Category Archives: Digital Marketing

2 Websites in One - www.obecoinc.com Multi-Site Website-315

2 Websites in One – www.obecoinc.com Multi-Site Website

2 Websites in One - www.obecoinc.com Multi-Site Website-315Providing quality and reliable service is the name of the game for OEM product provider, ObeCo Inc. ObeCo Inc has the products and solutions you need. Based out of Goshen, Indiana, ObeCo Inc. ships their products worldwide. With a new website from Digital Hill, they can serve their customers even better.

Mobile Responsiveness

Digital Hill sites are designed with both mobile devices and desktops in mind. As a large number of internet users browse with smartphones and tablets, having a mobile responsive site enhances the user experience.

Blogging for SEO

A resource center gives businesses the ability to keep their customers updated and their site fresh and relevant by blogging. ObeCo contains a News section they can post to at any time. Digital Hill’s CMS system makes it simple to update, and SEO optimize the blog.

Two Websites in One

2 Websites in One - www.obecoinc.com Multi-Site Website-1Arriving on www.obecoinc.com gives you access to 2 websites – Obie Organized and ObeCo. Having 2 domains gives ObeCo Inc. the chance to separate their customer base and direct them to the website that best serves their needs.

Organized Obie has a wide range of products for owners of trailers, boats, or homes that need storage and organizational solutions. Organized Obie’s sister site, ObeCo, is designed for business owners in search of high-quality OEM parts.

Multisite Website System

2 Websites in One - www.obecoinc.com Multi-Site Website-2Managing several websites at once can be difficult. This is especially true when you have to deal with different content management systems (CMS). With Digital Hill’s multi-site system, it is easy for a single manager to handle multiple sites at a time.

The multi-site system offers a business the ability to segment their sites based on purpose or topic rather than just lumping them all on a single site. This makes it simpler for both the manager and the customer to access the parts of the site they need.

With a single sign in, site managers can create, edit, and share content across every site in the system. Another benefit is that sites are created with a cohesive brand look and are simply managed from one central login location.

ObeCo Inc’s new website was made possible by Digital Hill, a web solutions provider that has served companies across the United States for decades. If you are interested in software solutions for your business, contact Digital Hill.  Interested in a multisite website system for your brands or companies?  Contact us today.

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Al-Bar.com - Western Apparel and Equestrian Supplies eCommerce Website-315

Al-Bar.com – Western Apparel and Equestrian Supplies eCommerce Website

Al-Bar.com - Western Apparel and Equestrian Supplies eCommerce Website-315
For over 40 years, Al-Bar has brought the best of Western and English tack apparel to Northern Indiana. At Al-Bar, you can find a wide range of products for the horse and rider. With their newly designed website, Al-Bar.com, Al-Bar can now bring western apparel to the world on any device.

A design feature of the site includes the easy for customers to quickly and effortlessly find products or services. Whether it’s hunting boots, saddles, or horse treats, a rider can find most of what they need in the drop down navigation bar menu.

If they can’t find a product by glancing through the navigation, the site includes a search feature. Beyond the basics, the new Al-Bar website stands out with several features:

Mobile Responsiveness

Riders on-the-go now have the ability to browse Al-Bar.com with their mobile phone. Visitors to the site receive a seamless web experience.

Whether they are on a smartphone or tablet, visitors won’t be hampered by clunky, slow, or incompatible design while trying to browse on the small screen. Mobile-friendly sites are useful for the customer, and mobile responsiveness is preferred by Google.

Video

Imagery delivers a message faster than text. The homepage of Al-Bar.com, offers a dynamic video. In a few frames, the video gives the client a feel for the values Al-Bar represents – hard work, resilience, and self-reliance.

Coupons

As a marketing strategy, discounts, deals, and coupons attract consumers to your site. With announcements in the news section, the site can announce upcoming and current coupons to encourage people to buy products.

eCommerce

A big sector of shopping is online. Businesses have been increasingly looking into developing eCommerce solutions for their websites.  As a result of this new design, Al-Bar.com allows customers to shop online, selecting items as they move around the site.

Al-Bar.com - Western Apparel and Equestrian Supplies eCommerce Website-315(1)

When they’ve found the items they’re looking for, they can review their items in the shopping cart before buying. At the shopping cart, they can add or remove items, change quantities, and check out.

This eCommerce website gives the site admin the ability to update product descriptions, therefore, consumers get a sense of what they’re buying (and why they want to buy it) and add new products.

Al-Bar’s new site was created by Digital Hill, a web solutions provider that’s been in operation for nearly 20 years. If you’re interested in a new site, implementing eCommerce, or a host of other services, reach out to Digital Hill.

Use Video to Increase Website Traffic-315

Use Video to Increase Website Traffic

Use Video to Increase Website Traffic-315You’re not alone if you’ve wondered about the power of online video. It’s working!  Now the challenge quickly becomes one of getting the most out of your video efforts. Experts in the digital marketing space have shared many video strategies. Here are some of the best ones we’ve come across.

Use website embeds for maximized Google power.

Are you aware of the fact that search engines look at the time on page as a primary metric for determining the search ranking of your web site? If you weren’t familiar with this important variable in the past, you’ll quickly get to know it.

Time on page is simply the amount of time a visitor spends on any given web page. The idea is to optimize so that this number increases. Do this is by providing useful content for your visitor to consume and make it visually pleasing and easy to navigate.

Video lends itself well to the purpose of slowing your visitors down and getting them to engage with your content. It raises the average time on site metrics above text-only pages or pages with only text and images.

YouTube support has a quick and easy reference for beginner webmasters who’ve never embedded videos before. You’ll find it to be an easy and straightforward process.

Make the video stand out.

It’s not enough to have a great video and embed it on your page. You also have to make sure your guests know there’s a video there in the first place. Often, an embedded video can be mistaken for a still image when a visitor is quickly scrolling down the page.

The popular business website The Sales Lion published a killer strategy detailing a genius way to get your videos to really stand out. Their clever hack netted a client a massive spike in video engagement rates; rising from 11% to 94% video playback rates after the design hack was put into use.

Dig into YouTube Analytics.

Google is known for giving away powerful tools for free. Here is another one, The YouTube Video Analytics tool. With this, you’ll be able to see a bevy of valuable data about your YouTube videos as well as data about people viewing your videos.

Some of the insights are:

  • Knowing which videos hold your audience’s attention the longest.
  • How long your videos are played on average and where people tend to exit or close out of your content.
  • Understanding which videos are more popular with men and which ones are popular with women.
  • You’ll know the average age of a viewer for each video you upload.

Leverage data.

Now that you’re able to slow down your web visitors, provide them with incredible value. As a result, you’re also ready to see an SEO bump. Google loves you for helping their search users find the information they need. Keep the attention of incoming search engine traffic and expect Google to keep sending people your way.

Want a consultation on using video for your site and social media efforts?  Contact us today!

Advanced Map Feature Website_ Hydro-Action.com-315

Advanced Map Feature Website: Hydro-Action.com

Advanced Map Feature Website_ Hydro-Action.com-315Hydro-Action, currently based in Indiana, has been manufacturing water treatment units since 1988. Now with a new website, the company can showcase their service to a wider audience.

Hydro-Action.com is designed to highlight the company. In addition, the site offers functionality for customers, potential dealers, and Hydro-Action. With a natural flow, Hydro-Action.com is quick to scan. Navigating the site is easy with its organized layout.

Each section of the site is focused on quickly giving visitors the information they search for. If additional information about Hydro-Action is needed, their contact information is conveniently displayed in the footer and above the navigation bar.

Among the site’s most distinct features are:

Approval Map

Most noteworthy is the Approval Map which is a “must see” feature!  This map of the U.S. and Canada serves as an overview of the locations in which Hydro-Action has been approved. Hovering over each state provides information on approval status. Status ratings include Not Approved, Approved or the circumstances under which Hydro-Action can operate in a particular state. Hydro-Action can update the map as approval is granted in a state.

Hoverable Drop Down Menu

Another custom feature we designed for Hydro-Action’s site is a hoverable drop down menu bar. This navigation bar functions by letting visitors hover their cursor over the menu to choose an option. For example, the Hydro-Action link on the navigation bar expands to link to information for engineers, homeowners, regulators, and installers.

Login for Distributors

Distributors and dealers of Hydro-Action products have a separate private login. The distributor login link is found just above the navigation bar.

Additionally, the Distributor Locator link functions for the purpose of finding the Hydro-Action dealer nearest you. This page has Google Maps embedded onto it for a quick zip code search.

News

A resource center is a great tool for keeping the site fresh. In addition, this keeps customers and distributors updated. The News page of Hydro-Action’s site serves as the blog and is easily accessible from the navigation bar. Therefore the company can update and edit content on the blog as needed to keep visitors informed.

Mobile Responsive Design

Smartphone users do the majority of the internet searches. It’s more likely the average site will be visited by mobile users. The new site is mobile responsive and will display well on desktop and smartphone screens.

Hydro-Action’s new website was designed by Digital Hill. Need a website? Contact Digital Hill for your web design needs.

Local Content Marketing to Grow Your Search Engine Rank

Local Content Marketing to Grow Your Search Engine Rank

Local Content Marketing to Grow Your Search Engine Rank

The proliferation of mobile devices has made people more dependent on the internet for local searches. According to Google, more than 76% of people who perform local searches on their phones end up visiting a physical store within 24 hours.

If your business has a local presence, it’s important you apply local SEO best practices to do well on local searches. Here are some tips to try:

1. Hunt for local keywords

People use keywords to look for what they need online and they localize! That’s why search engine optimization (SEO) exists in the first place. Your content needs to be optimized with relevant keywords so it can rank high on search engine results pages (SERPs). The same principle works for local SEO. To rank high on local SERPs, your content needs to be optimized with relevant keywords for the location you want to target. Google Adwords’ Keyword Planner is a good tool to use to look for high-volume keywords within a given niche and location.  Example: “Eye Doctor Lancaster PA” is a localized search term that is common for users to enter in a search engine.

2. Produce local content for your site

After identifying the keywords to use for your local SEO, the next step is creating location-specific content. For a smarter strategy, don’t just insert the keywords in an otherwise generic article. Instead, customize it according to location. For example, let’s say you’re running an HVAC company, and you want to write about ways to save energy during the winter for a location. The best approach you can take is to write the suggestions to fit the kind of winter that location gets. After all, winters in Los Angeles are different from winters in Boulder.

3. Write for local websites

Guest posting has always been a proven way to improve SEO. But since you’re focusing on a location, publish content on local websites. The backlinks you get will improve your business’ standing on local SERPs. At the same time, if you produce high-quality content, you’ll quickly establish yourself as a local expert, which will give a boost to your brand. Of course, finding sites that will accept guest posts can be challenging. A good rule is to search for them using keywords like write for us + location or guest post + location.

4. Engage with local audiences

You can use social media to reach local audiences, especially now that most of them offer geotagging. This means you can assign a location to a post so that only people in that location can see it. The great thing about geotagging is you can share the same post multiple times. Geotag each post to a different location. Customize the accompanying text for each post, so one post can say “Heya, Atlanta” while the other can say “Howdy Dallas!”

5. Get involved in local activities

When you join a local activity – whether as a participant or a sponsor – get a backlink to your site from the organization facilitating the event. This improves your local SEO, especially if the organization’s site has a higher authority than your own. Also, taking part in local activities gives you writing material for content that appeals to the people in the location you want to target. You’re giving back to the community when you take an active role, and that earns trust and respect among its members.

These tips, when taken together, are guaranteed to be effective. But remember, whether you’re going for global or local SEO, quality content is still the most important element of content marketing. There’s no shortcut for that.

How to Get More Conversions on your Website-315

How to Get More Conversions on your Website

How to Get More Conversions on your Website-315

Many online marketers believe that more leads result in more conversions, so they concentrate on generating leads and not on anything else. But this doesn’t mean you don’t need to drive conversions — not if you want to keep ahead of the game. After all, every step in the marketing funnel is just as significant as the others.  Each step has it’s place of importance in ultimately generating more sales.

What is CRO?

For leads, there’s search engine optimization (SEO) to get more targeted traffic to your website. For conversions, there’s conversion rate optimization (CRO). After attracting traffic through optimized content, your next priority is to get the most out of that traffic. This is where CRO kicks in.

CRO is the practice of improving your site’s performance, so visitors take the action you want them to do. When you don’t have a carefully planned CRO strategy, people will look around your site for a bit out of curiosity then leave without subscribing to your newsletter, providing their contact details for a free download, or doing anything that will keep you connected to them.

But with a CRO plan in place, your website will be designed to foster engagement from visitors and eventually, turn these leads into conversions.

How do you apply CRO?

Now that you know what CRO is, it’s time to get to the how part. CRO can be implemented in many ways, and here are a few practical examples:

Enhance high-performing post

  • If you’ve been creating content for some time, you’ll know that some posts fare better than others in terms of attracting traffic. It’s either they’re ranked higher on search engine result pages or shared more on social media — or even both.
  • Next, check their conversion rates. If these are too low for the traffic they get, it means some components aren’t working. Maybe your call to action (CTA) isn’t exciting enough to be engaging. For example, pick which looks better for a high street fashion brand: “Subscribe to our newsletter” or “Never miss a surprise sale again — sign up now!” Chances are, you’ll go for the latter.
  • But if your CTA isn’t the problem, the offer associated with a specific post can be the issue. Let’s go along with the high street fashion brand again in the next example. If a blog post is about finding the best swimsuits for different body types but the offer at the end is for a weak 5% off, don’t be surprised if you don’t get a lot of conversions for that page. But if you always align a relevant and meaningful offer with the content, you’ll get better conversion rates.

Promote high-converting posts

  • Some posts don’t get a lot of hits, but they still yield a good number of conversions in relation to the traffic they receive. In this case, the pages already work well enough for your purpose, so you should pay attention to promoting them instead.
  • You can share them on all your brand’s social media pages, produce guest posts with a link back to them, or offer influencers an exchange deal they can’t resist. There’s nothing like an authority figure or a celebrity for boosting hits of a post.
  • You can also go back to basics and check the pages if they’re optimized for search engines. If they happen to be old content dating a few years back, consider updating them to make them fresh and relevant once again.

With SEO at the start and CRO at the end, your whole marketing process will improve.

Need a strategy consult and setup of your funnel?  Contact us to discuss the options.

Add Features to Your Facebook Page with Apps-315

Add Features to Your Facebook Page with Apps

Add Features to Your Facebook Page with Apps-315Facebook apps extend the functionality of your page. By installing apps onto your Facebook page, you can run contests, collect lead data, and even provide customer support. Facebook apps lend an entirely new level of engagement with your followers. Here are 8 Facebook apps that will enhance your follower’s experience on your page.

TabSite

Tabsite is a multi-functional promotional and engagement app for Facebook. Hold photo contests and run lead-capturing sweepstakes, review mobile stats, create promotions, and capture leads in multiple ways with mobile-friendly promotional tabs.  Integrates with Mailchimp, Infusionsoft, GotoWebinar and more!

MailChimp

Are you an existing user? With MailChimp’s Facebook integration, your followers can subscribe to your newsletter without leaving Facebook.

Shopial

Shopial connects your followers to your online store. Creating a Facebook store with Shopial imports all your prices and listings from your website store to Facebook, allowing followers to see and buy products.

Polldaddy

Polls give you insight into your follower base as you gather their responses. Bring customized polls to Facebook with the Polldaddy app. Polldaddy provides 3 account tiers (free, pro, and corporate). All accounts can create unlimited polls, making this great for marketers.

YouTube Tab

Integrate your YouTube and Facebook pages with the YouTube Tab app. Install and setup your app and followers can see your YouTube content on your Facebook page.

Fan of the Week

Fan of the Week is an app that monitors follower activity on your page. Each week the most active follower on your page gets a special shout out to recognize them.

Boast

Testimonials help convince visitors to buy your product. Boast collects the praise from your page followers and displays them. Brands control which campaigns collect testimonials and where (and which) testimonials are displayed.

Zendesk

Zendesk lets your business connect your customer support team to your Facebook page. With a ticket system, questions, comments, and concerns made on Facebook can be addressed by the appropriate customer service agent. This app provides a management system for customer communications and interaction.

Facebook apps give your brand the power to do more. Add value to your page by adding Facebook apps.  We built TabSite, so we’re a little biased!  For a limited time get 30% off a monthly plan. User discount code: Facebookapps at checkout!

Keyword Research for Website SEO-315

Keyword Research for Website SEO

Keyword Research for Website SEO-315Keyword research for SEO is where you research the terms people type into search engines when looking for resources similar to your site. Once you know what these keywords are, you can incorporate them into your website content. Do this consistently, and your site will rank for the keywords and keyword phrases on search engine result pages.

But if you’re using the wrong keywords, no matter how much you stuff your content you’ll still not reach your intended audience. This is why it’s necessary to do keyword research. All your subsequent efforts are useless if your keywords aren’t targeted enough.

Specific vs. General

General terms are more popular, which makes them more competitive and expensive. Let’s say you have a law firm in Newport, RI specializing in divorce, and you want its site rank better in the search engine results.

Type in divorce lawyer on Google and you’ll get almost 90 million hits. To get on the first page for that term will take considerable time, money, and effort. And even if you have the resources to get on the first page, how much good will it do? People looking for divorce lawyers in cities other than Newport will leave your site as soon as they realize it’s not what they need. And your site will have a higher bounce rate.

But type in divorce lawyers Newport RI free consultation and you’ll get less than 120,000 search results. With fewer competitors, you can focus on that specific term and get good results in shorter time on a smaller budget. Also, people who visit your site are part of your target market.

In SEO, these specific terms are called long tail keywords. These are targeted to people who are about to make a purchase, or who know more exactly what they want. When someone uses a very specific term, they’re no longer just looking around. There’s a huge chance they already know what they want and are ready to buy or are motivated to learn more.

Tools at Your Disposal

Luckily, you don’t have to guess which long tail keywords perform well. There are several tools I suggest, BuzzSumo, Übersuggest, Ahrefs, and Blog About by Impact.

On Buzzsumo, you can enter any topic, and the tool will analyze what content performs best for that. It displays links to content containing the keyword you supplied, then lists statistics on its Facebook engagement, and also LinkedIn, Twitter, Pinterest, and Google+ shares.

For Übersuggest, you can type in a term and choose categories (web, images, etc.) and country. It then gives you an extensive list of longtail keyword based on the term you supplied.

If you’re looking for articles ideas based on the keywords you gathered from the first two tools, there’s Blog About, a blog title generator. Input any keyword, and the tool will display some suggested titles and email you the rest.

Put yourself in your targeted audience’s shoes. If you were in their place, what keywords would you use to find what you’re looking for? That’s a very good place to start.

 

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E-Commerce Website for an Online Chocolate Store_ The Nut Shoppe Chocolates-315

E-Commerce Website for an Online Chocolate Store: The Nut Shoppe Chocolates

E-Commerce Website for an Online Chocolate Store_ The Nut Shoppe Chocolates-315
The Nut Shoppe has satisfied sweet tooths in Goshen, Indiana for over 25 years. Their new website, www.thenutshoppechocolates.com, connects the Nut Shoppe with even more customers.

The site is as much as a delight as their confectioneries. A gallery with mouth-watering treats sits on the front page. With the search, navigation bars and item bag, customers can navigate the site quickly. Nuts, chocolates, and other products are organized so that customers can easily find what they’re looking for.

Along with an attractive design, the site has 2 features that are perfect for both the Nut Shoppe and the customer.

E-Commerce

E-commerce stores help extend a business beyond its physical location. Therefore, customers can purchase gifts, mints, chocolates, and ingredients online in the E-Commerce store. Carefully arranged by category, products are presented with a picture, description, price, and size options.

As they shop, their orders can be accessed through the item bag (represented by a stylized shopping bag). If they want more raspberry creams, they can change the quantity right in the shopping cart. When they are ready to buy, they can simply hit the “Checkout” button, fill out the form, and have their treats shipped.

The business has full control over their store. They can add new products. Product descriptions and prices can be updated as needed.

CMS

A content management system is a back-end tool that makes managing a site much easier. Pictures, SEO, navigation links, pages, and the footer can be changed to whatever the Nut Shoppe desires.

E-Commerce Website for an Online Chocolate Store_ The Nut Shoppe Chocolates-1

Digital Hill’s CMS is perfect for the nontechnical user who wants to skip coding and get straight to business. With a CMS, multiple users can login in from anywhere and update the site. Site maintenance becomes streamlined as content management becomes collaborative and simple.

Want to quickly edit a product page? The CMS allows someone to modify a particular portion of the page without changing the others. This allows admins to keep the site’s appearance and themes consistent. The Nut Shoppe isn’t reliant on an outside vendor for site management.

E-Commerce Website for an Online Chocolate Store_ The Nut Shoppe Chocolates-2

Designed by Digital Hill, thenutshoppechocolates.com, is an attractive E-commerce website that is simple to navigate, quick to edit. It’s ideal for The Nut Shoppe to showcase their products worldwide.

The Nut Shoppe is just one of the companies that Digital Hill has built a site for. Check us out at Digital Hill’s site for more information on our web design, CMS, and other solutions.

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