Author Archives: Mike Gingerich

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill and TabSite Co-Founder. Digital and Social Media Marketer. Part geek, total marketer, extreme online junkie! Marketing, social media, brand and internet enthusiast with 10+ years experience building solutions for businesses with websites, apps, and campaigns with winning integrated web and Social Media Strategies. Loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

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The New Facebook Feed and What It Means for Businesses

The-New-Facebook-Feed-and-What-It-Means-for-Businesses-315Because the only constant thing in the world is change, Facebook has yet again updated its News Feed algorithm.

This time around, the social media giant’s focus will be on increasing “meaningful interactions.” Users will see more content from family and friends and less from brands, news outlets, and businesses. The move is aligned with founder Mark Zuckerberg’s vision to bring back Facebook to its roots – more social network and less marketing platform.

It sounds like potentially bad news for Page admins, specifically those who have grown to rely on Facebook’s free tools to reach their target audience. Thanks to the way the News Feed automatically placed posts pre-update, content from publishers got the same visibility as content from personal contacts. But with the new algorithm, one’s friends will get better post placement than business pages. Businesses will get less few organic views as a result.

Nevertheless, all hope is not lost. There are a few ways to retain the visibility of your page’s posts!  I uncover some key ways here:

1. “See First” feature

Facebook has a feature called “See First” which allows users to see new posts at the top of their News Feed. To be given priority, don’t hesitate to ask your fans to switch on the feature for your Page. Do a little video and show them!

There is no guarantee that everyone will switch on the “See First” feature, but there’s a big chance your brand’s loyal fans will. They may just need to be reminded. After all, many people don’t know about “See First”.

2. Promote posts

Facebook has promised the change in the News Feed will not affect promoted posts. This is because businesses pay for the boost, so they will continue receiving the services they’re paying for. If you’ve not tried promoted posts before, it’s time you do.

You don’t have to go big right away – you can spend as little as $5 a week for starters. Of course, the more you spend, the wider your reach. But it still doesn’t change the fact that you can boost your content regardless of your budget.

I’m in favor of using some modest ad dollars in this way so you can capitalize on Facebook’s demographic targeting.  This way you can hone your ad audience to just those who you want to reach…wasting no dollars on general “scattershot marketing”.

3. Shareable content

Producing shareable content as a strategy to gain more visibility isn’t new, but its importance is magnified now more than ever before. Facebook will give higher priority to content shared by family and friends, so logic says your content will get a wider reach if more people share it. Think about it: As soon as someone shares your post on his or her own timeline, your post will appear in the News Feed of that person’s personal contacts.

The key here is great, quality content that others would want to share!  Get creative. It’s not about what you want to share, but about what of yours can be of value that others would be motivated to share.

4. Conversation starters

Posts that evoke discussions will get higher distribution in the News Feed, so make sure to produce content that elicits comments and encourages interactions. You need to stay away from purely promotional posts and veer toward engaging ones. Videos are great examples of content that can raise a reaction, whether good or bad. However, be careful not to share click bait yet fluffy content. The new Facebook algorithm wants substance.

The major change to Facebook’s News Feed may not be welcomed by businesses. However, take it as a test of your own brand’s adaptability. If you can keep up with the ever-evolving rules of social media platforms, then you can be assured your business has what it takes to adjust to change, no matter how unexpected.

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New eCommerce Website for The Dutch Kettle

New-eCommerce-Website-for-The-Dutch-Kettle-315Naturally made and delicious, The Dutch Kettle’s jams, barbecue sauces, mustards, pickled foods, and salsas have been produced from the farms of North Central Indiana for decades. Natural ingredients and simple ingredient labels make up the product line of The Dutch Kettle. It’s the homestyle product customers have come to know and expect. Now, The Dutch Kettle is taking things to the next level with a redesigned e-commerce website.

Welcome to TheDutchKettle.com!

The new e-commerce website is designed with the customer in mind.  With e-commerce, mobile support, and a community element, the site provides customers with a new way to interact with The Dutch Kettle.

Design

Just like its delicious products, The Dutch Kettle website is simple, in a good way. Site visitors can find what they need easily and quickly. In particular, the navigation bar is simple and clear to help people find their way through the site. The site design is understated but still attractive and engaging.

Thematically, the site is consistent with the brand’s natural focus. In essence, mimicking the very colors of nature with green, brown, and white as the primary site colors. The products are put front and center and are the main attraction of the site.

Three of their most popular offerings (fruit salsa, garden salsa, jams) are accessible through the widget area that leads directly to the product page.

eCommerce Website

The Dutch Kettle’s site is supported by a robust e-commerce system. It doesn’t take tons of time to add products, update product descriptions, or manage inventory. Therefore, it is easy for the business and the customer. Want to try their Peach Salsa? Maybe their Jalapeno Honey Mustard would be good on a sandwich?

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Just select the product, and you’re on the product’s page. From there read more about the product, see the nutrition label, and check out the price. Want to go forward with the purchase? Select the quantity and hit Add to Cart.

Similarly, the Shopping Cart is just as easy to navigate. Add and remove products and update the quantity and your convenience. All set? Click the check out button.

Mobile-Friendliness

Many of us often start our search for products on our smartphone. Over 60% of us, in fact. The Dutch Kettle’s old website was not mobile responsive. Have you ever attempted to navigate a non-mobile website on your mobile phone? What a pain! The new website is free from those constraints. As a result, shopping for the next barbecue sauce to grace your chicken is now a breeze on this mobile-friendly website!

Recipes

When customers buy The Dutch Kettle’s tasty offerings, the Recipe Center can help them find new ways to eat their jams, salsas and other products as well as incorporate The Dutch Kettle’s products into their meals.

In addition, if a customer has their own recipe that they can’t wait to share, the Recipe Center is also open to customers adding their own recipes!

Powered by Digital Hill, The Dutch Kettle’s redesigned website allows the company to provide a community to its customers and showcase its quality products worldwide.

Is it time to take your business online? Do you need to update an existing website? Come talk to us!

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Learn Google Analytics Key Terms and What They Track

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If you can manage a household budget, put together a 1000 piece puzzle, or craft the perfect burger, then there’s no reason you can’t use Google Analytics to get the most out of your website. This primer will teach you the terms you need to know to make sense of the tools.

Basic Terminology

To  make sure everyone is on the same page, here are some definitions of the building blocks of Google Analytics jargon:

  • Metrics and Dimensions

    Both are measurements of your website’s performance. Technically, metrics are numbers and dimensions are other types of data, but “metrics” generally refers to both in common usage.

  • Page

    Each piece of your website with a unique URL is a page.

  • Unique Pageviews

    A pageview is any view of a page, ignoring the user, frequency, and other metrics.

  • Visits

    A visit is an entire interaction between a site and a user, ending after 30 minutes of inactivity. They are sometimes called a “session”.

  • Unique Visitor

    A unique IP connection. You’ll frequently see this shortened to “visitor” or “user”.

  • Conversion

    A user does what you want them to do on your website, whether that means they purchased a product, signed up for the newsletter, or spent a minimum amount of time on your site.

Traffic Flow Terms

    • Direct versus Referred Traffic

      When a user directly inputs a URL to one of your pages in their browser, they were direct traffic to your website. If they clicked a link anywhere else, then they are referred traffic.

    • Organic versus Paid Traffic

      When a user visits your website from a paid advertisement like a Google or Facebook ad, that counts as paid traffic. All other traffic, whether direct or referred, is organic traffic.

    • Channels

      A channel is any source of referred traffic. Google Analytics’ tools automatically divide channels into a number of useful categories like social media and paid traffic. And you can set custom channels to keep an eye on separate marketing campaigns.

    • Page Value

      When a user converts on an e-commerce transaction or a goal with an assigned value, each page is awarded points that allow them to be ranked according to the page value relative to other pages.

User Behavior Metrics

  • Cost per Click (CPC)

    Since Google Analytics knows every time a paid ad generates traffic and the cost of your ad campaigns, it can provide a cost-per-click analysis for a single campaign or your entire marketing budget.

  • Landing Page

    The landing page is the webpage where each unique visitor’s visit begins. Since both organic and paid traffic typically refer deeper into a website like a blog post, the most common landing page may not be your homepage. In some portions of the tool, it is referred to as the entrance.

  • Exit Page

    The exit page is the opposite of the landing page. It is where the user ended their visit and left the site from.

  • Bounce Rate

    The bounce rate refers specifically to the rate at which users visit one page on your website then immediately leave.

  • Return Visits

    While fairly self-explanatory, the importance of the return visit metric merits mentioning it anyway. Users returning to your website repeatedly indicates a healthy and attractive website, while a drop in the return visit rate may highlight unpopular changes in your website.

Further Learning

While this primer is an excellent crash course in Google Analytics, the best way to learn is to use the tool. Check out the custom metrics and goals, and if something seems confusing, consult the manual. Soon, you’ll be an expert website analyst!

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6 Top WordPress Plugins for your Website

6 Top WordPress Plugins for your Website-315One of the biggest benefits of a WordPress-based website is plugins. They are a quick, easy way to add advanced features and functions to a website without adding code. However, this can be overwhelming, as too many plugins can cause a long site load time. The answer is to add well-coded plugins that don’t put a drag on the site. Here are the top WordPress plugins for your site to get you started.

Jetpack

Jetpack is the perfect plugin to get started with, as it’s made by the creators of WordPress. It includes many features to improve your site, and you have access to premium options in a paid tier. Jetpack gives a site additional general purpose tools, social media scheduling, security features, site backup, spam protection, and caching, to name just a few.

The standout benefits include adding more security to your site and speeding up your site performance. Whether you simply want the basic configuration or you’re looking to tweak your WordPress installation, you need Jetpack.

WordPress SEO by Yoast

WordPress is an SEO-friendly content management system out of the box, but WordPress SEO by Yoast gives your site additional power. The plugin provides fine-tuned control over meta descriptions, permalinks and shows you the SEO friendliness of a page or post, and additional features that make your site more attractive to the search engines.

WordFence Security

WordPress is the most popular content management system in the world, so it draws a lot of attention from hackers. WordFence Security adds an extra level of protection to your site, so you don’t have to worry about it getting hit with commonplace exploits.

Don’t wait until after you’ve been hacked to start looking into security features. You won’t regret being proactive about this part of running and maintaining your WordPress site.

All In One Schema.org Rich Snippets

Want to flesh out your search engine information with rich snippets? This tool makes it a simple process. Whether you want to let, Google know that you have movie ratings or a structured recipe on the page Rich Snippets are a powerful tool for enhancing the user experience, and it improves your rankings in the search results.

WP Smush

Do you love putting a lot of images on your blog posts and pages? While the site might look good, images can slow the load time of your site. WP Smush compresses photos and other visual content to speed up site loading without compromising on quality.

Google Analytics Dashboard for WP

Chances are, you already use Google Analytics to monitor website traffic. Google’s full-featured analytics have many useful reports, but remembering to log in to your dashboard doesn’t always happen.

Google Analytics Dashboard for WP brings this information directly into your WordPress site. You can view your traffic on your site dashboard.

After you see how these plugins enhance your WordPress site, you’ll want to explore plugins with more specific use cases.

When working with new plugins, don’t install all of them at the same time. Activate them one by one, checking your site for problems that happen due to a plugin conflict.

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How to Optimize Your Website for Voice Search

How to Optimize Your Website for Voice Search-315Siri, Google Home, Alexa and other voice-activated assistants are examples of technology that uses verbal input rather than typed to search for information. It took some time for this technology to reach the mainstream, but now it’s almost as natural to ask your smartphone a question as it is to type it.

The search engine optimization you did for text queries doesn’t automatically translate to the voice world. You need to adjust your website to attract voice search users. Improve the probability of showing up in mobile search results and future-proof your site for voice-activated devices.

Use Natural Language

When a person types a question into a search box, they usually shorten the question down to a few important words. That doesn’t happen when they’re talking. Instead, they use conversational phrases and questions to communicate what they’re looking for. Start focusing on natural language phrases. When in doubt, say it out loud to see if it sounds correct.

Put Together an FAQ

Another way to get more natural language content on your site for voice search is to create FAQs. Since this question and answer format is similar to the way someone would have a conversation, you have an easier time ranking this page for voice search.

If you’re not sure what to put in an FAQ, go through customer calls and emails to see what they ask the most questions about. Not only is this document great for your voice search optimization, but it’s also a great reference document for self-service customer support purposes.

Lengthen Your Targeted Search Phrases

You probably focus on long-tail keywords for some of your optimization already. Expand it for voice search. Questions and voice inquiries tend to be longer than typical keyword phrases. Incorporate all those longer, less competitive options for easier ranking.

Leverage Existing Data

Take the time to look through your website traffic analytics and see what people are already searching for. Go beyond search engine phrases, and look at your on-site search as well. You’ll often find several phrases that fit perfectly into your voice search strategy.

If you don’t already track this information on your website, start now. Google Analytics is an excellent free solution, especially if you use other Google services such as Google Adwords or Google Adsense.

Set Up a Google My Business Listing

Voice search is commonly used to look up information on a smartphone while they’re driving around, looking for a business. A Google My Business listing gets your information in front of them at these important moments. It’s also great for local search optimization in general.

Start Using Structured Data

Google and other search engines want to deliver information that’s capable of answering the questions posed by voice searchers.

Structured data is highly organized and is searched easily by search engine algorithms. It gives Google standardized clues as to what the content on the page is about.

When you use structured data on your website, you give the search engines additional context about the content you have.

Together these tips can help you shift, adjust, and optimize the new reality of voice search on the web!

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Lead Capture Tactics

Lead Capture Tactics-315To win in basketball, you have to get a higher score than the other team. But it’s not as simple as just shooting baskets. It’s about having strong offensive plays to create ways to score and keep the defense off guard.

Lead capture works the same way. It works as the offensive player of the online marketing funnel. It’s what helps you score, a.k.a. get quality leads that become conversions.

By now, you already know how to reach, attract, and engage the audience you want (see previous posts…..). Now, it’s time to learn how to work on lead capture.

Lead Capture Strategies

You can’t have a profitable business without leads.

Your attraction and engagement strategies may be on point, but those don’t mean anything if most web users don’t come back after their first visit. You need to have a plan to grow leads potential target customers. It’s not an instant thing, so be patient. Before a sale can even occur, it takes an average seven points of contact.

Only a few people are sure buyers; many are simply curious to know more about your business. They might have come across your posts on social media or ads on search engines. Either way, trust hasn’t been established yet because they’ve just been introduced to your brand.

Other people are more interested, but not enough to make a purchase. They’re still looking around for their best options, which is why they want to check out what you can offer. Then there are those folks who are inclined to buy, yet they want to find stronger reasons to trust you.

Whatever their level of interest is, the important thing is that they know who you are. In return, you should know who they are. It’s the only way to know what they need. It’s why lead capture is so critical.

After people have found their way to your website, your next course of action is to move them further into the sales funnel, specifically in the nurturing stage.

Soft Lead Capture Techniques

Whether you call it MVP ((Motivating Value Proposition), UVP (Unique Value Proposition), or CTA (Call to Action), it’s all the same: soft lead capture.

Instead of trying to convince people to buy, the smart strategy is offering them something valuable or interesting enough for them to give you their contact details. Also, it should grab their attention and motivate them to act. Otherwise, it’s not a real CTA.

It’s called “soft capture” because you’re not getting their money, just their name, and email address. And you’re not giving away your full product or service, just information. To simplify, here are keys for soft lead captures:

  • It’s related to your business.
  • It’s connected to your marketing and sales strategies.
  • Make it quick and easy to access.
  • Don’t give away your full product or service.
  • It doesn’t require long forms to fill out.
  • It delivers value and serves as a relevant resource.

Practical Examples

Now let’s see these applied in real life. For B2C (business to consumer), a pet store held a “Star Pooch of the Month” competition wherein a different breed was showcased each month. Owners were encouraged to submit photos of their dog on Facebook, and visitors voted for their favorites. To enter, owners had to submit their names and email addresses.

The pet store got an average of 250 entries a month. That meant 250 names, email addresses, and specific breeds. The pet store managed to collect enough information for future use in email campaigns. That was the value for the business. For the owners, the value was the opportunity to showcase their beloved dogs.

For B2B (business to businesses), a company that sells refurbished MRI machines to the hospitals and other medical establishments posted a comprehensive buyer’s guide on their website. The resource was meant to teach the medical industry on how to procure the best equipment for their respective facilities.

The buyer’s guide showed prospective buyers that the company knew what they were doing. Because of this, they built a reputation as an expert and leader within the industry. In the process, they built trust. That’s how soft lead capture works. It didn’t involve discounts or freebies (those can come later). It involved sharing knowledge and relating that knowledge to the products they offer.

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Jetpack for WordPress – Pros and Cons

Jetpack for WordPress - Pros and Cons-315The WordPress Jetpack plugin comes with many features for your website. The creators of WordPress, Automattic, are the ones who developed this plugin. You can find this plugin on countless sites, and it has many features, but is it worth adding to yours?

Jetpack for WordPress Basics

This toolkit encompasses many features that website owners need as a foundation for their site. The full functionality list is a bit overwhelming, but here is a quick list of what Jetpack is capable of:

  • Theme installation and management
  • Security
  • Social sharing
  • SEO
  • Spam filtering
  • Site backups
  • Site optimization
  • Marketing automation

The basic Jetpack features are free. But more advanced features, like site backups, are part of the paid Jetpack plugin.

Let’s figure out if Jetpack the right choice for your goals and your website.

Pros: Jetpack for WordPress

Jetpack is an all-in-one plugin that encompasses many WordPress features most websites need. The caching features are excellent, especially if you have a high volume site.

The security features are another major benefit. Since WordPress is the most-used content management system in the world, (It runs approximately 29% of all the world’s websites), it gets a lot of attention from hackers. While staying up to date with the latest WordPress updates may eliminate most vulnerabilities, having an extra layer of protection through Jetpack is critical. Many vulnerabilities aren’t found until they are an issue. The additional layer of security you get from Jetpack will eliminate most worries.

Downtime monitoring will alert you to issues that take your site down and render it inaccessible. Since you want to avoid downtime as much as possible, getting a quick warning can help you speed up the troubleshooting process.

Site analytics, social sharing, related posts and other marketing features work well for fueling site growth and streamline the manual tasks required to promote your posts after you write them.

Since Automattic, the company that owns WordPress, created this plugin, you don’t have to worry about it being neglected or missing security updates. Frequent improvements and patches keep this plugin going strong.

Cons: Jetpack for WordPress

Jetpack sounds wonderful on the surface, as it brings many of the best WordPress. com performance features to self-hosted WordPress websites. However, whether it’s the right choice for your site or not requires a closer look.

The all-in-one approach is the biggest boon and bane for Jetpack. If you don’t have any best-in-class favorites in the categories that it covers, then it’s a no-brainer to get all of that handled at the same time.

However, Jetpack’s advantages start to drop off if you have a robust plugin load and you’re only after a handful of the features. While you can toggle everything off and on as needed, it’s still taking up resources that a single purpose plugin doesn’t.

The other big disadvantage is the price if you want to use any of the advanced features. While the baseline offerings are handy, the power user tools are locked behind paid subscriptions. If you’re already juggling other paid plugins, you may find it difficult to fit Jetpack into your budget.

There’s no clear-cut answer on whether Jetpack is worth it for your site. Consider the pros and the cons as they apply to your unique situation, and choose the option that serves your short and long-term goals. Need help deciding?  We can consult with you and make recommendations or do full/partial setups.

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How To Turn YouTube Views Into Leads

How To Turn YouTube Views Into Leads-315YouTube is the second-largest search engine with over three billion searches a month. It is bigger than AOL, Ask, Yahoo and Bing combined.

Given the engaging nature of video content, you can create a great following for your products and services on YouTube. Videos give your brand a human face, teach on the product usage, and give your brand authenticity.

The main goal of creating videos on YouTube is to build marketing leads. Here are ways you can turn your YouTube views into qualified and solid leads

Create video annotations

Annotations are clickable text overlays put on the video so your viewers can click as they watch your videos. Create custom calls-to-action to bring people to your site to subscribe, pick gifts, or view other offers.

Some viewers find video annotations very annoying. Therefore, it’s good to keep them at a minimum and introduce them at the start and near the end of your video. There are free tools that can help you introduce the video annotations at the right time.

How to optimize your annotations

Rule of ONE

Display one annotation at a time. Ask your viewer to do one thing at a time. The reasons for the action should be convincing enough to entice your viewers to do as requested.

10 in and 10 out rule

Show your text annotations in the first 10% of the video and the last 10% of the video. This offers enough time for the viewer to take action if he or she needs to and offers enough space for him or her to enjoy the content provided.

Verbal calls to action

Tell your viewers what to do at the end of your video. It takes a few seconds to explain what the visitors need to do and what’s in store for them. The most common call to action is usually, ‘Please like and subscribe to the video.”

You can create your personalized verbal Call-To-Actions according to the client demographics. Most people forget to ask the viewers to make comments and ask questions about the content below. This is a powerful, yet easy, way to interact with your viewers and respond to their comments right on the YouTube channel. Customers are more likely to act on verbal calls to action than text because the spoken word is more compelling.

Call to action in the video description

The video description is the block of text found below the video. Describe your video in a few words and add on a CTA for your customers. The most common method is to put a link to your website.

Create a convincing write-up with a few words that will motivate viewers to click on the link you’ve provided. It’s also a good idea to have a landing page where the viewers can get the hot offers available at the moment.

YouTube ranks videos on the weight of the content and watch time. Therefore, if you provide quality content consistently, you will get traffic due to the watch time. Carefully select the keywords in the title and determine the intervals that you will give your viewers new content. This helps you generate views, which can be converted to leads using these methods.

Introducing the Mennonite Health Assembly Website-315

Introducing the Mennonite Health Assembly Website

Introducing the Mennonite Health Assembly Website-315Mennonite Health Services (MHS) provides resources and consulting services to other faith-grounded, not-for-profit organizations. From help with hiring employees and selecting board members to provide leadership development programs, MHS helps organizations not only thrive and improve but to stay rooted in their mission. Their new website, mhsonline.org, allows them to continue the support.

Introducing MHSOnline.org

MHSOnline.org is a cohesive, clean website that represents MHS and its mission. The site is designed around 4 main colors that serve to carefully segment the site for easier navigation without clashing or becoming a distraction.

With a simple navigation bar, an image gallery and the main site links prominently displayed, a new site visitor (or a returning one) would have no problem finding the resources they need from the website.

The site’s design features are both functional and aesthetically pleasing. However, MHS’s new site has other standout features.

Mobile Responsiveness

MHS new website is mobile responsive. This feature simplifies things for both MHS and site visitors. Let’s take a look at the importance of having a mobile responsive website.

What are the benefits of a mobile responsive site? Well, there are quite a few. First, a mobile responsive website suits the current online climate we are in. Billions of people are searching for information online from a mobile device.

When sites are not responsive, they can be a pain to use. Having to scroll horizontally or resize tiny text can turn them off a website. Google now requires websites to have a consistent look on all devices, or they will penalize the website. Mobile responsive websites fulfill this requirement beautifully and seamlessly.

Whether you are on a smartphone, tablet, or sitting at a computer, you can comfortably view the website. Why? Mobile responsive websites automatically resize to fit the screen you’re on.

Unlike a standalone mobile website, mobile responsive websites aren’t on separate URLs. Visitors searching for MHS all come to the same site. They can view the site and have the content optimized for their particular device.

When MHS updates their website in the future, they don’t have to fuss with separate websites. There’s only 1 site to maintain.

Lead Capture Form

Powered by Waftio, the site features an easy-to-use subscription form for soft lead capture. Soft lead capture allows sites to capture information from visitors while they are on the website.The lead capture forms allow visitors and organizations connect with MHS by quickly filling out a form.

Member Directory

MHS serves to connect organizations with resources and one another. The member directory is an important extension of that mission. It provides members and organizations looking for help with the means to reach out to one another. With an embedded Google map and an extensive list, one can search for a member by name, zip code, the kind of service provided, or geographic location.

Designed by Digital Hill, Mennonite Health Services new website is a vital element in continuing the community building and organizational support services the Mennonite and Anabaptist community has provided for decades.

How To Do YouTube Keyword Research That Will Really Help Your Business Get Seen-315

How To Do YouTube Keyword Research That Will Really Help Your Business Get Seen

How To Do YouTube Keyword Research That Will Really Help Your Business Get Seen-315People like watching videos. This makes video marketing a perfect tool for your business.

YouTube gives you the opportunity to share your videos with a multitude of viewers and to be found by anyone on the web.  To increase views on your channel, use keywords which people search for when looking for your product and services.

The following strategies will help you determine keywords that can improve your ranking on YouTube.

1. Get keyword suggestions from YouTube

Use the search box on the YouTube website to get suggestions. There are free apps that generate and pull keyword suggestions from YouTube. SeoStack is excellent, and it’s an easy to use Chrome browser extension. Enter the seed keyword on the extension selecting, YouTube as your source, then search. You’ll get lots of keyword suggestions around your seed keyword. From those recommendations, you’ll get a keyword that has higher traffic potential.

2. Keyword Tool Dominator

This tool is essential for beginners on YouTube. Use 3 seed keywords daily to generate relevant keywords. It also allows you to download useful keywords. To get unlimited access, subscribe to the YouTube version of the Keyword Tool Dominator.

3. Search for keyword trends

Google Trends will help you to discover the most popular keywords being searched for on YouTube. Try creating your keyword from those trending. Use only the keywords related to your niche.

4. Check your competitor’s keyword

Create keywords by looking at the high ranking videos competing with yours. YouTube is secretive and hides your competitor’s tags that contain their keywords. However, some tools will help you see what your competitors are doing. They’ll also show the keywords your competitors use. TubeBuddy and vidlQ both have free and paid versions.

5. Use “video” keywords

Compile a list of keywords from Google analytics and search them on Google planner for more ideas. You should add the word “video” on every keyword. You can use Google spreadsheets or keyword multiplier to generate more keywords.

6. Use Google Search

This will help rank your video on YouTube. In Google Search look for each keyword on your keyword list to find where your YouTube videos rank. This will also help you to select the best keyword for advertising your business.

7. YouTube tags

YouTube uses tags to categorize your videos with keywords. Look for long-tail keywords that relate to the topic of your video. Use broad-term tags or single word tags referring to the broader topic of your video. YouTube is useful because it understands semantic tags.

8. AdWords Keyword Planner

Since the keyword tool on YouTube is obsolete, use the Adwords tool when searching for keywords. This tool is important as it’s free and also reveals the search volume for keywords. You’ll be able to select the best keyword from the results.

9. Review Top Videos by Channel

You can go to a competitor and view their channel by most-watched videos.  This gives you an indicator of what is hot and working, and the keywords they were using to achieve this success.

Google Trends, AdWords, and YouTube autocomplete are important tools for YouTube’s users. Using keywords you’ve taken time to research will increase your rankings on YouTube. To further increase your ranks create professional, well-edited videos that help viewers.