Why You Should Use Yoast SEO for WordPress
Keyword research, meta description, title tags, readability, and other aspects of SEO might seem overwhelming, especially if you aren’t well versed in search engine optimization. Unfortunately, these are must-do activities for WordPress bloggers and eCommerce store owners. While WordPress is well-coded and SEO friendly, you can’t completely rely on the platform’s SEO capabilities. The true SEO benefits of WordPress come from installing plugins like Yoast SEO.
Yoast SEO is a complete SEO plugin that you can install for your WordPress website. The plugin has more than a million downloads, and users love it. Below are a few reasons you should use Yoast in your WordPress site.
1. Create better content
The Yoast SEO plugin provides a meta box that allows users to check their blog titles and meta description before publishing their posts. The box also allows you to select focus terms for your articles. Then it ranks the post around the focus keyword by giving an SEO score. There are also suggestions on how to improve the SEO scores. Other basic SEO analysis provided by the plugin includes:
- Optimal title length
- Article length, to ensure that your post contains no less than 300 words
- Analyze the density of focus keyword
- Focus keyword positioning checks that your focus keyword is in the first paragraph
- Paragraph lengths, to ensure they don’t exceed 300 words
- Check if you have previously used the focus keyword in an article
- Check your images for ALT text with the focus keyword
- Ensures that your focus keyword is present in the post’s URL
The plugin also performs a readability score that analyzes your article’s readability score. With this, you can change your content to suit user needs. You also get to enjoy the tool’s multi-language support.
2. Easily hide/display content
Yoast SEO allows you to create unindexed landing pages for your marketing campaigns. The plugin limits search engines by including no-index for web pages that you don’t want appearing in search engine results.
The plugin also adds canonical link elements to the website. This helps Google and other search engines identify which links to index. For instance, if one of your archive pages has content from your recent post, the plugin helps search engines identify the archived post with a canonical link.
3. Protects your RSS feed
Most websites receive attacks from malicious individuals using content scrapers. As the name suggests, content scrapers create websites that curate web content from various websites through RSS feeds. Such websites integrate scripts that fetch web content from websites using RSS feeds automatically.
Ignoring this issue is dangerous as search engines can rank your rightful content as posted by these websites first. However, Yoast SEO eliminates this problem. The plugin adds a link to your article on every RSS feed. This informs search engines where the original article is, beating content scrapers.
4. Integrates XML sitemaps and search console
Most people often need to install a different plugin to manage their site’s XML sitemaps. However, the Yoast SEO plugin automatically generates and submits XML sitemaps to Bing and Google.
Yoast also alleviates you from the common practice of adding XML sitemaps to your webmaster tools account. The plugin has the Search Console, previously Webmaster Tools Account, integrated into its dashboard. With this, you can view your website’s performance in search results from your WordPress dashboard.
Yoast SEO can also help you solve 404 errors and contains many other tools that make your web content stand out. However, you still need to put in the effort of creating and editing the right content. Never compromise on writing great, relevant, and updated content. The plugin is only here to help improve the SEO rankings of your content and overall website.