Category Archives: Facebook Marketing


The New Facebook Feed and What It Means for Businesses

The-New-Facebook-Feed-and-What-It-Means-for-Businesses-315Because the only constant thing in the world is change, Facebook has yet again updated its News Feed algorithm.

This time around, the social media giant’s focus will be on increasing “meaningful interactions.” Users will see more content from family and friends and less from brands, news outlets, and businesses. The move is aligned with founder Mark Zuckerberg’s vision to bring back Facebook to its roots – more social network and less marketing platform.

It sounds like potentially bad news for Page admins, specifically those who have grown to rely on Facebook’s free tools to reach their target audience. Thanks to the way the News Feed automatically placed posts pre-update, content from publishers got the same visibility as content from personal contacts. But with the new algorithm, one’s friends will get better post placement than business pages. Businesses will get less few organic views as a result.

Nevertheless, all hope is not lost. There are a few ways to retain the visibility of your page’s posts!  I uncover some key ways here:

1. “See First” feature

Facebook has a feature called “See First” which allows users to see new posts at the top of their News Feed. To be given priority, don’t hesitate to ask your fans to switch on the feature for your Page. Do a little video and show them!

There is no guarantee that everyone will switch on the “See First” feature, but there’s a big chance your brand’s loyal fans will. They may just need to be reminded. After all, many people don’t know about “See First”.

2. Promote posts

Facebook has promised the change in the News Feed will not affect promoted posts. This is because businesses pay for the boost, so they will continue receiving the services they’re paying for. If you’ve not tried promoted posts before, it’s time you do.

You don’t have to go big right away – you can spend as little as $5 a week for starters. Of course, the more you spend, the wider your reach. But it still doesn’t change the fact that you can boost your content regardless of your budget.

I’m in favor of using some modest ad dollars in this way so you can capitalize on Facebook’s demographic targeting.  This way you can hone your ad audience to just those who you want to reach…wasting no dollars on general “scattershot marketing”.

3. Shareable content

Producing shareable content as a strategy to gain more visibility isn’t new, but its importance is magnified now more than ever before. Facebook will give higher priority to content shared by family and friends, so logic says your content will get a wider reach if more people share it. Think about it: As soon as someone shares your post on his or her own timeline, your post will appear in the News Feed of that person’s personal contacts.

The key here is great, quality content that others would want to share!  Get creative. It’s not about what you want to share, but about what of yours can be of value that others would be motivated to share.

4. Conversation starters

Posts that evoke discussions will get higher distribution in the News Feed, so make sure to produce content that elicits comments and encourages interactions. You need to stay away from purely promotional posts and veer toward engaging ones. Videos are great examples of content that can raise a reaction, whether good or bad. However, be careful not to share click bait yet fluffy content. The new Facebook algorithm wants substance.

The major change to Facebook’s News Feed may not be welcomed by businesses. However, take it as a test of your own brand’s adaptability. If you can keep up with the ever-evolving rules of social media platforms, then you can be assured your business has what it takes to adjust to change, no matter how unexpected.

Add Features to Your Facebook Page with Apps-315

Add Features to Your Facebook Page with Apps

Add Features to Your Facebook Page with Apps-315Facebook apps extend the functionality of your page. By installing apps onto your Facebook page, you can run contests, collect lead data, and even provide customer support. Facebook apps lend an entirely new level of engagement with your followers. Here are 8 Facebook apps that will enhance your follower’s experience on your page.


Tabsite is a multi-functional promotional and engagement app for Facebook. Hold photo contests and run lead-capturing sweepstakes, review mobile stats, create promotions, and capture leads in multiple ways with mobile-friendly promotional tabs.  Integrates with Mailchimp, Infusionsoft, GotoWebinar and more!


Are you an existing user? With MailChimp’s Facebook integration, your followers can subscribe to your newsletter without leaving Facebook.


Shopial connects your followers to your online store. Creating a Facebook store with Shopial imports all your prices and listings from your website store to Facebook, allowing followers to see and buy products.


Polls give you insight into your follower base as you gather their responses. Bring customized polls to Facebook with the Polldaddy app. Polldaddy provides 3 account tiers (free, pro, and corporate). All accounts can create unlimited polls, making this great for marketers.

YouTube Tab

Integrate your YouTube and Facebook pages with the YouTube Tab app. Install and setup your app and followers can see your YouTube content on your Facebook page.

Fan of the Week

Fan of the Week is an app that monitors follower activity on your page. Each week the most active follower on your page gets a special shout out to recognize them.


Testimonials help convince visitors to buy your product. Boast collects the praise from your page followers and displays them. Brands control which campaigns collect testimonials and where (and which) testimonials are displayed.


Zendesk lets your business connect your customer support team to your Facebook page. With a ticket system, questions, comments, and concerns made on Facebook can be addressed by the appropriate customer service agent. This app provides a management system for customer communications and interaction.

Facebook apps give your brand the power to do more. Add value to your page by adding Facebook apps.  We built TabSite, so we’re a little biased!  For a limited time get 30% off a monthly plan. User discount code: Facebookapps at checkout!

Facebook Ads vs LinkedIn Ads vs Twitter Ads vs Google AdWords - 600

Facebook Ads vs LinkedIn Ads vs Twitter Ads vs Google AdWords

Facebook Ads vs LinkedIn Ads vs Twitter Ads vs Google AdWords - 600

Digital marketing truly has revolutionized the way we reach people. Even though it’s better, faster and more affordable to advertise in the internet age, some of the old rules still apply.

One of those rules is that you need to know who your target customer is and choose the right marketing channels to reach them.

Even now, when launching an ad campaign takes a few clicks and a credit card, the wrong choices can cost money and turn what might have been a great idea into a dismal failure.

Here’s what you need to know:

1. Facebook: Lots of variables, but Great Reach

Facebook’s PPC campaigns are a conundrum wrapped in an enigma, with a sprinkling of pixie dust. Which means they’re a huge vortex and if you can get it right and find what you need, it can be magic. You may find you pay very little per click for one post, and 10 times as much for another. It takes time and detailed targeting experimentation to get it right.

What they do have is a great reach. With a billion users and a very granular targeting system, you can reach large numbers of very specific people, which is great if you know exactly who you want to sell to.

2. Twitter: Lower Cost, Random Audience

Twitter is a relative newcomer to the world of paid advertising. So it’s no surprise that their offering is a little rough around the edges.

The targeting options for a Twitter campaign don’t exactly have the pinpoint accuracy of Facebook. So you’ll need to spread the net fairly wide.

On the other hand, with clicks at a dollar or two at most, it’s generally an inexpensive way to advertise if your audience is on that platform. So you can stretch your budget to the max on Twitter.

3. LinkedIn: Best for B2B

LinkedIn isn’t the cheapest advertising option. It doesn’t have the best targeting options, and it’s not the biggest network in the world. But it focuses on business, which is great if you are targeting B2B clients.

If you don’t want your serious business advertisement to be vying for feed space with cat pictures, beach selfies, and lunch snaps, then LinkedIn can be a solid place to launch an ad campaign.

4. Google Adwords: The All Rounder

Google has been doing paid advertising for a long time. Longer than anyone else on this list! So it’s no wonder they’re a leader in PPC ads.

Google’s Adwords platform has global reach and great targeting possibilities. However, because it’s one of the most popular ad platforms bids on popular keywords can be very high, and you’ll need to expand your budget if you want a popular word in your campaign.

Trial and Error

Like any form of advertising, ads on social media are a process. They take time to perfect, and will probably require some trial and error.

While you might get really lucky and hit on a winning formula right off the mark, it’s a very rare thing in an increasingly noisy world. You’ll probably find that you have to tweak a few things to get the results you want.

So set aside a little extra in the budget, do some research before you start, and track your results. Eventually, you’ll find the platform and formula that works for you.





Facebook Marketing Strategies that have Proven to be Successful-315

Facebook Marketing Strategies that have Proven to be Successful

Facebook Marketing Strategies that have Proven to be Successful-315Marketing and Facebook have become bosom buddies. Facebook sits at the top of social media platforms and key marketing opportunities. By using Facebook, you can ramp up conversions, traffic, sales, and social media following all while growing your brand’s influence. To capitalize on this giant’s marketing power, you need to use effective strategies.

Proven Strategies for Facebook Marketing

Why waste time (and money) wondering what does and doesn’t work when you can go with tried, tested and reliable strategies?

Use Your “Free” Ad-Spaces

Your brand’s presence needs to be felt throughout your page. Before you create that first ad, look for these free advertising spaces – your profile pic and your cover page. Your logo could suffice for your profile pic. For the cover page, make sure you have engaging copy for your business description and feel free to get creative. Take advantage of the flexibility of a cover page and change it up for:

  • Holidays
  • Promotions
  • Special Events
  • Milestones

Invest in Facebook Ads

As we all know, not everything in life is free. When doling out money for ads, however, think of Facebook ads as the next best thing to free – an investment. Facebook ads are a cost-effective way to drive conversions. Determine what you want to build (likes, engagement, app installs, offer claims) and use Facebook’s many targeting options to nail down your target audience.

The best Facebook ads are timely, eye-catching, creative, well-crafted and engaging. Take a look at two ads featured in Adespresso’s list of inspiring Facebook ads. Each ad serves as a great example of a high-quality, engaging Facebook ad.

Facebook Marketing Strategies that have Proven to be Successful-snickers

The Snicker’s ad is witty, positive, timely and makes use of the season to sell their famed products.

Facebook Marketing Strategies that have Proven to be Successful-Fiverr-ad

Fiverr’s ad employs color psychology to elicit positive emotions towards the brand while drawing in the audience.

Engage Your Community

Building a relationship with your customers goes a long way in fostering repeat customers and customer loyalty. Show your fans that you care about their opinions and thoughts.
Create a dialog by asking followers relevant questions. Use the @ feature to tag specific fans in conversations.

Reply to comments and questions as quickly as possible to get the conversation going. Don’t forget to ask customers to like and share your content.

Engage With Other Pages

Facebook lets you discover your followers like and dislikes. Track those likes back to groups and pages your followers frequent and leave a comment.

Set Up a Facebook Group

Create a group for your fans. Open groups are often the best at building traction for your brand. With a group, you can increase engagement by encouraging participation. You can also test content in your group before you publish it to your page.

Create Content Schedules

Consistent posts let audiences know when to expect an update. When you post on a regular schedule, you increase engagement.  Facebook allows you to schedule posts in advance.

If you have a well-defined target audience, you can schedule posts for the best time (such as the time zone most of your fans are in) and increase the number of people who see them. Using the Insights provided by Facebook, view the hours your audience is typically online.

With an effective strategy, you can get the most out of your Facebook marketing. By following these proven strategies, Facebook will be your brand’s best tool to grow your reach and build a strong customer base.


How to use Facebook Live Video to drive Social Media Traffic to your Landing Page - 315

How to Use Facebook Live Video to Drive Social Media Traffic to your Landing Page

How to use Facebook Live Video to drive Social Media Traffic to your Landing Page - 315Although live video apps like Periscope have been around since 2015, it wasn’t until 2016 that they took center stage, all thanks to Facebook’s Live video feature. Since its introduction, Live Video has been used for many reasons from every day to controversial.

As a business, your usage of live video should focus on driving traffic to your landing page through social media engagement. However, doing a live video is not easy at the start especially when anything can happen live. You need to prepare to minimize any unwanted surprises, and you’ll also need to know exactly why you’re going live.

Events coverage and product launches are a couple of good reasons to go live on Facebook. But whatever your reason is, here are the questions to ask yourself for a successful campaign:

What’s it about?

Choose a topic to build your video around. Plan what you want to present, and practice over and over until you come across as natural as possible. Yes, it’s live, but it can still be scripted (though it shouldn’t look scripted). Your live video reflects on your business, so it has to be an accurate depiction of the image you want people to see. Dress well, use good lighting, and use a smartphone with a good camera. If your shots are shaky, invest in a small tripod.

When are you broadcasting?

Owners of verified Facebook Pages can schedule live videos and give fans a heads up. But even if you don’t have a verified page, you can announce your upcoming broadcast with an attention-grabbing poster. Mention the time, date, and the topic to give fans something to look forward to. Share the image on your page and other social media sites. Take out a Facebook ad if you want a wider reach outside your current fan base.

Why are you doing the recording?

When you do your broadcast, don’t forget to add the landing page link in the caption live video caption. If the URL is long, shorten it on or, or create a simple permalink. You can also use LeadPages, a landing page tool to create a domain redirecting to the page. This makes it easy for you to read the link out loud to your viewers, and makes it easy for them to remember. It doesn’t hurt to tell them what they can expect to see and do when they visit your landing page. Is it a contest? A new product reveal? Give them a reason to click on the link.

How are you getting more out of it?

A live video on Facebook isn’t necessarily over when you’re done streaming. For those who missed your broadcast, they can catch up once Facebook publishes the video on your feed as a regular post. Pin the video to the top of your page to make it easy to spot. Next, get the URL of the video post and share it across all your social media sites, not just Facebook. As for the video itself, you can upload it to sites like YouTube and Vimeo. You can also upload a teaser clip to Snapchat or Instagram.

Facebook Live is only one of the many tools you can use to drive increased traffic to your landing page.  Check out the linked guide to see what other effective means you have at your disposal.

What is Relationship Marketing_

What is Relationship Marketing?

What is Relationship Marketing_

Relationship marketing emphasizes the value of building relationships with potential clients above simply making sales. It places emphasis on engaging with your audience, by recognizing those factors which make them human – their wants, their needs, and their pain points.

When traditional marketing ruled the day, this wasn’t the case. But with the appearance of social media, it’s much easier to get close to your audience, and less ‘salesy’ – which translates to long-term customer loyalty.

Getting started with customer loyalty

To get relationship building going, you need to understand your customers. This is easy when you’ve created a ‘buyer persona’, i.e. what motivates them to make purchases. To create your buyer persona ask questions like:

  • What things do they value most?
  • What are their most pressing problems?
  • How do those problems make them feel?

Next, look inward and decide how you’re going to get where you want to go. Develop an action plan that will get you there. Ask yourself these questions:

  • What must you do to accomplish your goals?
  • How will you measure whether you’ve achieved your goals?
  • What are some potential obstacles to goal achievement?

Your base of operations

For starters, you must have a digital home base! Potential customers need a place to find you, a place which gives them everything they need. A place where it’s easy to conduct business and connect with you. Make it clear your focus is on helping and serving customers, rather than trying to sell something.

Your website should accomplish all the following:

  • Give your visitors a clear message about what you offer and who you can help.
  • Provide an easy way to contact you via email or phone.
  • Educate clients and potential clients.
  • Make the purchase process as easy as it can possibly be.

Use social media

Make maximum use of social media. It has an extraordinary reach and can quickly and easily reach your target audience. You’ll need to commit significant time and effort to this endeavor. Once you’ve decided the best channels for your business, develop a content strategy with the posts you want to publish, and the message you want to convey. These posts shouldn’t be salesy but should support revenue generation.

It’s important to engage your audience by sharing content, answering questions, and responding to people – all with the goal of driving traffic back to your website.

The real advantage of relationship marketing

When you engage with potential customers 1-on-1, you embrace them as fellow humans rather than as sales statistics, and they recognize it. From these people you’ll attract better leads, people far likelier to develop into loyal repeat customers who seek out your brand, and pass it along to others.

Building relationships amount to building the future for your company.

What is Relationship Marketing

Jessika Phillips Live stream on Tuesday Nov 29 @ 4:00pm EST

The Facts about Social Media - 315

The Facts about Social Media [Infographic]

The Facts about Social Media - 315

Social media has become interwoven in our everyday lives. While no one would argue it has become a force for change, the reach it has is quite staggering. When deciding on a social media strategy for your business, it’s important to keep these facts in mind.

One Site to Rule Them All

While Facebook, YouTube, Twitter, Instagram and Pinterest all cater to very different demographics, Facebook by far has the deepest penetration into our daily lives. Consider:

  • 58% of all adults are active on Facebook. That more than doubles the percentage on LinkedIn which is second in popularity with 23%.
  • Around the world, over 1.23 billion people log in to Facebook for more than 17 minutes per day.
  • 85% of people using social media rely on Facebook or Twitter for their morning news update.

These 3 facts illustrate the huge impact Facebook has on our collective social experience. By total numbers, there are 1.59 billion people worldwide that use Facebook. This makes it a powerful tool in our everyday lives. Intensifying that is the fact that Facebook also boasts a staggering 95.8% return on investment.

More Than Wasting Time

While some people are in pursuit of more and funnier cat videos, there are some people using it to affect change. Job seekers and recruiters have found success on these social media platforms.

  • 73% of companies report having successfully hired a candidate via social media.
  • LinkedIn continues to be the most popular place to find a job on social media, with 93% of those using social media for hiring purposes relying on it.
  • 83% of job-seekers turn to Facebook to help them in their search.

As with most aspects of the social media experience, there is an age disparity in how it’s being used. To find possible employees over the age of 45, Facebook and LinkedIn top Twitter, while Twitter is the king among the 18-29-year-old Millennials. A whopping 45% of Twitter’s users find themselves in that demographic check box.

While there is no denying the power social media has on our world today, for business, it’s important to know where your targets are to most effectively target them.

A big thank you to our friends at for creating this interesting infographic.

the facts about social media1



5 Reasons Why Remarketing Ads Will Build Your Business -315

5 Reasons Why Remarketing Ads Will Build Your Business

5 Reasons Why Remarketing Ads Will Build Your Business -315

While drawing users to your website is an important step in lead conversion, potential consumers often site visitors can become distracted for many reasons. They simply tend to get distracted by mundane events such as phone calls, Facebook notifications, restroom breaks, or emails. This can cause them to leave your website without contacting you or making a purchase.

A solid, proven method of bringing these runaway visitors back to your website is called remarketing. This technique uses ads that are directed to just those that visited your site previously, to remind users of the time they spent on your website browsing your catalog, or the products they added to their cart before leaving. These ads can be delivered on Google, other websites, or on Facebook.

Here are 5 invaluable reasons to add a remarketing ad strategy to your advertising campaign.

1. You’ll Convert More Leads Into Actual Purchases

People who’ve already visited your website, looked at your items for sale, or who even went as far as adding one or more of your products to their shopping cart are going to be the easiest leads to convert. They are familiar with you.

A lot of effort and resources go toward attracting people to your website. A small percentage of these users will buy your products, sign up for your trials, samples or newsletters the very first time they visit. Remarketing serves the purpose of reminding potential consumers of the time they spent browsing your goods. It’s a second point of contact. If bringing users to your website is half the battle, remarketing is the other half.

2. People Will Remember Your Brand

Driving a great deal of traffic to your website is important, but it isn’t the end-all be-all of marketing. People who see your remarketing ads on Facebook or Google searches will likely remember your brand over time. It’s a way of staying top-of-mind.

Even if they don’t end up spending money after seeing your ads, there’s a good chance they’ll recall your company name. If your brand is the first thing that comes to mind when they’re spending money on products or services in your field, there’s an increased chance you’ll get the sale.

3. Remarketing Can Be Applied in Many Different Ways

There’s no single, one-size-fits-all approach to remarketing. Plenty of remarketing opportunities exist. Using multiple techniques is not only possible but highly recommended.

Facebook is one of the largest platforms for digital marketing on the entire planet. The Facebook ad system is phenomenal for initial marketing and remarketing campaigns, alike. Having your ads show up while past visitors watch YouTube videos or browse Google search results is an excellent way to increase brand recognition.

4. You Can Cut Costs, but Not Effectiveness

Flooding the entire Google Network with display ads intending to reach as many people as possible is costly and inefficient.

With remarketing, you’re only targeting those who’ve visited your web page in the first place, your spend on these ads can be lower and more cost effective. Since people that have already visited your website are much more likely to make a purchase, your sales have greater chances of increasing. Essentially, these ads would be paying for themselves.

5. Substantially Increase Your Marketing ROI

A lot of time, effort and money go into a marketing campaign. Only a very low percentage of first time visitors end up making purchases. After you’ve already invested so much in the process, it can be discouraging to find that your website conversion rate is low. So add remarketing ads to the mix of advanced ad opportunities that can help you close more sales online!

If you’re interested in increasing brand recognition and ultimately converting those elusive, first-time visitors into leads, and ultimately sales, contact us. We’re a team of seasoned, dedicated digital marketing professionals with real solutions to increase your bottom line.


Facebook Pages vs. Groups_ Do You Need Both_ - 315

Facebook Pages vs. Groups: Do You Need Both?

Facebook Pages vs. Groups_ Do You Need Both_ - 315

Facebook is an essential ingredient in any social media plan. It lets you promote your business, interact with clients and potential customers while presenting you as an important resource to anyone looking for your products or services.

There are two main ways to promote your business on Facebook.

Facebook Business Page
Facebook Group

What are the differences in a page and group and how do you use each of these features?

Facebook Business Page

With a Facebook Business Page, you’ll have an ongoing online presence. Think of it as an extension to your website. It’s a way to connect with your customers. Your Facebook posts will show in their newsfeed.

Make sure that your posts are engaging and interesting to your fans. Do not overwhelm them with only business related posts. Give advice; post links to your website and links to other sites that are helpful to your fans. Run contests and competitions. The main use of a Facebook Business Page is to encourage fans to interact with your business and ultimately turn your fans into leads.

Facebook Group

A Facebook Group is a place for like-minded people to meet. Group members can post pictures, comments, ask questions, etc. and respond to posts from other members.

Facebook groups have different levels of privacy. Some are ‘public’ and open to anyone. Others are ‘private’ meaning anyone can find the group, but only members can see the posts and interact with them. Some are ‘secret’. No one can find these; you have to be invited to join.

Do you need both a Facebook Business Page and a Facebook Group?

This depends on your type of business and what you’re trying to achieve. Most businesses could benefit from having a Facebook Business Page. You can add a ‘click-to-call’ link, promote events, and message your fans. A business page is similar to your personal profile but used to promote your business.

Business pages also have detailed analytics that shows the demographics of your audience by gender, age, region, etc. and your most successful posts. This allows you to improve your social media campaigns.  If you are thinking of adding apps to your business page, take a look at TabSite.

Not all businesses need a Facebook Group. A group is useful for discussions, troubleshooting, sharing ideas, asking and offering advice, etc. You can also promote events. An administrator can remove members who do not comply with the rules.

Both Facebook Business Pages and Facebook Groups offer a way to communicate with your audience. Decide what your goals are and incorporate one or both features into your social media plan.

Remember, you can join Jessika and me live on Blab every Tuesday afternoon at 4pm for Magnet Marketer Blab videocast online.

Here’s the full blab with Jessika and me. Enjoy!