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The New Year is here, and it’s time to make a website action plan for 2016. Taking the time to address key parts of a business website is vital to ensure you’re successful with bigger results down the road. Technology moves fast, and to stay competitive, websites need to keep up with the latest standards. […]

Things change fast online. What worked online 2 years ago, might be old now. What was leading edge 3 years ago, may be obsolete. You need to stay current on what is working right now and adapt it to your audience. In this workshop, you’ll discover the 4 items that matter for your website, social […]

Manufacturers can and should value social media marketing as a unique way to build brand awareness, grow revenue and reach new markets and audiences. A recent study of B2B marketing by Brightcove shows that 87% of B2B brands and manufacturers engage in some form of social media marketing.  It works…if you do it right. New […]

Video is one of the most effective marketing tools that small and medium­­-sized businesses can use to reach and engage their prospects. While text content has been at the core of online marketing for years, video is quickly claiming stake in the attention of consumers. It is estimated that 100 million people watch videos every […]

NEW FEATURE:  I’ve begun hosting a weekly live online marketing session that is about 30 minutes long on Blab.im.  My co-host is Jessika Phillips of Now Marketing Group in Lima, OH.  Each week we dive into various digital marketing topics and give our take on it. In this session, Jessica Phillips and I talk about  Lead […]

The desire of every website owner is to get visits without using ads to drive views. The goal is to turn up on page 1 of a Google search. Search engine optimization (SEO) and loading your site with paid backlinks are a traditional strategy. Nowadays, these aren’t a long-term strategy. The algorithm that Google uses […]

Developing an integrated marketing plan is the key to the success of any business. Templates for marketing plans are available online and can be a decent starting point, but creating a successful marketing plan is more than a matter of filling in some fields in a template with marketing buzzwords. Here are some key aspects […]

You probably have a Facebook page for your business, but is it optimized for search, branding and engagement? Here are some simple pointers to optimize your Page. 1. Personalize Your Facebook Page Cover Image This is a no-brainer. If you don’t have a personalized Facebook page with a good-looking, custom cover image and logo for […]

People expect fresh and interesting content all the time on the web. It’s quite a tall order, but it isn’t as impossible as it sounds. There are ways to curate topics and ideas that can give you just the focus and ideas you need to spin out some new posts for your website.  New content […]

You may have realized the value of original content for marketing. But what happens once your content has been read? Does your content have an expiration date? Consider that your content sometimes has a lifespan. If you write about a holiday such as Valentine’s day, that piece is going to have the greatest value immediately […]