Category Archives: Social Media

Social Media for Business Workshop Events

For Lancaster County, PA and surrounding area businesses!

Join Mike Gingerich for a powerfully, practical 90 minutes on Social Media for Business marketing at the Candy Factory Co-Working offices in downtown Lancaster.

Multiple events, dates, and times.  See current list below!

EVENT 1: Social Media For Business: Key Tactics & Latest Updates

WHERE:  342 N. Queen St., Warehouse D Lancaster, PA 17603  (3rd Floor Boardroom)
COST:      $20
Parking: No on-site parking.  Use street parking or N. Queen St. Garage

Social Media for Business:
Key Tactics & Latest Updates

Facebook Pages, Twitter, Instagram and more have become a regular marketing tool for businesses and organizations to interact with customers, clients and more.  Join me at the Candy Factory in Lancaster City to learn how to go deeper and get better results with your Social Media marketing.

I will discuss a variety of items including:

  • Growing leads with Facebook Ads
  • Getting in front of more Facebook fans
  • Driving traffic back to your website
  • How, when, and what to post socially
  • Creating a strategic online plan with social media, your website, and more
  • Discover the value of a “KLT” strategy

This is an ideal workshop for marketing managers, small business owners, social media managers, retailers and product or service businesses who want a foundation on what works and what’s the latest success tips.

The workshop, presented by, Mike Gingerich, will help entrepreneurs, small businesses and marketing teams from larger businesses understand how they can use the latest tools and updates in social media as part of their overall integrated marketing plan to increase their website traffic, reach new customers, and nurture new leads to become clients.

This is a entry to intermediate level workshop that assumes you have social media accounts setup and are trying to use them for business marketing.

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EVENT 2: Advanced Facebook & Instagram Marketing Strategies

WHERE:  342 N. Queen St., Warehouse D Lancaster, PA 17603  (3rd Floor Boardroom)
COST:      $20
Parking: No on-site parking.  Use street parking or N. Queen St. Garage

Advanced Facebook & Instagram Marketing Strategies
Key Tactics & Ideas to Follow

Facebook has been changing and Instagram is growing.  What worked with Facebook Marketing last year will not perform well now.  Discover the keys and tactics to get seen by more of your relevant audience.  As well, Instagram has transformed into a business marketing tool.  Leave with Instagram insights, examples to follow, and key tactical tips

  • How and when to use different Post Types on Facebook
  • When to use the Boost Post ad feature
  • How to setup a Business Profile in Instagram
  • Tools to plan Instagram posts
  • How to use Stories to build rapport with your audience
  • How to grow Instagram fans that matter 
  • Using a 5-3-1 strategy for targeted offers

LIMITED ACCESS / PERSONALIZED COACHING:
Each Workshop will be limited to a maximum of 8. It will be a boardroom table setting so we can dig in and discuss practical applications for the businesses of those attending.

To register and join at the Candy Factory for any of these small group marketing workshops, please complete the form below….

About Mike:

Get practical knowledge and tips you can implement anytime!

001-mike-gingerich-maincut-out-354-square

Mike is President of Digital Hill Multimedia, a web development & marketing agency, co-founder of TabSite.com, a leading Facebook Page app service for contests, and Waftio, a website lead capture tool.

He is a noted Facebook Marketing speaker, as well as author of the book, Game Plan for Social Media Lead Generation.

Mike’s passion is to see businesses and people grow into their highest potential.

5 Ways Boat Dealers Can Use Instagram to Sell More Boats-315

5 Ways Boat Dealers Can Use Instagram to Sell More Boats

5 Ways Boat Dealers Can Use Instagram to Sell More Boats-315Every business embraces marketing to boost their sales and create a brand. With the advent of technology, social media has become one of the best marketing tools for businesses who want to increase their customer base. Instagram is one of the most effective social media sites for marketing products.  Instagram is a photo sharing site. It is easy to use. Just upload a picture from your camera to your account.

The more followers you have the more effective Instagram is for marketing. People like getting information about special events like boat shows or new boat models. Sharing the photos of the new models at the events can help inspire boat fanatics.

A boat dealer should create an Instagram page. Your Instagram profile should be light, informative and catchy. Consider including a #hashtag of your product in your bio to create traffic. To improve sales follow these tips when using Instagram to market their business.

1. Upload professional photos and use Hashtags

A picture is worth a thousand words. Use this power to hook the customer. Consider taking artistic pictures that appeal to your customers. Select the best pictures in your camera; arrange them in order before uploading them. Then use a great description and 4-5 hashtags about boating. Hashtags help expand your reach to people looking at various hashtags.

2. Consistent sharing of your Boats

It’s possible that not everyone will see your posts every time you share them on Instagram. It is important to consider when your audience is on Instagram. Share different posts of the same boat several times on Instagram to reach as many people possible. Try times of day when your audience is most likely to be using the service such as evenings or noon as well.

3. Share Videos

This feature is important for you as an Instagram user! People are watching videos. Instagram lets you create short stop-gap 60-second videos. Take advantage of this and do a quick walkthrough or quick feature highlight on a boat. You can start and stop during your 60 seconds to easily create unique segments. Videos are performing well and when tied to your Facebook Page you can also share them to your Page.

4. Include the location of your business on your Instagram site

Include the location of your business on your Instagram page. You’ll attract local customers who might not have known about your business. Your boat store should have a hashtag on Instagram encouraging your customers to check in. And most importantly, when you share photos, videos, or Stories, use the “location” feature to identify your location. This is discoverable and lets others in that location see your content.

5. Show what happens behind the scenes

This is also an interesting technique you can use to increase the demand for your products on Instagram. You may consider producing short videos of your products being manufactured or show how to use them. Customers will be interested in your product. Request that your customers tag and share the photos of your products on their Instagram handles; this will help increase your customer base.

These are a few tips to use Instagram for your business and sell more boats. It has a powerful user-base and is now strong in the 30-40-year-old segment and it can be used to get in front of potential boat buyers and to build trust and awareness about your boats.

Social Media for Business Workshop October 31

For Lancaster County, PA and surrounding area business persons!

Join Mike for a morning of Social Media for Business marketing learning at the Candy Factory Co-Working offices in downtown Lancaster.

WHERE:  342 N. Queen St., Warehouse D Lancaster, PA 17603  (6th Floor Venue Hall)
COST:      $15
Parking: No on-site parking.  Use street parking or N. Queen St. Garage

Social Media for Business Training Event:
Taking Your Social Media Marketing to the Next Level

Facebook Pages, Twitter, Instagram and more have become a regular marketing tool for businesses and organizations to interact with customers, clients and more.  Join me at the Candy Factory in Lancaster City to learn how to go deeper and get better results with your Social Media marketing.

I will discuss a variety of items including:

  • Growing leads with Facebook
  • Maximizing Facebook & Instagram posts with targeting
  • Getting in front of more fans with video
  • Generating more qualified leads for $1 per day
  • Driving traffic back to your website
  • How, when, and what to post
  • Creating a strategic online plan with social media, your website, and more

This is an ideal workshop for marketing managers, small business owners, social media managers, retailers and product or service businesses.

Social Media is different than traditional marketing.  Learn about the methods for Attraction, Engagement, Lead Capture, Conversion, and more.

The workshop, presented by, Mike Gingerich, will help entrepreneurs, small businesses and marketing teams from larger businesses understand how they can use the latest tools and updates in social media as part of their overall integrated marketing plan to increase their website traffic, reach new customers, and nurture new leads to become clients.

This is a entry to intermediate level workshop that assumes you have social media accounts setup and are trying to use them for business marketing.

Cost is $15 per person.

To register and join at the Candy Factory for this marketing event, please complete the form below….

About Mike:

Get practical knowledge and tips you can implement anytime!

001-mike-gingerich-maincut-out-354-square

Mike is President of Digital Hill Multimedia, a web development & marketing agency, co-founder of TabSite.com, a leading Facebook Page app service for contests, and Waftio, a website lead capture tool.

He is a noted Facebook Marketing speaker, as well as author of the book, Game Plan for Social Media Lead Generation.

Mike’s passion is to see businesses and people grow into their highest potential.

Tea and Social Media for Business October 17

For Lancaster County, PA and surrounding area business persons!

Join us for a evening of tea and business marketing learning at, the Tea and Social Media for Business event at the Spice and Tea Exchange in downtown Lancaster.

WHERE:  20 W. Orange St. Lancaster, PA 17603
COST:      $10
WAYS TO REGISTER: Call 717-394-4328, In-Store, or Online

Social Media for Business Training Event:
Taking Your Social Media Marketing to the Next Level

Facebook Pages, Twitter, Instagram and more have become a regular marketing tool for businesses and organizations to interact with customers, clients and more.  Join me at the Tea and Spice Exchange in Lancaster City to learn how to go deeper and get better results with your Social Media marketing.

I will discuss a variety of items including:

  • Growing leads with Facebook
  • Maximizing Facebook & Instagram posts with targeting
  • Getting in front of more fans with video
  • Generating more qualified leads for $1 per day
  • Driving traffic back to your website
  • How, when, and what to post
  • Why regular, engaging visual posts are critical

This is an ideal workshop for marketing managers, small business owners, social media managers, retailers and product or service businesses.

Cost is $10 per person.

To register and join us at the Tea and Spice Exchange for this marketing event, call, register in-store ahead of time or complete form below….

 

Why It’s Important to Caption Your YouTube and Facebook Videos-315

Why It’s Important to Caption Your YouTube and Facebook Videos

Why It’s Important to Caption Your YouTube and Facebook Videos-315Online marketers have been reaping the rewards from using video in their content marketing. Hopefully, you’ve found success using video too.

Now, we take a careful look at Video Captioning.

Before you veto this on the grounds that it will take too much time, understand the immense value you’d be leaving on the table.

Three “no-brainer” reasons your videos need captions:

  1. Up to 85% of viewers on Facebook watch your video content with the sound off! Apparently, silent films are trendy again. No, the real reason is that most of us watch Facebook videos in places where we probably shouldn’t be. Captioning your video content gets your message in front of this “secretive” Facebook viewing audience.
  2. Views generate views. This is a “duh” statement built off the first reason, but the point needs explanation. If 85% of your potential viewers keep scrolling, your video is going to rank lower, even if Facebook or YouTube aren’t specifically incentivizing captions in their algorithms. It’s practically common sense.
  3. Caption files help search engines query your video content. While the specifics of every search engine’s algorithms are trade secret, we can safely assume they’re querying video caption files. These files allow search engines access to the keywords within your video content without having to decipher the attached audio files. Search engines love efficiency and helping them in this way will pay you back in ranking over time.

Thankfully, there are some shortcuts available.

Many video hosting platforms including Facebook and YouTube have implemented auto-captioning functions within their platform. These tools will likely improve over time and may never be perfect, but they’ll beat doing nothing.

“Transcribe and Auto-Sync” is a YouTube specific tool.

At the time of writing, this feature is offered for free in everybody’s YouTube Creator Studio. Should this change and become a paid feature, there are many transcription services geared at servicing this very need.

Rev.com is a trusted name in transcription.

For $1 / min of transcribed or captioned video content, Rev aims to be your one-stop-shop should you decide upon outsourcing your captioning efforts.

Their website boasts their affiliation with some pretty big clients, ranging from Uber to Comcast. Whether you choose Rev or a competitor, the ROI on captioning should outweigh the cost implementing it.

“Silence is golden”

It’s not all about sneaking around and watching when you shouldn’t be. Video captioning is beginning to make its stamp as a “must-do” aspect of most brands’ online content marketing efforts.

You’re reaching the “library, no-headphones, late-night, airplane” audience who just can’t turn the sound on no-matter how visually-engaging your video is. Don’t forget that Facebook is showing your video without sound, by default, and that’s not likely to change.

Make your video more accessible to your audience and expect engagement to improve.

5 YouTube Metrics You Need to Track-315

5 YouTube Metrics You Need to Track

5 YouTube Metrics You Need to Track-315YouTube is no longer an untamed wild, full of viewers scrambling for media content. Now, viewers know what they want and make harsh decisions about which channels get their precious time.

That’s why everyone from aspiring celebrities to businesses looking to snag a few extra customers should use data analytics to assess the success of your social media campaigns. These are the 5 metrics that should be carefully watched over time.

Watch Time

Watch time is the sum of time viewers have actually spent with the video playing in their browser, not loading or waiting. YouTube places a lot of weight on watch time in its search algorithms to encourage creators to make content that keeps users watching their screens. Since more watch time also means more ads are displayed, watch time tends to scale to profitability.

Search Rankings

Exposure can make or break a YouTube channel’s popularity. Working to get your videos to the top of the searches for keywords relevant to your business is the end goal. Getting there is a complex process, but everyone can start at determining the keywords to track using search ranking metrics.

Views

The number of views and the way they fluctuate are a great way to determine what your overall exposure looks like. It works best when used alongside other metrics. Compare the number of views to the amount of watch time to determine how long each viewer spends on your videos. A higher view count is always better, but it’s also important to make the most of those views.

Subscriptions

Viewers who subscribe to a channel have the latest videos pushed in their notifications, making them more likely to return to build your view counts and total watch time. For channels with videos intended to be watched repeatedly, like music or children’s entertainment, each subscriber may represent a steady trickle of watch time on new videos which feeds back to older videos.

Viewer Engagement

Evoking a response from a viewer is a good way to get them to keep coming back. The most powerful viewer engagement data point is the ratio of likes to dislikes compared to the number of views. For example, a video with 5 likes and 24 dislikes may have it rough, but the implication changes if the video has had 40 views or 40,000 views. The first indicates a strong dislike, while the latter shows that viewers don’t feel very strongly about the video.

The comments section may also be used as a tool for gauging viewer interest. The content itself is important, but it’s hard to convert it into data points. The more tangible data point is the percentage of viewers that took the time to comment on the video.

The Measured Approach to Success

While these 5 metrics are absolutely vital to track. There are a number of others that help to create a clearer picture of your YouTube channel’s performance. The important thing is that you begin analyzing all the data your channel generates, so you compete in the modern world of creative media. Learn more about each metric and watch them change over time. They’ll let you know when you’re on the path to a successful channel.

Need guidance with your social media marketing strategy? Contact us today!

Online Social Media for Business Workshop

Practical and informative online workshop to help businesses take advantage of the power of social media as a way to market their business.

• Want to use Social Media strategically in your business?
• Trying to determine what social networks to be on?
• Having trouble keeping up with the latest social media marketing updates and best practices?

All this will be covered and a strategic plan overview for how social media
can be used by your business to grow leads and sales will be outlined to attendees!

Social Media is different than traditional marketing.  Learn about the methods for Attraction, Engagement, Lead Capture, Conversion, and more.

The workshop, presented by, Mike Gingerich, and available live online or by replay after will help entrepreneurs, small businesses and marketing teams from larger businesses understand how they can use the latest tools and updates in social media as part of their overall integrated marketing plan to increase their website traffic, reach new customers, and nurture new leads to become clients.  This is a entry to intermediate level workshop.

Businesses will have the following questions answered:

  • What social networks should our business focus on?
  • How can we not just spend time, but gain real leads via social media?
  • What trends for 2017 in social media do we need to be aware of?
  • How do we use Facebook Live Video, Instagram Stories, & Facebook Ads?
  • How does social media fit into our overall marketing plan?
  • How do I capture leads from social media?

A question and answer time will be included after the initial 60 minute presentation for an additional 15 minutes to answer further specific questions.  Each participant will leave with actionable steps to help guide them in next steps they can take to improve their use of social media for their business.

WORKSHOP DETAILS:

Date: Thursday, May 25, 2017 – 12:30-1:30 pm Eastern Time

WHERE: Online

Cost: $10.  (special price discount for current Digital Hill clients!  Contact us.)

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Get practical knowledge and tips you can implement anytime!

001-mike-gingerich-maincut-out-354-squareAbout Mike:

Mike offers no-nonsense,  straight talk on growing leads and leverage with social media and digital marketing to help small and medium-sized businesses elevate their game and win online.

Mike is President of Digital Hill Multimedia, a web development & marketing agency, co-founder of TabSite.com, a leading Facebook Page app service for contests, and Waftio, a website lead capture tool.  He is a noted Facebook Marketing speaker, as well as author of the book, Game Plan for Social Media Lead Generation.  Mike’s passion is to see businesses and people grow into their highest potential.

Mike has the unique ability to dive deep quickly, understanding businesses, social networks and trends, while delivering energetic and practical ideas marketers can understand. Mike has 10+ years experience in Internet Marketing, a Master’s in Organizational Development and Leadership, and a proven track record of providing innovative digital and social strategy consulting for businesses.

Facebook Marketing Strategies that have Proven to be Successful-315

Facebook Marketing Strategies that have Proven to be Successful

Facebook Marketing Strategies that have Proven to be Successful-315Marketing and Facebook have become bosom buddies. Facebook sits at the top of social media platforms and key marketing opportunities. By using Facebook, you can ramp up conversions, traffic, sales, and social media following all while growing your brand’s influence. To capitalize on this giant’s marketing power, you need to use effective strategies.

Proven Strategies for Facebook Marketing

Why waste time (and money) wondering what does and doesn’t work when you can go with tried, tested and reliable strategies?

Use Your “Free” Ad-Spaces

Your brand’s presence needs to be felt throughout your page. Before you create that first ad, look for these free advertising spaces – your profile pic and your cover page. Your logo could suffice for your profile pic. For the cover page, make sure you have engaging copy for your business description and feel free to get creative. Take advantage of the flexibility of a cover page and change it up for:

  • Holidays
  • Promotions
  • Special Events
  • Milestones

Invest in Facebook Ads

As we all know, not everything in life is free. When doling out money for ads, however, think of Facebook ads as the next best thing to free – an investment. Facebook ads are a cost-effective way to drive conversions. Determine what you want to build (likes, engagement, app installs, offer claims) and use Facebook’s many targeting options to nail down your target audience.

The best Facebook ads are timely, eye-catching, creative, well-crafted and engaging. Take a look at two ads featured in Adespresso’s list of inspiring Facebook ads. Each ad serves as a great example of a high-quality, engaging Facebook ad.

Facebook Marketing Strategies that have Proven to be Successful-snickers

The Snicker’s ad is witty, positive, timely and makes use of the season to sell their famed products.

Facebook Marketing Strategies that have Proven to be Successful-Fiverr-ad

Fiverr’s ad employs color psychology to elicit positive emotions towards the brand while drawing in the audience.

Engage Your Community

Building a relationship with your customers goes a long way in fostering repeat customers and customer loyalty. Show your fans that you care about their opinions and thoughts.
Create a dialog by asking followers relevant questions. Use the @ feature to tag specific fans in conversations.

Reply to comments and questions as quickly as possible to get the conversation going. Don’t forget to ask customers to like and share your content.

Engage With Other Pages

Facebook lets you discover your followers like and dislikes. Track those likes back to groups and pages your followers frequent and leave a comment.

Set Up a Facebook Group

Create a group for your fans. Open groups are often the best at building traction for your brand. With a group, you can increase engagement by encouraging participation. You can also test content in your group before you publish it to your page.

Create Content Schedules

Consistent posts let audiences know when to expect an update. When you post on a regular schedule, you increase engagement.  Facebook allows you to schedule posts in advance.

If you have a well-defined target audience, you can schedule posts for the best time (such as the time zone most of your fans are in) and increase the number of people who see them. Using the Insights provided by Facebook, view the hours your audience is typically online.

With an effective strategy, you can get the most out of your Facebook marketing. By following these proven strategies, Facebook will be your brand’s best tool to grow your reach and build a strong customer base.

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Best Social Media Customer Service Practices-315

Best Social Media Customer Service Practices

Best Social Media Customer Service Practices-315Thanks to technology, it’s now easier than ever to build relationships with your client base—or is it? While new technology has certainly given us more ways to connect with potential customers, it also comes with its own rules and learning curves. Don’t assume that having the hottest gadgets or using the latest apps will automatically put you a step ahead of the competition. You’ll also have to make sure you’re employing the right strategies to use those tools effectively. Otherwise, you might as well still be cold calling from a phone book.

Social media is one of the best examples to illustrate this concept. Practically every established
business out there has Facebook and Twitter pages by now, but look at the numbers and you’ll
see that some brands have much greater success across these platforms than others when it
comes to key factors like customer acquisition, satisfaction, and retention.

Furthermore, there are plenty of other social media platforms out there, each with their own uses. Figuring out how to make the best possible use of each one can be overwhelming—so let’s start slowly. Here are a few simple things you can do to improve your social media customer service practices across the board:

Choose the platforms that work for your business

As we mentioned previously, there are plenty of different social media platforms out there—in
addition to Facebook and Twitter, there’s also LinkedIn, Instagram, Pinterest, and a whole host
of others. Before you drive yourself crazy for the next week setting up accounts for each, do a
bit of research into what platforms are most likely to help you interact with your audience. The answers will vary widely depending on factors like the size of your company, the demographics
you’re trying to reach, and of course, the products or services that you provide.

Best Social Media Customer Service Practices-4

Monitor your engagements

Good customer service is great for growing your brand, and if that’s one of your goals then you need to know how often your brand is being talked about—and by whom. Without this crucial marketing data, you leave yourself no room to develop—there’s no telling how to move forward when you don’t know where you currently stand.

All major brands already do this, and every startup with serious ambitions should. Look for resources that can help you track mentions, likes, and other forms of engagement.

Pay attention to feedback

Communication with your audience isn’t a one-way street, and most social media platforms give your customers ample opportunities to speak back to you about the quality of your products or services. In addition to monitoring the number of times you’re being mentioned, you should also pay close attention to the context—are people talking about you because they’re thrilled with your brand, or are they upset about a major flaw in your business model?

In either case, your customers’ opinions can be extremely useful. Good feedback is an excellent way to find quotes for testimonials, whereas negative feedback might alert you to a correctable error before it sinks your company entirely.

Best Social Media Customer Service Practices-1

Always respond appropriately

Stay clear, composed, and professional no matter what platform you use. As well as, no matter how many people are talking about your brand and what they’re saying about you. The anonymity of the internet makes it very easy to fire off a retort when somebody gets under your skin. However, remember that you’re not anonymous when you’re representing a brand.

The news is full of examples of businesses who have lost customers and damaged their credibility with a short-tempered social media posting, including a Las Vegas pizzeria that threatened one customer for posting a negative Yelp review. Train whoever represents your business on social media to have some basic negotiating skills—it could save you from a scandal down the road.

Social media can be an extraordinarily powerful tool, but it’s a double-edged sword and you need to handle it with care. Wasting your energy on platforms that don’t work for your brand, failing to monitor customer engagements, ignoring feedback, or responding to it inappropriately can all do more harm than good.

Keep our suggestions in mind, though, and you should be able to connect with your customers while avoiding these common mistakes. We look forward to seeing you and your brand on the web!

New LinkedIn Layout

The New LinkedIn Layout

New LinkedIn LayoutWhen it comes to social media platforms, there have been big winners, big losers, and those that just sort of lurk in the background.

With 1 billion+ active users, Facebook is clearly at the head of the pack, while MySpace has virtually vanished, and is definitely in the rear. LinkedIn has, in recent years at least, been somewhere in the middle, with occasional rumors of trouble in digital paradise.

This year, however, LinkedIn seems determined to revamp its image. A big part of that is the new layout and design. Here’s what you need to know.

A Familiar Look and Feel

One of the biggest changes in the LinkedIn platform is actually a move towards copying other platforms. The world’s professional networking platform now looks more like its peers. Conversations, status updates, and similar user-generated content are firmly at the forefront. It feels more familiar, even to newbies, and it seems like a step in the right direction.

Better Metrics

A positive change in the LinkedIn platform is in the metrics, which are improved, and give users more information they can use. Again, this is more in line with what users expect from other platforms.

Simple Messaging

Another move towards twinning with other social media platforms is to make messaging other users simpler. This is a nice change, and again, makes the suited and booted version of the social network a little more user-friendly for everyone.

Streamlined and Familiar

All in all, from the focus on news streams to the layout and the trending topics, the new look LinkedIn looks a lot like Facebook. That’s actually a great thing. While we all know you shouldn’t be sharing snaps of your lunch or the color of your aura on a professional network, it’s nice just to be able to log in and get things done, without having to figure them out.

By following the pack, LinkedIn may well have solved some of their biggest user friendliness problems.

The Next Step?

LinkedIn was built on the concept that people would be willing to pay for premium membership. Their business model has always been centered on this. However, premium membership is not a priority for most average users, so the platform may well be missing their last trick there.

A shift to focus on paid advertising and increased job-related services, while making the rest of the platform free may well be the solution to the company’s rumored financial woes. It will be interesting to see if they copy Facebook’s model here too.

Until then, however, there’s no doubt that this service looks much better, and is much easier to use. Well done LinkedIn!

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