not necessary for your website pages. When including images to improve your website appearance, conduct A/B testing to identify images that don’t make a difference. Only keep the images that help visitors convert.
Images that should stay, include website landing page photos and product images. However, optimize these large images for faster load speed. Tools such as Imagify can compress these images without compromising their quality. This ensures that your site loads faster and looks great.
Optimize Themes and Plugins
Making the wrong choice when it comes to website themes and plugins is also a problem for website speed. Consider minimizing the number of plugins you use, and choose a responsive theme. If your website slows down, update WordPress core, themes, and plugins. If site speed doesn’t improve, deactivate all plugins on the staging site until you identify the problematic plugin.
Ensure you choose mobile-optimized WordPress themes and plugins. Fortunately, most modern WordPress tools support a responsive design. Some mobile responsive WordPress themes include:
- Themify Themes
- Elegant Themes
- Astra Theme
Mobile-responsive WordPress sites should also include:
- WP Touch
- WP Mobile Edition
- Any Mobile Theme Switcher
- WordPress Mobile Pack
The only challenge of relying on mobile responsive WordPress plugins is that they can stop working with future WordPress updates. However, most developers update their plugins to make them compatible with updated WordPress core files.
Minimize Complicated Graphics
While smartphone pixel density increases daily, it is still lower than original desktop graphics. Therefore, avoid filling your website with complicated visuals. Eye-catching visuals may be attractive but increase site load times, significantly affecting mobile device optimization efforts.
Interestingly, more than 53% of website users avoid websites that take more than three seconds to load. Therefore, a responsive design ensures that your site loads faster for mobile users.
Avoid Full-Screen Pop-Ups
Avoiding full-screen pop-ups can also optimize your WordPress website for smartphone users. While full-screen pop-ups with calls to action are an excellent way to engage desktop users, they are annoying for mobile users. Full-screen pop-ups give mobile site users a frustrating experience, especially if they cannot easily locate the “close” button.
The Bottom Line
Mobile users are currently the largest demographic of internet visitors that browse websites, news sites, or shop from eCommerce stores. If your website isn’t optimized to support mobile traffic, your online business or website is losing potential sales. Implement the tips above and test your site regularly to optimize your WordPress website for mobile use and increase traffic.