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Keeping it simple and straightforward, today I’m going to look at six tips that can help your business succeed online.  These are not rocket science tips, but essentially a “back to the basics” approach.  I find too often that businesses get overwhelmed by the speed of change and the sheer volume of possibilities of what they could […]

Understanding digital marketing, keywords, retargeting or how to best design and code your website, social media, and everything else that is part of internet marketing can be confusing to a business owner. Not only is it confusing, but the rules change regularly. Finding out who is qualified to do internet marketing for you can be […]

Need more leads?  Trying to attract a wider audience?  The key is a cohesive digital marketing strategy. Most times when I’m invited to do consulting or a digital marketing audit, one of the first findings is that the marketing is splintered.  What is done on Facebook is not connected to the strategies used on the […]

You’re familiar with searching for things online.  Whether a question you have, or a product you want, or for doing cost comparisons.   In fact, the word “Google” has become a verb for doing an online search!  You’ve likely heard this before, “just google it!” The Basics: Any time a search engine like Google, Yahoo, or […]

Social Media can help a business grow a community of fans interested in your products and services.  The social interaction can increase loyalty, retention, top-of-mind awareness, and ultimately increase sales and sustain long-term client relationships. There is work to do this, however! Many marketers jump on Social Media and expect instant results. They often see […]

Facebook recently passed the 10 year milestone!  With that history let’s take a look at the present day data on Facebook…. Below is a great infographic from Top Marketing Schools.  A few keys that stood out to me include: Top Facebook fast facts 67% of all American internet users use Facebook. In the UK it […]

The days of general broadcast messages online are over.  It’s important for businesses, if they want to be effective online, to identify their target audience and communicate specifically in ways that are relevant to that audience.  There may be more than one target audience for a business or even a product, and each audience needs […]

LinkedIn is the premier business social network for finding suppliers, vendors, and services. I attended the New Media Expo conference in Las Vegas in early January. This event is a massive melting pot of social media experts, digital marketers, website hosting companies, podcasters, video and web tv producers and more.  It’s basically a tech geek’s slice […]

Stop!  Review.  Plan Changes.  Then proceed! Your Digital presence cannot be static.  It’s time to review your digital marketing and make changes to succeed. This is the last post in the series of “how to advance your business online in 2014.”  The first two posts are available here: How to Massively Improve Your Digital Marketing […]

As I noted in my last post, the beginning of a new year provides a great opportunity for every company to review, evaluate, and plan needed innovations for the year ahead. Overcome your fears, dive in, and achieve new heights!   The web does indeed change quickly and innovation is constant. There are changes in Google […]