PDF Creator: Advanced Website Software Tool

PDF Creator: Advanced Website Software Tool

Many industries use PDF’s for marketing and sales. Companies like Ikea use PDF’s for instruction on furniture construction. Businesses that work with statistics and measurements like financial advisors and end of year reports are frequently created in PDF form for easy reading and delivery. While this file format has many advantages, they’re not easy to […]

What is Relationship Marketing_

What is Relationship Marketing?

Relationship marketing emphasizes the value of building relationships with potential clients above simply making sales. It places emphasis on engaging with your audience, by recognizing those factors which make them human – their wants, their needs, and their pain points. When traditional marketing ruled the day, this wasn’t the case. But with the appearance of […]

Fort Wayne Social Media for Business Workshop

  Practical, tactical, and empowering workshop to help businesses take advantage of the power of social media as a way to market their business. • Want to use Social Media strategically in your business? • Trying to determine what social networks to be on? • Having trouble keeping up with the latest social media marketing updates and best practices? All […]

Press Release for Game Plan for Social Media Lead Generation - 315

Press Release: Game Plan for Social Media Lead Generation

January 3, 2017, Goshen, IN — Well-known speaker, social media marketer, and Facebook marketing pro, Mike Gingerich launches his latest book, Game Plan for Social Media Lead Generation. This guide is specially written for businesses looking to succeed on social media networks. Many entrepreneurs are mistaken about how to make social media work for them. They […]

Keys to Make Sure your Website Doesn't Crash

Keys to Make Sure your Website Doesn’t Crash

Black Friday has come and gone. Some companies got a good boost to their bottom line; others are left picking up the pieces of missed opportunity. You’d have to be living under a rock not to know about the biggest shopping day of the year. Some retailers’ websites weren’t ready to handle the influx of […]

Why You Need a Resource Center on your Website

Why You Need a Resource Center on your Website

So you have a website. It’s got a shiny new design, a few products and pages, a gallery and a few other bells and whistles. You can move on now, right? Actually, if you want your website to be a real marketing tool, that’s dead wrong. There are many reasons your website should be more […]

14 Content Marketing Tools - 315

Content Marketing Made Easy: 14 Content Marketing Tools

Content Marketing works. It drives traffic to your site and social media pages, creates a reputation for you and your company, engages potential clients, up-sells existing clients, and hence converts leads into sales. According to BitQuirky, 72% of digital marketers feel that well written, branded content is more effective than print advertising. They also agree […]

The Importance of a Brand Logo -315

The Importance of a Brand Logo

For McDonald’s, it’s the golden arches. For Nike, it’s the giant swoosh. For Starbucks, it’s the two-tailed mermaid. They’re different brands, but they all have iconic logos that are instantly recognizable by the majority of the population. Such strong brand recall with just one image is a testament to the value of having a well-designed […]

The Facts about Social Media - 315

The Facts about Social Media [Infographic]

Social media has become interwoven in our everyday lives. While no one would argue it has become a force for change, the reach it has is quite staggering. When deciding on a social media strategy for your business, it’s important to keep these facts in mind. One Site to Rule Them All While Facebook, YouTube, […]

migrating your website from-one-hosting service to another-315

Migrating your Website from One Hosting Service to Another

  New technologies make moving your site from one host to another much easier. However, regardless of how fast the transfer speed is, the typical customer may experience some degree of downtime during the transfer. Depending on what is going on behind the scenes, the transfer process of DNS servers between the new and old […]