Category Archives: Facebook Marketing

How to use Facebook Live Video to drive Social Media Traffic to your Landing Page - 315

How to Use Facebook Live Video to Drive Social Media Traffic to your Landing Page

How to use Facebook Live Video to drive Social Media Traffic to your Landing Page - 315Although live video apps like Periscope have been around since 2015, it wasn’t until 2016 that they took center stage, all thanks to Facebook’s Live video feature. Since its introduction, Live Video has been used for many reasons from every day to controversial.

As a business, your usage of live video should focus on driving traffic to your landing page through social media engagement. However, doing a live video is not easy at the start especially when anything can happen live. You need to prepare to minimize any unwanted surprises, and you’ll also need to know exactly why you’re going live.

Events coverage and product launches are a couple of good reasons to go live on Facebook. But whatever your reason is, here are the questions to ask yourself for a successful campaign:

What’s it about?

Choose a topic to build your video around. Plan what you want to present, and practice over and over until you come across as natural as possible. Yes, it’s live, but it can still be scripted (though it shouldn’t look scripted). Your live video reflects on your business, so it has to be an accurate depiction of the image you want people to see. Dress well, use good lighting, and use a smartphone with a good camera. If your shots are shaky, invest in a small tripod.

When are you broadcasting?

Owners of verified Facebook Pages can schedule live videos and give fans a heads up. But even if you don’t have a verified page, you can announce your upcoming broadcast with an attention-grabbing poster. Mention the time, date, and the topic to give fans something to look forward to. Share the image on your page and other social media sites. Take out a Facebook ad if you want a wider reach outside your current fan base.

Why are you doing the recording?

When you do your broadcast, don’t forget to add the landing page link in the caption live video caption. If the URL is long, shorten it on bit.ly or goo.gl, or create a simple permalink. You can also use LeadPages, a landing page tool to create a domain redirecting to the page. This makes it easy for you to read the link out loud to your viewers, and makes it easy for them to remember. It doesn’t hurt to tell them what they can expect to see and do when they visit your landing page. Is it a contest? A new product reveal? Give them a reason to click on the link.

How are you getting more out of it?

A live video on Facebook isn’t necessarily over when you’re done streaming. For those who missed your broadcast, they can catch up once Facebook publishes the video on your feed as a regular post. Pin the video to the top of your page to make it easy to spot. Next, get the URL of the video post and share it across all your social media sites, not just Facebook. As for the video itself, you can upload it to sites like YouTube and Vimeo. You can also upload a teaser clip to Snapchat or Instagram.

Facebook Live is only one of the many tools you can use to drive increased traffic to your landing page.  Check out the linked guide to see what other effective means you have at your disposal.

What is Relationship Marketing_

What is Relationship Marketing?

What is Relationship Marketing_

Relationship marketing emphasizes the value of building relationships with potential clients above simply making sales. It places emphasis on engaging with your audience, by recognizing those factors which make them human – their wants, their needs, and their pain points.

When traditional marketing ruled the day, this wasn’t the case. But with the appearance of social media, it’s much easier to get close to your audience, and less ‘salesy’ – which translates to long-term customer loyalty.

Getting started with customer loyalty

To get relationship building going, you need to understand your customers. This is easy when you’ve created a ‘buyer persona’, i.e. what motivates them to make purchases. To create your buyer persona ask questions like:

  • What things do they value most?
  • What are their most pressing problems?
  • How do those problems make them feel?

Next, look inward and decide how you’re going to get where you want to go. Develop an action plan that will get you there. Ask yourself these questions:

  • What must you do to accomplish your goals?
  • How will you measure whether you’ve achieved your goals?
  • What are some potential obstacles to goal achievement?

Your base of operations

For starters, you must have a digital home base! Potential customers need a place to find you, a place which gives them everything they need. A place where it’s easy to conduct business and connect with you. Make it clear your focus is on helping and serving customers, rather than trying to sell something.

Your website should accomplish all the following:

  • Give your visitors a clear message about what you offer and who you can help.
  • Provide an easy way to contact you via email or phone.
  • Educate clients and potential clients.
  • Make the purchase process as easy as it can possibly be.

Use social media

Make maximum use of social media. It has an extraordinary reach and can quickly and easily reach your target audience. You’ll need to commit significant time and effort to this endeavor. Once you’ve decided the best channels for your business, develop a content strategy with the posts you want to publish, and the message you want to convey. These posts shouldn’t be salesy but should support revenue generation.

It’s important to engage your audience by sharing content, answering questions, and responding to people – all with the goal of driving traffic back to your website.

The real advantage of relationship marketing

When you engage with potential customers 1-on-1, you embrace them as fellow humans rather than as sales statistics, and they recognize it. From these people you’ll attract better leads, people far likelier to develop into loyal repeat customers who seek out your brand, and pass it along to others.

Building relationships amount to building the future for your company.

What is Relationship Marketing

Jessika Phillips Live stream on Tuesday Nov 29 @ 4:00pm EST

The Facts about Social Media - 315

The Facts about Social Media [Infographic]

The Facts about Social Media - 315

Social media has become interwoven in our everyday lives. While no one would argue it has become a force for change, the reach it has is quite staggering. When deciding on a social media strategy for your business, it’s important to keep these facts in mind.

One Site to Rule Them All

While Facebook, YouTube, Twitter, Instagram and Pinterest all cater to very different demographics, Facebook by far has the deepest penetration into our daily lives. Consider:

  • 58% of all adults are active on Facebook. That more than doubles the percentage on LinkedIn which is second in popularity with 23%.
  • Around the world, over 1.23 billion people log in to Facebook for more than 17 minutes per day.
  • 85% of people using social media rely on Facebook or Twitter for their morning news update.

These 3 facts illustrate the huge impact Facebook has on our collective social experience. By total numbers, there are 1.59 billion people worldwide that use Facebook. This makes it a powerful tool in our everyday lives. Intensifying that is the fact that Facebook also boasts a staggering 95.8% return on investment.

More Than Wasting Time

While some people are in pursuit of more and funnier cat videos, there are some people using it to affect change. Job seekers and recruiters have found success on these social media platforms.

  • 73% of companies report having successfully hired a candidate via social media.
  • LinkedIn continues to be the most popular place to find a job on social media, with 93% of those using social media for hiring purposes relying on it.
  • 83% of job-seekers turn to Facebook to help them in their search.

As with most aspects of the social media experience, there is an age disparity in how it’s being used. To find possible employees over the age of 45, Facebook and LinkedIn top Twitter, while Twitter is the king among the 18-29-year-old Millennials. A whopping 45% of Twitter’s users find themselves in that demographic check box.

While there is no denying the power social media has on our world today, for business, it’s important to know where your targets are to most effectively target them.

A big thank you to our friends at Skilled.co for creating this interesting infographic.

the facts about social media1

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5 Reasons Why Remarketing Ads Will Build Your Business -315

5 Reasons Why Remarketing Ads Will Build Your Business

5 Reasons Why Remarketing Ads Will Build Your Business -315

While drawing users to your website is an important step in lead conversion, potential consumers often site visitors can become distracted for many reasons. They simply tend to get distracted by mundane events such as phone calls, Facebook notifications, restroom breaks, or emails. This can cause them to leave your website without contacting you or making a purchase.

A solid, proven method of bringing these runaway visitors back to your website is called remarketing. This technique uses ads that are directed to just those that visited your site previously, to remind users of the time they spent on your website browsing your catalog, or the products they added to their cart before leaving. These ads can be delivered on Google, other websites, or on Facebook.

Here are 5 invaluable reasons to add a remarketing ad strategy to your advertising campaign.

1. You’ll Convert More Leads Into Actual Purchases

People who’ve already visited your website, looked at your items for sale, or who even went as far as adding one or more of your products to their shopping cart are going to be the easiest leads to convert. They are familiar with you.

A lot of effort and resources go toward attracting people to your website. A small percentage of these users will buy your products, sign up for your trials, samples or newsletters the very first time they visit. Remarketing serves the purpose of reminding potential consumers of the time they spent browsing your goods. It’s a second point of contact. If bringing users to your website is half the battle, remarketing is the other half.

2. People Will Remember Your Brand

Driving a great deal of traffic to your website is important, but it isn’t the end-all be-all of marketing. People who see your remarketing ads on Facebook or Google searches will likely remember your brand over time. It’s a way of staying top-of-mind.

Even if they don’t end up spending money after seeing your ads, there’s a good chance they’ll recall your company name. If your brand is the first thing that comes to mind when they’re spending money on products or services in your field, there’s an increased chance you’ll get the sale.

3. Remarketing Can Be Applied in Many Different Ways

There’s no single, one-size-fits-all approach to remarketing. Plenty of remarketing opportunities exist. Using multiple techniques is not only possible but highly recommended.

Facebook is one of the largest platforms for digital marketing on the entire planet. The Facebook ad system is phenomenal for initial marketing and remarketing campaigns, alike. Having your ads show up while past visitors watch YouTube videos or browse Google search results is an excellent way to increase brand recognition.

4. You Can Cut Costs, but Not Effectiveness

Flooding the entire Google Network with display ads intending to reach as many people as possible is costly and inefficient.

With remarketing, you’re only targeting those who’ve visited your web page in the first place, your spend on these ads can be lower and more cost effective. Since people that have already visited your website are much more likely to make a purchase, your sales have greater chances of increasing. Essentially, these ads would be paying for themselves.

5. Substantially Increase Your Marketing ROI

A lot of time, effort and money go into a marketing campaign. Only a very low percentage of first time visitors end up making purchases. After you’ve already invested so much in the process, it can be discouraging to find that your website conversion rate is low. So add remarketing ads to the mix of advanced ad opportunities that can help you close more sales online!

If you’re interested in increasing brand recognition and ultimately converting those elusive, first-time visitors into leads, and ultimately sales, contact us. We’re a team of seasoned, dedicated digital marketing professionals with real solutions to increase your bottom line.

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Facebook Pages vs. Groups_ Do You Need Both_ - 315

Facebook Pages vs. Groups: Do You Need Both?

Facebook Pages vs. Groups_ Do You Need Both_ - 315

Facebook is an essential ingredient in any social media plan. It lets you promote your business, interact with clients and potential customers while presenting you as an important resource to anyone looking for your products or services.

There are two main ways to promote your business on Facebook.

Facebook Business Page
Facebook Group

What are the differences in a page and group and how do you use each of these features?

Facebook Business Page

With a Facebook Business Page, you’ll have an ongoing online presence. Think of it as an extension to your website. It’s a way to connect with your customers. Your Facebook posts will show in their newsfeed.

Make sure that your posts are engaging and interesting to your fans. Do not overwhelm them with only business related posts. Give advice; post links to your website and links to other sites that are helpful to your fans. Run contests and competitions. The main use of a Facebook Business Page is to encourage fans to interact with your business and ultimately turn your fans into leads.

Facebook Group

A Facebook Group is a place for like-minded people to meet. Group members can post pictures, comments, ask questions, etc. and respond to posts from other members.

Facebook groups have different levels of privacy. Some are ‘public’ and open to anyone. Others are ‘private’ meaning anyone can find the group, but only members can see the posts and interact with them. Some are ‘secret’. No one can find these; you have to be invited to join.

Do you need both a Facebook Business Page and a Facebook Group?

This depends on your type of business and what you’re trying to achieve. Most businesses could benefit from having a Facebook Business Page. You can add a ‘click-to-call’ link, promote events, and message your fans. A business page is similar to your personal profile but used to promote your business.

Business pages also have detailed analytics that shows the demographics of your audience by gender, age, region, etc. and your most successful posts. This allows you to improve your social media campaigns.  If you are thinking of adding apps to your business page, take a look at TabSite.

Not all businesses need a Facebook Group. A group is useful for discussions, troubleshooting, sharing ideas, asking and offering advice, etc. You can also promote events. An administrator can remove members who do not comply with the rules.

Both Facebook Business Pages and Facebook Groups offer a way to communicate with your audience. Decide what your goals are and incorporate one or both features into your social media plan.

Remember, you can join Jessika and me live on Blab every Tuesday afternoon at 4pm for Magnet Marketer Blab videocast online.

Here’s the full blab with Jessika and me. Enjoy!

 

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How to Use the Cloud to Brainstorm Social Media Content

How to Use the Cloud to Brainstorm Social Media Content

How to Use the Cloud to Brainstorm Social Media Content

When it comes to creative ideas, some people just bubble over with innovative, out-of-the-box concepts. Even people who come up with impactful campaigns and inventive methods of grabbing customers’ attention, run into a wall every now and then. The reality is that even the most creative minds get stuck every once in a while. With so many people, businesses and brands vying for users’ attention, it’s crucial that one succeeds at brainstorming inventive social media content. Thanks to the cloud, the time taken to generate new ideas and present them on social media has been effectively cut in half. Here are some ways in which you can use the cloud to create some truly unique social media content:

1. Break the Mold

The most common cause of any creative block is usually because you get caught up in a content loop, which almost forces you to think along the traditional lines of content creation. You’re probably only thinking about your blog, or a social media campaign, thereby confining yourself to limited content. The content loop is a visceral trap. You’re going to have to break the mold if you want to get out of it. The cloud gives you instant access to countless formats for video, audio, infographic, blog posts, and so on. So, when you feel overwhelmed, hit the restart button and create a campaign around some fresh new ideas. This removes your creative block, or can change the way you think!

2. Watch the Competition

One of the major benefits of social media is transparency. One of the biggest advantages of the cloud is its reach. The two of them put together can be an inspiring source of ideas for your social media content creation needs. Social media gives you a front row seat to what your competition is doing. And what they’re planning on doing. The cloud lets you view all of their content, and can also hint at the specific keywords they are targeting. The cloud can also give you data on how successful their marketing efforts are, in real time! Social media and the internet, in general, tend to keep posts live for months, or even years. You could use older content to inspire yourself to create something unique.

3. Research Keywords Carefully

SEO and social media content creation doesn’t have to be only about data. It can also be a stepping stone for you to improve your current and future campaigns. You can use search engines like Google to find out what keywords your industry and competitors use, or you could follow them on social media. This will give you insights into popular keywords, as well as trending hashtags. It also helps you pay attention to the topics that content creators use, as well as the keywords that users are searching for. You’re basically looking for anything that will add value to your reader’s experience. The cloud allows you to scan social media for the most popular terms so you can add your input in the form of opinions or related sentiment.

4. Real-time Learning

Just as you can spy on your competition using the cloud and social media, you can also generate your own ideas by learning a thing or 2 from the market leaders. You can get information about the leaders in your specific industry. Or just generic advice that allows you to streamline your B2B and/or B2C processes. When going through a market leader’s campaign history, you’ll effectively have access to all their marketing efforts, right from seasonal campaign data, to results on viral and guerilla marketing. Learning from the best on how to integrate social media and the cloud with real-life is bound to inspire you in some way or the other.

5. Leverage Social Intelligence

The basic premise of social media content is to improve user engagement levels or to connect with them on some relatable sentiment. Your social media campaigns should focus on your audience. What better way to do that than to make them the focus of your content. But in order to leverage social intelligence, you’re going to have to dive into users’ online behavior, among other things. Social intelligence can offer you unprecedented insight into the needs and wants of your customer base. These can then be used to create an amazing social media campaign.

There is constant stress put on social media marketers to develop innovative and interesting social media content. And although most professionals can deliver, creative ideas can run dry without any notice. But with the cloud and social media, it isn’t impossible to cater to the evolving demands of an industry that thrives on fresh ideas and unique content.

Mauricio Prinzlau Cloud Expert at Cloudwards.netMauricio is the CEO of Cloudwards.net, a data and user feedback driven comparison engine for cloud apps and services. He enjoys writing and producing educational videos around the cloud to help people find the best cloud service for their needs.

5 Ways for Manufacturers to Use Social Media -315

5 Ways for Manufacturers to Use Social Media

5 Ways for Manufacturers to Use Social Media -315

The internet and smartphone revolution has completely changed how business is done.

Billboards and newspapers were the primary means of advertising in the past, but they won’t get you too far in the current market. Today, the internet is king and rightly so. With more that 85% of American adults having access to the internet and more than 81% of these people using the internet to research products and brands before making a purchase, the internet is clearly a marketing priority for any business.

Social media is one of the most effective online channels you can use for marketing online…but it’s not just that. Social media is also a fairly low-cost marketing strategy. You can start using social media for marketing today with no budget!  As long as you can access the internet and setup company social media accounts, then getting started with social media is a possibility!

So, how can manufacturers use social media to market their manufacturing company?  There’s a straightforward process!

1. Offer Product Overviews, Demos,  and How-To Training via Video on YouTube and Facebook

According to a recent Brightcove study, B2B companies rank YouTube as the second most effective social media network after LinkedIn for their business. Considering that manufacturing companies are mostly B2B, you should be thinking about taking your business to YouTube. The channel gets over 1 billion unique visits per month, and it’s the second most-trafficked search site on the web, second only to parent company Google. Imagine what such exposure would do for your business!

Manufacturing companies can use YouTube to tell their brand stories and provide educational industry content in video format. The type of videos you create is up to you, but how-to videos and product feature videos are in the most demand.  What’s more, videos do not have to be supreme, professional creations.  Social Media has made smartphone recorded videos a standard that is acceptable, even at the B2B level.

As well, Facebook is now a video consumption network as well. The amount of video watched on YouTube exceeded that of Facebook for the first time in early 2016.  With the same video uploaded to both locations, your business can reach more potential customers.  Keep the videos short and simple.  Two-four minutes can work very well.

2. Promote Your Business on Facebook

Facebook currently has more than 1 billion active users. While most of these users are consumers, there are still thousands of B2Bs on the platform.  And when you break down a B2B, it’s made up of individuals, the majority of whom use Facebook!
The goal should be to get as many targeted Facebook users as possible to be aware of your company and your products. Add fans by using targeted Facebook Ads to job titles, locations and even at fans of competitors, and make sure your posts carry brand-solidifying messages.

The majority of your posts should be product photos, stats, and videos. You can also provide links to your website so users who want to know more about a product can go straight to that product’s page.

3. Use Twitter to Break Company and Industry News

Twitter is another excellent platform for manufacturers. With over 400 million active users, it provides an excellent opportunity to initiate and drive conversations with your customers and prospects.

One of the best ways to use the platform is as a news channel. If you’re launching a new product or have some special industry news to break, do it on this platform.  You can publish from your company account, linking to the news on your website.  As well, share new blog posts on Twitter and follow potential dealers and distributors you want to connect with further.

4. Use LinkedIn to Collaborate with Other Industry Professionals

LinkedIn, the world’s largest professional network, has more than 300 million active accounts. Most people on LinkedIn are trying to connect with like-minded professionals. There are thousands of manufacturing companies and engineers on the platform, consistently sharing ideas and engaging in constructive discussions.

The easiest way to get started on the network is to create a professional LinkedIn account and join a group in your industry. With that, you can start sharing your knowledge, contributing to discussions, and answering other people’s questions. It only takes a while before you’re networking with experts in the industry and making quality sales contacts.

The good news is that all these are strategies you can start applying today.

5. Use Instagram to share Visual Stories

This might not seem obvious but Instagram is growing in use by adults and businesses.  Manufacturers can share images of their products in use by consumers or do up to 60-second videos where they walk through production or new models to showcase their best features. Images and videos communicate greatly, quickly, so there’s a way to build brand awareness and drive traffic to your website where leads can be captured.

Many manufacturers are ramping up their online and social media marketing and for good reason.  It’s where the people are!  It’s a chance to grow your targeted audience and then communicate to them on a regular basis.  With a thorough strategy, social media can be a key part of the online marketing funnel to grow leads and sales.

What We Learned From Social Media Marketing World 2016

What We Learned From Social Media Marketing World 2016

What We Learned From Social Media Marketing World 2016

Social Media Marketing World is the world’s largest social media conference and hosts the top speakers on each platform.  It’s a great venue for learning and networking!  While there were many great speakers this year – Guy Kawasaki, Mari Smith, and Brian Solis, just to name a few – the true impact of Social Media Marketing World 2016 was more about how you used your time outside of the conference.

With networking events, meet and greets, and even morning power walks; there was plenty of opportunities to make great connections. We hope to continue learning as we make our way through the digital replay sessions and pick up on anything we missed while networking!

Here are just a few of our key takeaways from SMMW 2016.

No, Facebook Isn’t Going Anywhere…But Up!

Facebook is alive and well and expanding. This theme made it’s way into many sessions, with many speakers emphasizing this point. It’s still the most influential social media platform, and increasingly the most influential mobile app. One of the key takeaways was that 8 out of every 10 minutes spent on any app is spent on Facebook. With 80% mobile penetration, it’s clear why brands should continue to invest their time and money into the social media giant.

Quality is Still More Important Than Quantity

Marketers continue to saturate the web with content, and many struggle to get noticed. Many speakers focused their time on tips to find your audience and get the most out of each piece of content. It’s never been more important to identify where your audience is and invest in that platform. While newer platforms like Snapchat and Periscope may seem appealing, if you’re targeting women in their mid-to-late-thirties you’ll want to look elsewhere. Be authentic to your brand and your customers.

People Connect With People

Bringing personal connections to social media marketing was a hot topic at Social Media Marketing World. People will connect with you easier than they connect with your brand. It’s important brands loosen up on social media and show their personalities, flaws included. People want to know that there’s a person behind the keyboard, so show them!

Tips For Next Year

Yes, it’s a recommended place to go!

  • Decide early on what you want out of the week. With so many sessions and so many events, it’s easy to get lost in the commotion. Pick your must-see speakers and events, and then leave some time open for any last minute invites.
  • Put together a wish list of who you’d like to meet and make it happen! But don’t be so strict to your plans that you aren’t flexible. You never know if you’re talking to the next social media guru.
  • Host your own networking events! We found that the people we connected with early on in the week continued to seek us out. Stand out in the crowd by hosting your own event, and invite all those people on your list.

This year was all about meeting new people and making connections. We’re so glad to have met everyone we did, and look forward to next year!

Everything You Know About Marketing Has Changed Part 2

Everything You Know About Marketing Has Changed Part 2

Everything You Know About Marketing Has Changed Part 2

Marketing used to be simple. You’d craft advertisements for print, billboards or television hoping that customers would respond. You could be a bullhorn and just shout out your information. Now, however, with the dawning of social media and the web, many consumers expect a two-way conversation; consumers are asking questions and expect a response from you!

What’s driven this trend?

The way people spend their time has changed. They’re spending more time on social media, which is a two-way communication. In fact, 1 out of every 5 minutes spent on a mobile phone is spent on Facebook.

Mobile is another huge trend.

There are now more mobile phones than humans on earth. As of the end of 2014, the amount of internet traffic on mobile phones surpassed desktop use. Your potential customers are carrying your advertising delivery system in their pockets at all times. The average Facebook user checks their account an astounding 150 times per day. Consumers are craving instant gratification more than ever; if you make them wait to hear from you, you’ll lose them.

Search engines are taking note of this, too. Because everyone is on mobile, search engines expect your website to be viewable on the devices that people are using. If your website is not mobile-friendly, then you’ll be dinged by the search engines. Make sure your website is mobile responsive so your site can be viewed on all size screens.

Your website is your primary source of contact with your customers.

It’s how people find you. With this in mind, the experience users have on your website is crucial. No matter what device they are using, they expect an easy, readable experience.

You must have a presence where your audience is.

For many of your customers, social media is the place to meet them.

Here are 3 things to consider for modern, two-way marketing:

  • Speed – Today’s consumers demand immediate gratification.
  • Communication – Your consumers want a two-way conversation.
  • Interact on Their Own Terms – Consumers want to interact on their schedule, not yours.

Don’t limit yourself.

Use multiple channels based on where your customers are. Always be aware of opportunities to build a relationship with your audience. Don’t just be on social media, spend time reading posts and comments, then offer conversation that has real value.

Marketing has changed, and if you hope to be successful in marketing, you must adapt.

Simply broadcasting your message to the world is not enough. If you want to bring the right people to your business and convert them into long-term customers, you have to offer more than just a message.

The challenge is clear; will you rise to the occasion?

Everything You Know About Marketing Has Changed Part 1

Everything You Know About Marketing Has Changed Part 1

Everything You Know About Marketing Has Changed Part 1
There was a time when marketing consisted of having a good product, shoveling out consistent advertising to get in front of people via print, news, and billboards, and then letting leads call in. Nowadays if you do that – you run the risk of not selling anything at all; learning the new rules of the marketing paradigm shift is essential for a successful business.

Personalize, Personalize, Personalize!

From reading your blog to asking questions in the comments, your audience wants to feel as though they have your attention. The easiest way to make sure you’re on the right track is to ask yourself: “Am I speaking to a particular person or a vague group of people at every stage of my pitch?”

Make sure you’re talking as if they are real people; because, guess what – they are<! Don’t send out generic form emails; inboxes are littered with spam, and your email won’t get a second look. Make sure your email is personalized, calls them by name, and guides them through the sales process in a helpful way where you are answering their questions.

Your Customer is Your Friend

To be successful in the current and future climate, you’ve got to give up the business to human approach and treat your prospective clients as friends, the human to human approach. After all, you’re building a relationship that you hope will last for years. This approach is successful, take a look at the phenomenon of mommy bloggers. Moms gravitated in droves to these bloggers and has made them wealthy beyond measure! Referral purchases are very successful because moms trust the products that other moms use and recommend.

What the Numbers Say

The numbers support the human to human approach. Forbes reports that 92% of consumers ask their friends or acquaintances about the products and services they use before making a decision to purchase. This clearly beats out every other source of referrals and helps point your business in the right direction for that human to human approach you should be adopting. Find influencers to try your product and pitch it to their social networks; this can result in a whopping increase in conversion rates – anywhere from triple to 10 times whatever you were making!

Additionally, the numbers also strongly hint at the importance of women as influencers. Women are big consumers. Up to 20% of women buy based on what an influencer says, with 77% of consumers more likely to purchase from the same producer the influencers buy from.

Final Thoughts

Change your marketing tactics to reflect the present climate – it doesn’t matter what type of business you’re in. Authenticity is priceless; be unscripted when marketing online and using video via Facebook or social media. It never hurts to peek at what other successful brands are doing – they’re almost always ahead of the curve.