Category Archives: All Blogs

Social Media for Business Workshop Events

For Lancaster County, PA and surrounding area businesses!

Join Mike Gingerich for a powerfully, practical 90 minutes on Social Media for Business marketing at the Candy Factory Co-Working offices in downtown Lancaster.

Multiple events, dates, and times.  See current list below!

EVENT 1: Social Media For Business: Key Tactics & Latest Updates

WHERE:  342 N. Queen St., Warehouse D Lancaster, PA 17603  (3rd Floor Boardroom)
COST:      $20
Parking: No on-site parking.  Use street parking or N. Queen St. Garage

Social Media for Business:
Key Tactics & Latest Updates

Facebook Pages, Twitter, Instagram and more have become a regular marketing tool for businesses and organizations to interact with customers, clients and more.  Join me at the Candy Factory in Lancaster City to learn how to go deeper and get better results with your Social Media marketing.

I will discuss a variety of items including:

  • Growing leads with Facebook Ads
  • Getting in front of more Facebook fans
  • Driving traffic back to your website
  • How, when, and what to post socially
  • Creating a strategic online plan with social media, your website, and more
  • Discover the value of a “KLT” strategy

This is an ideal workshop for marketing managers, small business owners, social media managers, retailers and product or service businesses who want a foundation on what works and what’s the latest success tips.

The workshop, presented by, Mike Gingerich, will help entrepreneurs, small businesses and marketing teams from larger businesses understand how they can use the latest tools and updates in social media as part of their overall integrated marketing plan to increase their website traffic, reach new customers, and nurture new leads to become clients.

This is a entry to intermediate level workshop that assumes you have social media accounts setup and are trying to use them for business marketing.

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EVENT 2: Advanced Facebook & Instagram Marketing Strategies

WHERE:  342 N. Queen St., Warehouse D Lancaster, PA 17603  (3rd Floor Boardroom)
COST:      $20
Parking: No on-site parking.  Use street parking or N. Queen St. Garage

Advanced Facebook & Instagram Marketing Strategies
Key Tactics & Ideas to Follow

Facebook has been changing and Instagram is growing.  What worked with Facebook Marketing last year will not perform well now.  Discover the keys and tactics to get seen by more of your relevant audience.  As well, Instagram has transformed into a business marketing tool.  Leave with Instagram insights, examples to follow, and key tactical tips

  • How and when to use different Post Types on Facebook
  • When to use the Boost Post ad feature
  • How to setup a Business Profile in Instagram
  • Tools to plan Instagram posts
  • How to use Stories to build rapport with your audience
  • How to grow Instagram fans that matter 
  • Using a 5-3-1 strategy for targeted offers

LIMITED ACCESS / PERSONALIZED COACHING:
Each Workshop will be limited to a maximum of 8. It will be a boardroom table setting so we can dig in and discuss practical applications for the businesses of those attending.

To register and join at the Candy Factory for any of these small group marketing workshops, please complete the form below….

About Mike:

Get practical knowledge and tips you can implement anytime!

001-mike-gingerich-maincut-out-354-square

Mike is President of Digital Hill Multimedia, a web development & marketing agency, co-founder of TabSite.com, a leading Facebook Page app service for contests, and Waftio, a website lead capture tool.

He is a noted Facebook Marketing speaker, as well as author of the book, Game Plan for Social Media Lead Generation.

Mike’s passion is to see businesses and people grow into their highest potential.

Why You Should SEO Your Video and How to SEO Videos

Why You Should SEO Video and How to SEO Videos

Why You Should SEO Your Video and How to SEO Videos

Each day millions of hours of Youtube videos are watched. This isn’t atypical for the video medium. Whether it is Twitter or Facebook, video content is the most consumed form of digital content.

If you are a marketer or small business owner, don’t miss the opportunity of video marketing and video SEO can give you over your competition. Video SEO gets your videos noticed.

Without it, your videos won’t get discovered and certainly won’t rank as high as they could have. Learn about the power of video marketing and how to optimize it for maximum effect.

Why Video Content is Effective

Images are processed faster than text. This is even more pronounced with video. With visuals being processed by the brain 60,000 times faster than text, your message gets conveyed to viewers in a way text can’t do.

In the realm of marketing, videos are amazingly effective for advertising and branding. It has been reported that 64% of viewers were likelier to buy a product online after watching a video. Among decision makers and execs, nearly 60% would rather view a video than read text.

With technological improvements, you can take advantage of video marketing. As costs have gone down for video production, it is not too expensive to make quick, simple videos.

5 Ways to Optimize Your Video SEO

You can spend hours crafting a video, only to have it ignored. Improve your SEO with the following:

Transcripts

Audio transcripts and captions give video content more relevance. The more text you connect with your video, the more Google notices and recognizes your content.

Thumbnails

Thumbnails are eye-catching and draw people to your videos. An attention-grabbing thumbnail is colorful, bold, professional, branded and isn’t click-bait.

Use Keyword and Competition Tools

Just like the SEO you would do for a website, video SEO requires keyword research in order to get traffic. If you are uploading to YouTube (and you should), SEO works a little differently. Instead of focusing on search engines like Google, realize that the majority of views will come directly from YouTube. That said, you should gear your SEO strategy towards being YouTube-friendly. Utilize techniques like:

Using YouTube Suggest – Find what people are searching for by typing in a keyword in YouTube’s search field and see what comes up.

Watching Your Competitors – You can use specialized tools to discover the keywords used by the competition. Likewise, you can simply find your competitor’s channel and take a look at the tags they are using.

Using Keyword Research Tools – Like keyword research tools you would use for your blog, a basic YouTube research tool will tell you the search volume, impressions and cost per click for every keyword suggestion.

Keep Up With the Trends

Staying on trend boosts your relevance as well as your competition. To stay trendy while standing apart, add a spin to content.

Optimizing for Mobile

Most people now watch videos on mobile rather than desktop. Therefore, it is critical that your videos are optimized for mobile. While YouTube automatically optimizes videos for mobile, here are a few tips:

  • Keep content short
  • Add mobile-friendly calls-to-action
  • Make sure content is viewable between mobile and desktop screens

With these tips, you can gain more traffic to your videos and your website by making use of video SEO.

Social Media for Business Workshop October 31

For Lancaster County, PA and surrounding area business persons!

Join Mike for a morning of Social Media for Business marketing learning at the Candy Factory Co-Working offices in downtown Lancaster.

WHERE:  342 N. Queen St., Warehouse D Lancaster, PA 17603  (6th Floor Venue Hall)
COST:      $15
Parking: No on-site parking.  Use street parking or N. Queen St. Garage

Social Media for Business Training Event:
Taking Your Social Media Marketing to the Next Level

Facebook Pages, Twitter, Instagram and more have become a regular marketing tool for businesses and organizations to interact with customers, clients and more.  Join me at the Candy Factory in Lancaster City to learn how to go deeper and get better results with your Social Media marketing.

I will discuss a variety of items including:

  • Growing leads with Facebook
  • Maximizing Facebook & Instagram posts with targeting
  • Getting in front of more fans with video
  • Generating more qualified leads for $1 per day
  • Driving traffic back to your website
  • How, when, and what to post
  • Creating a strategic online plan with social media, your website, and more

This is an ideal workshop for marketing managers, small business owners, social media managers, retailers and product or service businesses.

Social Media is different than traditional marketing.  Learn about the methods for Attraction, Engagement, Lead Capture, Conversion, and more.

The workshop, presented by, Mike Gingerich, will help entrepreneurs, small businesses and marketing teams from larger businesses understand how they can use the latest tools and updates in social media as part of their overall integrated marketing plan to increase their website traffic, reach new customers, and nurture new leads to become clients.

This is a entry to intermediate level workshop that assumes you have social media accounts setup and are trying to use them for business marketing.

Cost is $15 per person.

To register and join at the Candy Factory for this marketing event, please complete the form below….

About Mike:

Get practical knowledge and tips you can implement anytime!

001-mike-gingerich-maincut-out-354-square

Mike is President of Digital Hill Multimedia, a web development & marketing agency, co-founder of TabSite.com, a leading Facebook Page app service for contests, and Waftio, a website lead capture tool.

He is a noted Facebook Marketing speaker, as well as author of the book, Game Plan for Social Media Lead Generation.

Mike’s passion is to see businesses and people grow into their highest potential.

Speciality Website- Region 8 Education Service Center 600

Speciality Website: Region 8 Education Service Center

Speciality Website- Region 8 Education Service Center 600

Region 8 Education Service Center connects educational resources to school districts across Northeast Indiana. With a newly designed website, Region 8 has expanded its ability to provide access to professional development, cooperative purchasing, and employee services.

Region 8’s New Website

The new website has been designed so resources are easy to find and the overall look is attractive and cohesive. The drop-down menus on the navigation bar allow site visitors to find content easily.

When images in the sliding gallery are hovered over with the cursor, the pictures and links are animated and highlighted. Each link in the gallery is accompanied by a relevant image.

Outside of the surface features, the website is well organized. Starting at the home page, the site is segmented into links to groups of resources that pertain to a particular audience or concern. Currently, there are five main sections:

Professional Development

Educators looking to improve or build on skills can access the Professional Development section for a wide selection of courses and workshops as well as a personalized development plan.

Educational Resources

School districts seeking to expand the learning opportunities in their classrooms can get lesson plans and training kits.

Substitute Services

Scheduling absences or picking up substitute work is easy with specialized phone and website support.

Employee Consortium

Prospects looking for work at Region 8’s schools and districts can search job openings and apply.

Cooperative Purchasing

For schools looking to get resources and supplies into the classroom at lower costs, Region 8 helps them take advantage of district-wide negotiations and savings. These have been sorted into an accessible catalog.

Other New Features

  • News – With the Upcoming Events widget, visitors can glimpse the events (workshops, updates, and cancellations) coming for Region 8.
  • Calendar – A calendar has been integrated into the site. Visitors can get a monthly, weekly, or daily view of past, current, or future events. The calendar’s events are also color coded with a legend for easy identification.
  • Responsive Gallery – The galleries on the homepage are user-friendly and draw attention to important links of the website. They are also an excellent representation of the site’s responsive capability. The swipe-able galleries are accessible with the click of a mouse or the swipe of a finger across a mobile screen.
  • Newsletter – Those wanting to stay updated on Region 8 news and events are invited to subscribe to a newsletter located at the bottom of the homepage.
  • Social Media Integration – Region 8’s Facebook profile is linked to so that site visitors can jump from the site directly to their Facebook and follow them.

Designed by Digital Hill, Region 8’s new website has been designed to provide ease of use for teachers, admins, substitutes, and anyone else looking for information on Region 8 school resources. Efficient and organized, the website helps Region 8 fulfill their mission of connecting resources with the schools that need them.

Tea and Social Media for Business October 17

For Lancaster County, PA and surrounding area business persons!

Join us for a evening of tea and business marketing learning at, the Tea and Social Media for Business event at the Spice and Tea Exchange in downtown Lancaster.

WHERE:  20 W. Orange St. Lancaster, PA 17603
COST:      $10
WAYS TO REGISTER: Call 717-394-4328, In-Store, or Online

Social Media for Business Training Event:
Taking Your Social Media Marketing to the Next Level

Facebook Pages, Twitter, Instagram and more have become a regular marketing tool for businesses and organizations to interact with customers, clients and more.  Join me at the Tea and Spice Exchange in Lancaster City to learn how to go deeper and get better results with your Social Media marketing.

I will discuss a variety of items including:

  • Growing leads with Facebook
  • Maximizing Facebook & Instagram posts with targeting
  • Getting in front of more fans with video
  • Generating more qualified leads for $1 per day
  • Driving traffic back to your website
  • How, when, and what to post
  • Why regular, engaging visual posts are critical

This is an ideal workshop for marketing managers, small business owners, social media managers, retailers and product or service businesses.

Cost is $10 per person.

To register and join us at the Tea and Spice Exchange for this marketing event, call, register in-store ahead of time or complete form below….

 

Online Social Media for Business Workshop

Practical and informative online workshop to help businesses take advantage of the power of social media as a way to market their business.

• Want to use Social Media strategically in your business?
• Trying to determine what social networks to be on?
• Having trouble keeping up with the latest social media marketing updates and best practices?

All this will be covered and a strategic plan overview for how social media
can be used by your business to grow leads and sales will be outlined to attendees!

Social Media is different than traditional marketing.  Learn about the methods for Attraction, Engagement, Lead Capture, Conversion, and more.

The workshop, presented by, Mike Gingerich, and available live online or by replay after will help entrepreneurs, small businesses and marketing teams from larger businesses understand how they can use the latest tools and updates in social media as part of their overall integrated marketing plan to increase their website traffic, reach new customers, and nurture new leads to become clients.  This is a entry to intermediate level workshop.

Businesses will have the following questions answered:

  • What social networks should our business focus on?
  • How can we not just spend time, but gain real leads via social media?
  • What trends for 2017 in social media do we need to be aware of?
  • How do we use Facebook Live Video, Instagram Stories, & Facebook Ads?
  • How does social media fit into our overall marketing plan?
  • How do I capture leads from social media?

A question and answer time will be included after the initial 60 minute presentation for an additional 15 minutes to answer further specific questions.  Each participant will leave with actionable steps to help guide them in next steps they can take to improve their use of social media for their business.

WORKSHOP DETAILS:

Date: Thursday, May 25, 2017 – 12:30-1:30 pm Eastern Time

WHERE: Online

Cost: $10.  (special price discount for current Digital Hill clients!  Contact us.)

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Get practical knowledge and tips you can implement anytime!

001-mike-gingerich-maincut-out-354-squareAbout Mike:

Mike offers no-nonsense,  straight talk on growing leads and leverage with social media and digital marketing to help small and medium-sized businesses elevate their game and win online.

Mike is President of Digital Hill Multimedia, a web development & marketing agency, co-founder of TabSite.com, a leading Facebook Page app service for contests, and Waftio, a website lead capture tool.  He is a noted Facebook Marketing speaker, as well as author of the book, Game Plan for Social Media Lead Generation.  Mike’s passion is to see businesses and people grow into their highest potential.

Mike has the unique ability to dive deep quickly, understanding businesses, social networks and trends, while delivering energetic and practical ideas marketers can understand. Mike has 10+ years experience in Internet Marketing, a Master’s in Organizational Development and Leadership, and a proven track record of providing innovative digital and social strategy consulting for businesses.

Affordable Small Business Website - ApplianceTech-inc.com-315

Affordable Small Business Website – ApplianceTech-Inc

Affordable Small Business Website - ApplianceTech-inc.com-315
In the modern world, virtually all businesses need an online web presence. When searching for information regarding a company or product, the first place many people will look is via a Google Search. Websites, however, can seem like a big hurdle, especially for a small business.

Designed by Digital Hill, Appliance Tech Inc.’s new one-page website is simple, affordable, professional and manageable.  It takes helps you overcome the website hurdle with a website that meets all your small business needs.

Small Business Website Features

  • SEO tools – SEO is a determining factor on where a site ranks in Google. SEO also affects the amount of site traffic. The SEO tools (accessible through the CMS system) allows content creators and admins on the site to customize site metadata, domain names, keywords, H tags, and page titles according to the best SEO practices.
  • Responsive design – As a mobile responsive site, ApplianceTech-Inc.com offers a great user experience on any device, mobile or desktop.
  • Simple CMS System – There is no need to know how to code with this back-end system. Digital Hill’s CMS system puts control of practically the entire site into the hands of the page’s admins. Editing of the image gallery and contact form are easily performed. If the business wishes to add an about page, for example, it can be accomplished in a matter of minutes with site-appropriate templates.
  • Contact Form –  Visitors can get more information, purchase services, or leave a comment, can use the contact form.

A Good Example of Starter Site

The website design is simple and straightforward, providing visitors with an attractive and easy-to-navigate layout. The image gallery takes up much of the page and is effective in showing potential clients technicians in action. Thus serving as a preview of the services provided while immediately providing a link to a contact number. The footer and navigation bar give the site more branding power with the logo, social media profiles, phone number and to-the-point copy present.

ApplianceTech-Inc.com is a good example of a starter site. Featuring ease-of-use for both the customer and the business managing it. Digital Hill’s CMS system provides the tools to expand a site as needed. The one-page site serves as Appliance Tech Inc.’s portal to a much wider audience and customer base. Small businesses looking to get on the internet quickly and cost-effectively can look to Appliance Tech Inc’s example. This website offers all a small business needs in an online presence without the high costs.

Fort Wayne Social Media for Business Workshop

Practical, tactical, and empowering workshop to help businesses take advantage of the power of social media as a way to market their business.

• Want to use Social Media strategically in your business?
• Trying to determine what social networks to be on?
• Having trouble keeping up with the latest social media marketing updates and best practices?

All this will be covered and a strategic plan overview for how social media
can be used by your business to grow leads and sales will be outlined to attendees!

Social Media is different than traditional marketing.  Learn about the methods for Attraction, Engagement, Lead Capture, Conversion, and more.

The workshop, presented by, Mike Gingerich, and hosted at the Greater Fort Wayne Inc. offices will help entrepreneurs, small businesses and marketing teams from larger businesses understand how they can use the latest tools and updates in social media as part of their overall integrated marketing plan to increase their website traffic, reach new customers, and nurture new leads to become clients.

Businesses will have the following questions answered:

  • What social networks should our business focus on?
  • How can we not just spend time, but gain real leads via social media?
  • What trends for 2017 in social media do we need to be aware of?
  • How do we use Facebook Live Video, Instagram Stories, & Facebook Ads?
  • How does social media fit into our overall marketing plan?
  • How do I capture leads from social media?

A question and answer time will be included for the final 15-20 minutes to answer your specific questions.  Each participant will leave with actionable steps to help guide them in next steps they can take to improve their use of social media for their business.

WORKSHOP DETAILS:

Date: Thursday, Feb. 2, 8:30 – 10:00 a.m SOLD OUT

Date: Thursday, March 16, 8:30 – 10:00 a.m.

WHERE: Greater Fort Wayne Inc. Chamber, 200 E. Main St, Suite 800 Fort Wayne 46802
In the Doermer Central Room. The receptionist can direct you.  NOTE: Use the public parking garages nearby. Parking onsite not validated.

Cost: $25; discount for 2 or 3 attendees from the same business.

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Get practical knowledge and tips you can implement anytime!

001-mike-gingerich-maincut-out-354-squareAbout Mike:

Mike offers no-nonsense,  straight talk on growing leads and leverage with social media and digital marketing to help small and medium-sized businesses elevate their game and win online.

Mike is President of Digital Hill Multimedia, having started in business development and website sales, and then as social media exploded, gravitated towards Facebook and the marketing side of how to use social and tools to grow your audience, increase your leads, and convert more sales.  He is a co-founder of  TabSite, a industry-leading promotion and contest app platform, author of the book Game Plan for Social Media Lead Generation, and thoroughly enjoys leading social and online marketing trainings.

Keys to Make Sure your Website Doesn't Crash

Keys to Make Sure your Website Doesn’t Crash


Black Friday has come and gone. Some companies got a good boost to their bottom line; others are left picking up the pieces of missed opportunity. You’d have to be living under a rock not to know about the biggest shopping day of the year. Some retailers’ websites weren’t ready to handle the influx of traffic and left consumers out in the cold.

By 10am Cyber Monday morning, shoppers has spent over $540million dollars according to Adobe. But not everyone was ready for the influx of traffic. Old Navy experienced periodic outages and massive delays. Shoppers got a landing page that stated … “Hmmm, something’s not right. We appreciate your patience and we’re working to fix the situation.”

Keys to Make Sure your Website Doesn't Crash

But Old Navy customers flocked to Twitter to express their frustration about the losing their shopping carts full of items, not being able to use sale prices and going to the site excited to spend and not being able to even see the site.

Keys to Make Sure your Website Doesn't CrashKeys to Make Sure your Website Doesn't CrashKeys to Make Sure your Website Doesn't Crash

Old Navy probably lost millions of dollars with their down website. But, even worse, they had dissatisfied customers which may not buy from the Old Navy site again.

Why do Websites Crash?

There’s really no excuse for a website that crashes at the first sign of heavy traffic. Just like on Black Friday, a down-and-out website not only leads to frustrated shoppers, it may lead to them shopping the competitor and never coming back.

While there are a number of reasons a website can crash, often it’s because of a traffic spike. That means that you’re most prone to a website crash exactly when it matters most, during the launch of a new product that everyone wants to get their hands on.

Protecting Against Crashes

Fortunately, there are a couple of steps that proactive businesses can take to make sure their website stays up and running 24/7.

Daily backups of your entire website, including databases, is a good place to start. That way you know even if your site does crash, you’ve got a current backup you can turn to.

Keep your website software up to date. You don’t want a simple bug or glitch that’s been fixed in a new release be the reason your site goes down.

Be aware of data caps. Some web-hosting companies limit the amount of data that can flow in or out of your website. Know if you have a cap, and what it is. If you’re expecting a ton of traffic, get the cap removed for a short time.

Test your site and any new content regularly to make sure it’s functioning correctly.

Take a Load Off

Perhaps the most important tool to help prevent your website from crashing is load testing. This test is best done by an IT professional and is on the server or web hosting level. It simulates the real-world use of your website by thousands of users to find problems and flaws in your website. You can backup databases and check content regularly, but unless you subject your website to the stress of a load test, you can’t really be sure you’re ready to handle increased traffic.

This test can find insufficient bandwidth or infrastructure problems, which are fixable and rely largely on the server doing your website hosting. Testing will also find holes in the website’s code, allowing you to make adjustments before the problem becomes more serious.

There’s no 100% bulletproof way to keep your website from the risk of crashing. But, if you’re proactive about website maintenance, you can lower the risk of crashing at an inopportune time, and downtime will be greatly reduced.

Conferences Marketing Professionals Need to Attend in 2017

Conferences Marketing Professionals Need to Attend in 2017

Conferences Marketing Professionals Need to Attend in 2017

Marketers are continually learning and honing their skills to stay on top of the ever-changing world of social media.  One way to accomplish this is to define your goals and look for marketing conferences and workshops that best fit your individual needs.

Here’s a list of what we consider to be the top conference for social media marketing professionals in 2017.  Mark your calendars so you don’t miss these upcoming events.

March 2017

SXSW Interactive 2017 – March 10-19, 2017 in Austin, TX

http://www.sxsw.com
Highlights:
• This year’s event will be making it easier for attendees to take advantage of all programs, as one badge is all that will be needed for all learning, networking, and discovery events.
• This year the conference will consist of 24 different events and new opportunities for ongoing education and networking events offering peer-to-peer sharing.
• Networking Events: Taco Meet Up, BBQ Crash Course, Music and more
• New Keynotes, Featured Speakers & 750+ Sessions at the 2017 SXSW Conference
Registration Information at https://www.sxsw.com/attend

Social Media Marketing World 2017 – March 22 – 24, 2017 at the San Diego Convention Center in San Diego, CA

http://www.socialmediaexaminer.com/smmworld
Highlights:
• The Social Media Marketing World event brings together over 4,000 marketers to share their social media marketing ideas, guaranteed to inspire, empower and reinvigorate your social media programs.
• The Networking Plaza will provide ongoing networking opportunities and the opening night event, will give attendees the unique opportunity to engage with their peers on an aircraft carrier.
Registration information available at http://www.socialmediaexaminer.com/smmworld/register

September 2017

Content Marketing World (CMWorld 2017) – September 5 -8 2017 in Cleveland, OH

http://www.contentmarketingworld.com
Highlights:
• Content marketing world brings together top industry leaders sharing their knowledge and expertise in the content marketing industry.
• With a record breaking 3,600 attendees from 55 different countries in 2016, the 2017 conference promises more industry experts and more attendees brought together to share ideas and new innovations.
• The 80+ sessions were developed by thought leaders to share their strategies, integration and measurement techniques.
Registration is currently closed, check here http://www.contentmarketingworld.com/registration

November 2017

INBOUND Conference – November 2017, Boston, MA

http://www.inbound.com
Highlights:
• The INBOUND Conference consists of sessions developed to educate, entertain and networking events.
• The event is a “must attend” for all inbound sales and service professions.
• Attendees are brought together to share their insights on content and strategies while taking part in the numerous networking opportunities.
• Together there will be over 250 industry leaders sharing their expertise at organized seminars and breakout sessions.
Registration currently closed, check back at http://www.inbound.com/inbound16/register

Dates TBD

Social Fresh – Date and location TBD

https://www.socialfresh.com
Highlights from 2016:
• Social Fresh features presentations, workshops, roundtable discussions and numerous networking events to share insights with colleagues and peers.
• The conference secures industry leaders to speak offering a complete look at the industry, trends, and solutions for social media marketers.
Registration not open at this time, check back at https://www.socialfresh.com