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You’re familiar with searching for things online.  Whether a question you have, or a product you want, or for doing cost comparisons.   In fact, the word “Google” has become a verb for doing an online search!  You’ve likely heard this before, “just google it!” The Basics: Any time a search engine like Google, Yahoo, or […]

Social Media can help a business grow a community of fans interested in your products and services.  The social interaction can increase loyalty, retention, top-of-mind awareness, and ultimately increase sales and sustain long-term client relationships. There is work to do this, however! Many marketers jump on Social Media and expect instant results. They often see […]

Facebook recently passed the 10 year milestone!  With that history let’s take a look at the present day data on Facebook…. Below is a great infographic from Top Marketing Schools.  A few keys that stood out to me include: Top Facebook fast facts 67% of all American internet users use Facebook. In the UK it […]

The days of general broadcast messages online are over.  It’s important for businesses, if they want to be effective online, to identify their target audience and communicate specifically in ways that are relevant to that audience.  There may be more than one target audience for a business or even a product, and each audience needs […]

LinkedIn is the premier business social network for finding suppliers, vendors, and services. I attended the New Media Expo conference in Las Vegas in early January. This event is a massive melting pot of social media experts, digital marketers, website hosting companies, podcasters, video and web tv producers and more.  It’s basically a tech geek’s slice […]

Stop!  Review.  Plan Changes.  Then proceed! Your Digital presence cannot be static.  It’s time to review your digital marketing and make changes to succeed. This is the last post in the series of “how to advance your business online in 2014.”  The first two posts are available here: How to Massively Improve Your Digital Marketing […]

As I noted in my last post, the beginning of a new year provides a great opportunity for every company to review, evaluate, and plan needed innovations for the year ahead. Overcome your fears, dive in, and achieve new heights!   The web does indeed change quickly and innovation is constant. There are changes in Google […]

Ready to grow your leads and sales via your online marketing this year? The beginning of a season provides a natural opportunity for every company to review, evaluate, and plan needed innovations for the year ahead.   This is even more critical to do with a company’s online presence and technologies because the web changes and advances so […]

With over 1.15 billion users, Facebook is the world’s largest connecting place! People spend time there and for businesses It offers a valuable opportunity to be seen by and interact with potential customers.  As compared to “pull” marketing where the goal is “pull someone to your website,” Facebook offers ability for “intersection marketing” where a […]

Build authority Stop being digitally invisible Control search engine rankings Create another sales tool Customer feedback Crosses geographical boundaries Cost-effective advertising Facilitate hiring process Build an email list Advertisement 24/7, 365 Analysis of customer behavior Round-the-clock availability Niche marketing opportunities Detailed tracking opportunities, analytics Communicates your company history Unlimited time for customer exploration Attract new […]