Category Archives: E-commerce

E-Commerce Website for an Online Chocolate Store_ The Nut Shoppe Chocolates-315

E-Commerce Website for an Online Chocolate Store: The Nut Shoppe Chocolates

E-Commerce Website for an Online Chocolate Store_ The Nut Shoppe Chocolates-315
The Nut Shoppe has satisfied sweet tooths in Goshen, Indiana for over 25 years. Their new website, www.thenutshoppechocolates.com, connects the Nut Shoppe with even more customers.

The site is as much as a delight as their confectioneries. A gallery with mouth-watering treats sits on the front page. With the search, navigation bars and item bag, customers can navigate the site quickly. Nuts, chocolates, and other products are organized so that customers can easily find what they’re looking for.

Along with an attractive design, the site has 2 features that are perfect for both the Nut Shoppe and the customer.

E-Commerce

E-commerce stores help extend a business beyond its physical location. Therefore, customers can purchase gifts, mints, chocolates, and ingredients online in the E-Commerce store. Carefully arranged by category, products are presented with a picture, description, price, and size options.

As they shop, their orders can be accessed through the item bag (represented by a stylized shopping bag). If they want more raspberry creams, they can change the quantity right in the shopping cart. When they are ready to buy, they can simply hit the “Checkout” button, fill out the form, and have their treats shipped.

The business has full control over their store. They can add new products. Product descriptions and prices can be updated as needed.

CMS

A content management system is a back-end tool that makes managing a site much easier. Pictures, SEO, navigation links, pages, and the footer can be changed to whatever the Nut Shoppe desires.

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Digital Hill’s CMS is perfect for the nontechnical user who wants to skip coding and get straight to business. With a CMS, multiple users can login in from anywhere and update the site. Site maintenance becomes streamlined as content management becomes collaborative and simple.

Want to quickly edit a product page? The CMS allows someone to modify a particular portion of the page without changing the others. This allows admins to keep the site’s appearance and themes consistent. The Nut Shoppe isn’t reliant on an outside vendor for site management.

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Designed by Digital Hill, thenutshoppechocolates.com, is an attractive E-commerce website that is simple to navigate, quick to edit. It’s ideal for The Nut Shoppe to showcase their products worldwide.

The Nut Shoppe is just one of the companies that Digital Hill has built a site for. Check us out at Digital Hill’s site for more information on our web design, CMS, and other solutions.

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Website Tools that Work- CorknCleaver - 600

Website Tools that Work: Cork’ N Cleaver

Website Tools that Work- CorknCleaver - 600
A well-designed website is easy for admins to update and control, and even easier for users to navigate. CorknCleaverOnline.com uses the web CMS tools provided by Digital Hill to manage their site effectively.

Digital Hill’s advanced website tools help the Cork’s N Cleaver boost gift card online sales while managing content efficiently. With a powerful content management system at their disposal, web admins can exercise extensive control over site content. As well, with a mobile-friendly design, the site works well on all devices including computers, tablets, and smartphones.

Managing Content Effectively

With little to no HTML or programming experience, the CMS system allows you to edit content on your site when needed. With a website you can manage yourself, you have the power to make changes at will without the involvement of a third-party professional web design company. This saves money for the business and offers the ability to alter, delete, or add content quickly when the changes are required.

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Clean and simple, the picture below is a great example of the CMS’s easy-to-use interface. With an intuitive interface, admins can organize and toggle through tabs for quick editing as well as exercise control over individual page settings.

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Easy Updating of Website Features

With the ability to manage content site-wide, CorknCleaver.com’s CMS tool keeps the site updated by giving admins the ability to alter business related content to:

  • Events and Reservations – Starting from the navigation bar, visitors are led to the Special Events and Reservations pages. Customers looking to book reservations and events with Cork’ N Cleaver can access these pages while admins update and edit page content for occasions such as Mother’s Day, Thanksgiving, or birthdays.

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  • Price Changes – Changing the price on menu items in response to fluctuations is quick with the CMS system.

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  • Location – The Location page doubles as the Contact Page and features a simple form. Customers and inquirers can fill out the form to send questions and concerns directly to the Cork’ N Cleaver. Therefore avoiding the hassle of email. Google maps are conveniently embedded into the page. You can enter an address, and map the way to the restaurant from any location.

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  • eCommerce – The eCommerce capabilities of the site are simplified with the CMS system. Once you have selected your gift card, your choice immediately shows up in the cart. Hence you can check out or review the items you have chosen. Admins can easily add items and goods to the eCommerce area.

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Thinking about a website upgrade?  Now’s the time to make your site mobile friendly and to add more website tools. Allow customers to do more on your site and streamline your processes.  Contact us today to discuss your needs!

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simple marketing tips for small and medium size businesses

Simple Marketing Tips For Small And Medium Scale Entrepreneurs

simple marketing tips for small and medium size businessesGone are the days when only big players ruled the industry; today small and medium scale enterprises have been giving some pretty serious competition to all the top brands. And all high tech marketing tools and promotional platforms have only made it easier for local businesses to venture out into the global market. Armed with extensive information and competent technology, local businesses are thriving wonderfully. Here are some simple yet effective marketing solutions for newbies who want to make it big.

Social media marketing platforms

Social media is no longer confined to making friends and chatting, it now offers a pretty lucrative marketing option for online business ventures and websites that want to market their product.

Some of these tools are:

Google+ goes local

It is likely that you already have an account on Google +, all your Google accounts, right from Gmail to Google Play and Google Drive guarantee a place on the Google Plus local platform. Ensure that profile information is accurate, and your page actually has some relevant and engaging content. You can even merge the Google + business page with your local business website thereby implementing more competent and diverse marketing.

Twitter for crisp and concise advertising

With its innovative interface and limited character usage, Twitter is the talk of the town! Post crisp, concise and relevant content. Also take a more indirect and informal approach rather than aggressively marketing your product. Don’t aim at selling your product, rather focus on building contacts. Comment and post on the trending topics as well to engage your followers.

Find friends and potential customers on Facebook

Facebook is a great place to connect with your audience and build a loyal customer base. Make use of the technology and market friendly tools available on Facebook. From offering tempting discounts to posting promotional events, you can do it all here! Although don’t suffocate your audience but engage them.

Instagram, a visual treat to customers

Instagram, a platform that focuses solely on visual content offers some innovative promotional ideas to marketers who want to break free from the conventions of the written word. Infographics are the new trend, the aesthetic appeal, and clear-cut representation of data impacts the audience harder than paragraphs of written content.

Pinterest and Tumblr- the rising stars!

For entrepreneurs who want to present their ideas in a more creative and unconventional way, there are always Pinterest and Tumblr to cater to almost all preferences. A great platform for local businesses Pinterest even offers a diverse range of customisable tools.

Marketing tactics for local entrepreneurs

Local enterprises and small-scale businesses are popping up everywhere! All you need is some capital and an idea, but it doesn’t end there. Most local enterprises do well in the initial stages but gradually dwindle into obscurity. Here are some practical marketing tactics that will boost your online credibility,

SEO improvement

SEO or search engine optimisation is one term every web entrepreneur must be familiar with. And as small-scale businesspeople, it is important to stay on top of things so as to not get lost in the sea of other similar offerings. Because no matter how good your content is,  weak SEO can ruin it all for you! Increase your website’s visibility on the major search engines such as Google, Yahoo, Bing, etc. Google gives special preference to local enterprises, so ensure that you apply all SEO optimisation tactics such as keyword usage, location and infographics.

Reviews are important

Surveys and studies have repeatedly proven how most consumers go through reviews and reports on major review sites before they make a purchase. Listing your website on the major review sites improves your online credibility considerably. Platforms such as Yelp, Amazon, TripAdvisor, Consumer Reports are quite popular. Customer reviews are also a valuable source of feedback for local enterprises to identify their problem areas.

Build partnerships and collaborations

Local businesses have the advantage of limited competition. However building collaborations with your peers might help you get some valuable insights into the market. Also, partnerships help you share your field of expertise with your contemporaries. Everything is interdependent, for instance, a web development company could use the services of an auditing firm and vice versa. And the recommendations from the competitors can brighten your prospects in the market tenfold!

Actively participate in the local events

Getting involved in local events in and around your community is a smart way to improve your market standing. Sponsor local events, donate or fund charities and social causes to build a good reputation. Post pictures and information about these events on your website and other social media accounts to build a strong impression.

Local Content Marketing strategies that guarantee success

Content is the foundation of your website; you cannot compromise on quality. However there are some things you should consider before you implement these conquest strategies, Let us look at some of the most effective and reliable content marketing strategies designed for your local business,

Target specific market groups

There was a time when local and small scale firms were suffocated with limited market reach. Thanks to virtual platforms local entrepreneurs can now reach out to the global audience as well. Start slow, target a limited consumer group before you venture out to more markets. Identify your audience and take effective marketing steps to target them. Check out the tools used for this purpose

Facebook insights

Facebook is a good place to start; you can set the location and specify the preferences for finding the ideal customers who’d like and might buy your product. You can even share interests on Facebook and check out what your potential customers like. Such valuable insights and statistical information from Facebook come in very handy in identifying your audience.

Neilson Prizm

With this tool, you can conduct extensive local area searches and surveys to know exactly what appeals to your customers. Neilson Prizm is a free and practical platform where entrepreneurs can use the zip code lookup feature to identify the set consumer groups and customer types. You can access their income level, preferences, location, buying traits on Neilson Prizm.

Google Keyword Planner Tool

Searching customers through keyword usage is another smart way of identifying your desired market. The Google keyword tool helps you analyse the most used keywords in a specific area. Matching the insights from Facebook with the results accumulated from the keyword tools can give you some great market prospects.

Track and analyse the content you post

Content management and analysis are perhaps even more important than marketing. Establish certain ground rules and strategies on which your local business shall be built. Then analyse the content posted across the different social media platforms to see if it matches your set goals. Check out these tools that’ll help you track your page’s progress

BuzzSumo

With BuzzSumo you can identify the specific areas receive special marketing campaigns. This prevents a lopsided development and balances the reach of your business equally to all regions; you even get to know the loopholes in your marketing policies. Other than that BuzzSumo also offers access to your peers and what they’re doing.

urlProfiler

This tool is great for local businesses that want to associate with the big players in the market. urlProfiler helps you get the top URL links and domain names online. It collects and monitors all your pages, from the word count to page reach you can manage it all.

The bottom line:

With such lucrative market conditions and top notch tools, small-scale businesses now have profitable opportunities that weren’t available to them before.

E-Commerce Website Launch for Down Direct

E-Commerce Website Launch for Down Direct

E-Commerce Website Launch for Down Direct

Have you ever stayed at a hotel and wished you could take the pillow or comforter home? That’s what Down Direct e-commerce website brings to you. You can order pillows, sheets, and other bedding items found in hotels across America through the Down Direct® website.

Who is Down Direct

E-Commerce Website Launch for Down Direct

Down Direct® designs and manufactures beautiful down bedding products in our own factory. All of Down Direct’s products are made  in the USA. When you buy factory-DIRECT, you support United States manufacturing which keeps jobs on this side of the world!

Down Direct’s products include luxurious comforters, sleeping pillows, decorative pillow forms and what they call “everything else“.  Everything else is an ever-changing selection of products that Down Direct manufactures & imports.

See “What’s Best for Me” for guidance in selecting products that fit your preferences and sleep position. In the “Product Care” guide, you’ll find tips on how to best care for your new products.

Key Features

  • Product Management


    E-Commerce Website Launch for Down DirectWhen Down Direct came to Digital Hill, they needed an easy to use Product Manager. We provided them with our state of the art product management system. You don’t need to know coding to add, edit, or remove any product. Any Down Direct employee with access rights can log in from any computer with a web browser and internet connection and make changes to the e-commerce website and products.

  • Easy To Use Shopping Area


    E-Commerce Website Launch for Down DirectWhen you’re shopping online, an easy to use shopping cart is a large factor when deciding to make a purchase. The design of the Shopping Area is aimed to engage potential clients with a beautiful set of images of the product(s) and an accurate description, which helps the customer make their decision to buy products.

  • Easy Checkout Process


    E-Commerce Website Launch for Down DirectThe checkout process is streamlined and simplified to make the buying experience enjoyable and easy. The last thing you want potential customers to experience a convoluted and inconvenient buying process, making it less likely to return or recommend your product to others. The design and programming of the checkout system are intended to make buying a product(s) from your company an experience that makes customers eager to return and recommend your e-commerce website to others.

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If you or a business you know needs a high-end professional e-commerce website, please contact Digital Hill and request a free quote!  We don’t just serve the Goshen, South Bend, and Michiana area with web design, we serve the world and make the web work for you!