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With over 1.15 billion users, Facebook is the world’s largest connecting place! People spend time there and for businesses It offers a valuable opportunity to be seen by and interact with potential customers.  As compared to “pull” marketing where the goal is “pull someone to your website,” Facebook offers ability for “intersection marketing” where a […]

Build authority Stop being digitally invisible Control search engine rankings Create another sales tool Customer feedback Crosses geographical boundaries Cost-effective advertising Facilitate hiring process Build an email list Advertisement 24/7, 365 Analysis of customer behavior Round-the-clock availability Niche marketing opportunities Detailed tracking opportunities, analytics Communicates your company history Unlimited time for customer exploration Attract new […]

Al-Bar Ranch in Mishawaka, Indiana, and severing the greater South Bend region, has been a long time client of Digital Hill.  We recently had the opportunity to not only give the site a new look, but also add some new features to this robust e-commerce site. The new modern design has a much cleaner look […]

Most growing companies recognize the important of having a strong online, digital presence. Potential and existing customers are searching for information online, mobile web use for finding information prior to purchase continues to grow, and social media networks have reached a tipping point where more participate than don’t participate.  Once a company has their website, […]

Marketing is much like a wheel in the sense that your website is the “hub”, and all of your other marketing venues are “spokes” pointing back to that hub. So far, we have looked at Social Media as Spoke #1. Today we will be looking at Spoke #3: Networking Efforts. How many people do you have […]

  Marketing is much like a wheel in the sense that your website is the “hub”, and all of your other advertising are “spokes” pointing back to that hub. So far, we have looked at Social Media as Spoke #1. Today we will be looking at Spoke #2: Paid Advertising Campaigns. Not every business has […]

Using Email Marketing to Acquire New Customers Email is the “old faithful” of the digital technology world.   It is a universally used tool that everyone sits down to check at work or home.  Even as technology has advanced, email has remained.  With the growth of Smartphone’s, email has only grown in use. From a business […]

How to Use Twitter’s Vine to Promote Your Business Vine is a new mobile video app created by Twitter.  Launched in January of this year, Vine lets users record short, 6 second videos on your iPhone or iPad and post them to Vine, Twitter, and Facebook. With the massive growth of mobile, vine is a […]

When you look at a typical, ordinary wheel, there are several parts. None of them are special or even functional on their own. If you look at the focal point of a wheel, everything leads back to one central point…the hub. The central point from which everything emanates is that center circle. All of the […]

Businesses Must Not Ignore Changes in Tech Use in 2013 Marketing Plans In the Internet world, things change quickly. What worked three years ago is now old and may no longer be relevant in today’s business climate.  Savvy businesses wanting to gain market-share and position themselves well for the future should take time now to […]