Category Archives: Events

Fort Wayne Social Media for Business Workshop

Practical, tactical, and empowering workshop to help businesses take advantage of the power of social media as a way to market their business.

• Want to use Social Media strategically in your business?
• Trying to determine what social networks to be on?
• Having trouble keeping up with the latest social media marketing updates and best practices?

All this will be covered and a strategic plan overview for how social media
can be used by your business to grow leads and sales will be outlined to attendees!

Social Media is different than traditional marketing.  Learn about the methods for Attraction, Engagement, Lead Capture, Conversion, and more.

The workshop, presented by, Mike Gingerich, and hosted at the Greater Fort Wayne Inc. offices will help entrepreneurs, small businesses and marketing teams from larger businesses understand how they can use the latest tools and updates in social media as part of their overall integrated marketing plan to increase their website traffic, reach new customers, and nurture new leads to become clients.

Businesses will have the following questions answered:

  • What social networks should our business focus on?
  • How can we not just spend time, but gain real leads via social media?
  • What trends for 2017 in social media do we need to be aware of?
  • How do we use Facebook Live Video, Instagram Stories, & Facebook Ads?
  • How does social media fit into our overall marketing plan?
  • How do I capture leads from social media?

A question and answer time will be included for the final 15-20 minutes to answer your specific questions.  Each participant will leave with actionable steps to help guide them in next steps they can take to improve their use of social media for their business.

WORKSHOP DETAILS:

Date: Thursday, Feb. 2, 8:30 – 10:00 a.m SOLD OUT

Date: Thursday, March 16, 8:30 – 10:00 a.m.

WHERE: Greater Fort Wayne Inc. Chamber, 200 E. Main St, Suite 800 Fort Wayne 46802
In the Doermer Central Room. The receptionist can direct you.  NOTE: Use the public parking garages nearby. Parking onsite not validated.

Cost: $25; discount for 2 or 3 attendees from the same business.

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Get practical knowledge and tips you can implement anytime!

001-mike-gingerich-maincut-out-354-squareAbout Mike:

Mike offers no-nonsense,  straight talk on growing leads and leverage with social media and digital marketing to help small and medium-sized businesses elevate their game and win online.

Mike is President of Digital Hill Multimedia, having started in business development and website sales, and then as social media exploded, gravitated towards Facebook and the marketing side of how to use social and tools to grow your audience, increase your leads, and convert more sales.  He is a co-founder of  TabSite, a industry-leading promotion and contest app platform, author of the book Game Plan for Social Media Lead Generation, and thoroughly enjoys leading social and online marketing trainings.

Digging Into Google Analytics Workshop @ The Goshen Chamber

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Join Mike Gingerich and Joe Mehl at the Goshen Chamber of Commerce University Workshop…

DIGGING INTO GOOGLE ANALYTICS WORKSHOP

Together we’ll cover the in’s and out’s of Google Analytics and how it can be used by businesses to help understand your website traffic and how understanding that traffic can help grow your business!

At the Google Analytics Workshop hosted by the Goshen Chamber of Commerce, we will cover the following:

  1. 10 must-knows about Google Analytics
  2. How to generate a monthly website traffic report
  3. How to break down and understand the data
  4. One-on-One workshop (if time allows)

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We’ll take a look at the basics that everyone using Google Analytics needs to know and then dig into a few more advanced tools that can help your business with everyday operations.

 

ga1Google Analytics is an incredibly robust, free tool for measuring web traffic data but it can be very daunting when you see all of the data! At our Digging into Google Analytics Workshop, with Mike Gingerich and Joe Mehl of Digital Hill will dive in and explore ways of using Google Analytics to gather and evaluate performance data, to make your website work for you! Beginning with learning basic definitions and metrics, you’ll walk away with a fundamental understanding of how to use Google Analytics.

Goshen Chamber University – Digging into Google Analytics Workshop

When: Thursday August 4th, 2016, 8 – 9:30 am

Where: Goshen Chamber of Commerce Building, 232 South Main Street, Goshen, IN 46526

Fees/Admission:  $25/person

We encourage attendees to bring their own laptops to access your Google Analytics’ account.

To register online, click the “Click Here to Register” button below or, email nkieffer@goshen.org or call Nick Kieffer at (574) 533-2102.

Elevate Your Online Marketing- Using Facebook and Your Website to Increase Traffic and Leads (1)

Elevate Your Online Marketing: Using Facebook and Your Website to Increase Traffic and Leads

In person workshop – Elevate Your Online Marketing

The web changes quickly! What was relevant 2 years ago can be old today. Businesses need to stay current if they want to succeed online.

Today one of the leaders on social media for business is Facebook. Every major buyer demographic is spending significant time on Facebook every day. With the right strategy, your business can get in front of the exact audience you want and drive more traffic to your website.

Once you drive traffic to your website, you must have a plan for what to do with them! They should have a good experience on your site whether they’re on a computer, tablet or smartphone.

Elevate Your Online Marketing- Using Facebook and Your Website to Increase Traffic and Leads (1)

That’s what we’ll cover in this workshop and more including:

  • Why Facebook matters for small and medium sized businesses
  • Website keys for 2016 and beyond
  • How to use Facebook and your website together to increase leads
  • What are “soft” website leads and why you need them on your site

Discover practical tools for success with Facebook and your website. You’ll leave with a clear understanding of how to evaluate your website, what it needs to be a valuable tool in your marketing, and how to use Facebook as a part of a cohesive effort to reach and drive targeted customers to your website. Relevant ideas for business to consumer and business to business companies!

elevate your online marketingWHEN: May 18th, 9:00 am – 12:00 pm

WHERE: Ivy Tech, Rochester, 1820 Park Road, Rochester, IN 46975

COST: $25

REGISTRATION: Contact Tiffany Futrell at FEDCO (574) 223-3326 or tfutrell@fultondevelopment.org

ABOUT THE SPEAKER:
Elevate your online marketingI serve as President of Digital Hill Multimedia and spend my time helping businesses gain advantages online. Our team builds websites and web software to empower businesses to grow traffic and leads online, as well as gain efficiencies with online web software.

I also lead our Digital Marketing team where we develop social media, content, and ad strategies for businesses. I live online and continually test new social media and online tools for business use.

In my spare time, I write a weekly column in the Goshen News Business Section called Tech Talk.

To register for this event click here.

 

Using Social Media to Market Your Business

Wanting to use Social Media strategically in marketing your business?

Trying to determine what social networks to use?  Learn how using social media to market your business can generate new leads and sales.

In this April 28 morning workshop at the Elkhart Chamber sponsored by SCORE, I will discuss how Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram can help entrepreneurs and businesses market their business.

Using Social Media to Market Your Business

We’ll look at multiple social media platforms and outline a plan for how businesses can use social media as part of their overall integrated marketing plan.  This plan can help a business to increase their web presence, reach new customers, and nurture new leads to become clients.

It’s a social media workshop and more, as we dive into your overall digital marketing business strategy.

Growing Leads and Sales with Social Media WORKSHOP
Workshop Details:

DATE: Thursday, April 28, 2016 9AM-11:30AM
LOCATION: Elkhart Chamber of Commerce

COST: $30 Members, $40 non-members – Register by April 22

REGISTER HERE >>

Social Media is different than traditional marketing.  Learn about the methods for Attraction, Engagement, Nurture, Conversion, and more.

This workshop will help businesses answer the following questions:

  • What social networks should our business focus on?
  • How can we not just spend time, but gain real leads via social media?
  • How can our team manage social efficiently on limited time?
  • What trends for 2016 in social media do we need to be aware of?
  • How does social media fit in our overall marketing plan?
  • How do I capture leads from social media?

A question and answer time will be included.

Using Social Media to Market Your Business

Mike Gingerich

My Background:  I serve as President of Digital Hill Multimedia and am the co-founder of TabSite.com, a leading Facebook Page app service for contests and lead capture.  I’m a noted Facebook Marketing speaker and strategist, as well as Top 20 Finalist in Social Media Examiner‘s 2015 Social Media Best Blogs contest.  My expertise is in the areas of growing business online.  How to increase quality business leads via digital and social media, as well as how to leverage social to attract, amplify, and engage growing online communities. I have 10+ years experience in Internet Marketing, a Master’s in Organizational Development and Leadership, and a proven track record of providing innovative digital and social strategy consulting for businesses.

The Evolution of Social Media for Business: What Matters Now

Change.

It’s the name of the digital game!

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Keep up or simply fall way, way behind.

Things change fast online.  What worked online 2 years ago, might be old now.  What was leading edge 3 years ago may be obsolete, and social media leads this charge.

I can’t count the times on both hands that Facebook has made changes in the past 12 months!  Periscope?  It didn’t exist 12 months ago.  Instagram?  Didn’t have ads.  Twitter?  Launched Periscope….etc.

Social Media can be a valuable marketing tool for businesses online.  The challenge is that things change rapidly and to be effective you have to stay up on things and adapt.  Adapt to what works and to what works with your audience.

I’m here to help.

The Evolution of Social Media for Business: What Matters Now

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goshenchamberThis workshop presented in partnership with the Goshen Chamber of Commerce will dive into the details so business owners and marketers will discover what’s working in the fast-changing world of social media marketing.

TAKEAWAYS: Businesses will come away with knowledge about new social media platforms, tools, and specific tactics that are working today in social media marketing.

Businesses will be given direction to help them decide for their business where and how they should invest time and effort with social media as part of their online marketing plan.

WHEN: Tuesday, October 20, 8-11 a.m.

WHERE: Goshen Chamber of Commerce, 232 S. Main St., Goshen, IN

COST Per Person: $25 for Chamber Members, $35 for Non-Members

About the Speaker:

293x379Mike Gingerich -20140822-6-cropI serve as President of Digital Hill Multimedia and spend my time helping businesses gain advantages online.  Our team builds websites and web software to empower businesses to grow traffic and leads online, as well as gain efficiencies with online web software.

I also lead our Digital Marketing team where we develop social media, content, and ad strategies for businesses.  I live online and continually test new social media and online tools for business uses.

In my spare time I write a weekly column in the Goshen News Business Section called Tech Talk.

WHO SHOULD ATTEND:  Business owners, Marketing Managers, and Sales persons!  Anyone with the responsibility to help market the business online can benefit.

We’ll cover the keys for Facebook today and talk about some of the old standby’s including Twitter, YouTube, Instagram and Pinterest, as well as some of the newest tools for business including Blab, Periscope, Meerkat, and SnapChat.

The goal will be to help show how various platforms can be used and to help businesses narrow down what they should be doing based on their goals and ideal customer target.

Complete the form below to register.

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Growing Leads and Sales with Social Media WORKSHOP

Wanting to use Social Media strategically in your business?

Trying to determine what social networks to use?

In this October 22 morning workshop, I will discuss how Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram can help entrepreneurs and businesses.

social-media-for-biz

We’ll look at each platform and outline a plan for how businesses can use social media as part of their overall integrated marketing plan.  This plan can help a business to increase their web presence, reach new customers, and nurture new leads to become clients.

It’s a social media workshop and more, as we dive into your overall digital marketing business strategy.

Growing Leads and Sales with Social Media WORKSHOP
Workshop Details:

DATE: Thursday, October 22, 2015 9AM-12PM
LOCATION: Rochester/Ivy Tech Learning Center , 
1820 Park Road, Rochester, IN 46975
COST: $35 – Register by October 16

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This workshop is hosted by the Fulton Economic Development Corporation (FEDCO), the Fulton County Chamber of Commerce, 1st Source Bank and Wabash Valley Power.

Social Media is different than traditional marketing.  Learn about the methods for Attraction, Engagement, Nurture, Conversion, and more.

This workshop will help businesses answer the following questions:

  • What social networks should our business focus on?
  • How can we not just spend time, but gain real leads via social media?
  • How can our team manage social efficiently on limited time?
  • What trends for 2015 in social media do we need to be aware of?
  • How does social media fit in our overall marketing plan?
  • How do I capture leads from social media?

A question and answer time will be included.

293x379Mike Gingerich -20140822-6-cropMy Background:  I serve as President of Digital Hill Multimedia and am the co-founder of TabSite.com, a leading Facebook Page app service for contests and lead capture.  I’m a noted Facebook Marketing speaker and strategist, as well as Top 20 Finalist in Social Media Examiner‘s 2015 Social Media Best Blogs contest.  My expertise is in the areas of growing business online.  How to increase quality business leads via digital and social media, as well as how to leverage social to attract, amplify, and engage growing online communities. I have 10+ years experience in Internet Marketing, a Master’s in Organizational Development and Leadership, and a proven track record of providing innovative digital and social strategy consulting for businesses.

Digital Hill and City of Goshen

Digital Hill Awarded City of Goshen Website Redesign Contract

Goshen to get New Website Redesign by Digital Hill

Digital Hill Awarded Website Redesign for City of Goshen

Digital Hill Multimedia, Inc. has been awarded the contract to redesign the city of Goshen’s website, as mentioned by both the Goshen News and Elkhart Turth. The website redesign will improve many existing features and add new management features enabling the city to continually update and keep items current. Included in the new features are robust calendar functions, City department areas, and new features including a “Report an Issue” button.

Key New Features

The city’s new website will be easier for site visitors, city residents and city employee’s to use. it will use the latest technology and have an improved user interface design. Check out a few of the future features to come!

  • Responsive Design
    With the rise of mobile and tablet devices, it’s important to offer a mobile site. The new website will show users a customized view of the website optimized specifically for a mobile phone, tablet, or desktop and size of its screen. Responsive design happens in the programming code. The Website browser will auto-detect the screen size being used, and display the proper design.
  • A City Photo Gallery
    The current site does not have a photo gallery to share the Goshen Experience. With the new website redesign, this will be a main navigation tab so both residents and visitors can actually see what it’s like to live, work and have adventures in Goshen!
  • Search Engine Optimization (SEO) Tools
    SEO attempts to improve search engine rankings. In search results, Google displays pages it considers relevant and authoritative, relevance being the most important of the two. Google pulls in search results that are the most relevant based on the keywords typed in by the searcher. Google will favor a responsive website, and rank the city higher in the search results.  The SEO tools will help the city be more visible when residents, potential residents, and visitors try to find important information, when using a search engine, like Google.
  • Report An Issue(s) Button
    The “Report An Issue” button will be a huge time saver for city residents and employees. Currently, the only way to report an issue is to call it in. Once the city’s new website is live, residents can go to the website and report a problem, such as a street light outage or city water issue. They’ll fill out a simple online form that will get directed to the proper city employee to make sure the issues gets taken care of promptly.
  • Advanced Calender System
    The new advanced calendar system will be a focus point for the city. The calendar will list all meetings of the City Council, Board of Works, Redevelopment Commission, etc. Website visitors will be able to see when meetings are scheduled or if they are canceled/postponed. Site visitors will be able to download PDF’s of meeting agendas and minutes. The functionality of the calendar will make add events and making edits incredibly easy for the website administrator.
  • Advanced Website Monitor Controls 
    The advanced website monitor controls are most commonly referred to as a Content Management System or CMS in short. This gives the city the ability to manage and control their site without having to rely on an external company for changes. With the CMS, the city will have the ability to add content, update/make changes to content, add/remove pages, and embed/link to content.
  • Online Employment Applications
    Currently, if you want to apply to work for the city of Goshen, your computer must have an Adobe PDF reader. You then fill out the application, save the application to your computer, and email it in. The new online employment application will be a secure form (to protect private information) that once filled out all you have to do is click “submit”. The website takes care of the rest and gets the application to the correct person. This will simplify the city’s website and make Goshen a more desirable place to live, work and play.

These highlighted features are only the tip of the iceberg for new things in store for the city’s website redesign. Many features will be running behind the scenes to help make visiting and using the website a more pleasant experience for residents, visitors, and employees.

Key Issue The New Website Redesign Helps Solve & Long Term Benefits

Goshen to get New Website Redesign by Digital Hill

The city’s existing website is static and requires the knowledge of HTML to make edits or changes. Edits/changes can only be made by a few city employees and from a select number of computers. The new website redesign will expand on those capabilities and give total control to all city employees deemed responsible for maintaining their piece of the site (each department head can control their own department page). This will save the city money because they won’t have to rely on one person or pay a third party company to complete all requested edits/updates. The website redesign will make the web work for the city and bring a central area where information is viewed easily and accessed by the general public and city employees.

Goshen to get New Website Redesign by Digital Hill

Facebook Marketing LIVE Training Event in South Bend

TAKING YOUR FACEBOOK MARKETING TO THE NEXT LEVEL

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WHERE:   St. Joseph County Chamber of Commerce
                 401 East Colfax Avenue Suite 310
                 South Bend, IN 46617
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Facebook Marketing Live Training Event:
Taking Your Facebook Marketing to the Next Level

Facebook Pages have become a regular marketing tool for businesses and organizations to interact with customers, clients and more.  Join me at the St. Joseph County Chamber in South Bend to learn how to go deeper and get better results with your Facebook Page.

I will discuss a variety of items including:

  • Growing leads with Facebook
  • Maximizing Facebook posts with targeting
  • Getting in front of more fans with Facebook video
  • Generating more qualified leads for $1 per day
  • Driving traffic back to your website
  • Using Custom Audiences for multiple visitor touch points

This is an ideal workshop for marketing managers, business owners, social media managers, marketing agencies, retailers and product or service businesses.

Cost is $25 per person.

To register and join us in South Bend for this marketing event, click below….

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Facebook Workshop at the Elkhart Chamber

It’s time for new online marketing methods in 2015! oct-21-ad One of the key trends is for businesses to use Facebook well.  The average American Facebook user is now spending 40 minutes a day in total on Facebook!  It blows away time spent anywhere else online and is approaching “television time” averages as well!

Elkhart Facebook Workshop at the Chamber

Our business marketing workshop in partnership with the Elkhart Chamber of Commerce will help small business owners and marketing managers from larger businesses maximize the power of Facebook targeting to reach their ideal audience.

This event is open to the public and will be held on Thursday, January 22, from 8-10:00 a.m. at the Elkhart Chamber of Commerce offices. Cost is $10 for Chamber members, $20 for non-chamber members.

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This is not a entry level workshop for beginners with no Facebook Page experience.

Who is this workshop ideal for?

  • Marketing managers
  • Business owners
  • Social Media Managers
  • Marketing Agencies
  • Retailers
  • Product or Service businesses

This workshop assumes your company has an active Page and wants to go deeper and have better results.  This event will cover items including:

  • Customer Research and how to identify places to advertise using Graph Search
  • Ways to maximize the posts you put out with Facebook targeting
  • How you can generate more qualified leads for as little as $1 a day with Facebook Ads
  • How to do competitor research on Facebook
  • How to get more traffic back to your website from Facebook
  • Use Facebook Custom Audiences to provide multiple visitor touch points
  • Why your Facebook marketing needs to be integrated with other web and social marketing

Learn what you need to succeed!

FACEBOOK FOR BUSINESS EVENT DETAILS:

Where: Elkhart Chamber of Commerce 418 S Main St Elkhart, IN 46516

When: Thursday, January 22, 2015, 8:00 AM to 10:30 AM (EDT)

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Learn more about Digital Hill President Mike Gingerich by clicking below… >

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SEO and Social Media Keys for Business Growth

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This business marketing workshop by Digital Hill Multimedia will help small business owners and marketing managers from larger businesses maximize the power of online marketing.  SEO has changed, what does your business need to know and do now to rank high in search results?

Discover the new SEO tactics, how Social Media has evolved and what your business needs to know and do to use these great tools for real business results.

This event is open to the public and will be held on Tuesday, November 18, from 8-9:30 a.m. at the Goshen Chamber of Commerce. Cost is $30 for Chamber members, $40 for non-chamber members.

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Who is this workshop ideal for?

  • Marketing managers
  • Business owners
  • Social Media Managers
  • Marketing Agencies
  • Retailers
  • Product or Service businesses

This 90 minute event will cover items including:

  • Understanding the shifts in SEO
  • What matters today for SEO
  • How Social Media intersects with SEO
  • Why new and growing content on your website matters
  • Different kinds of website content for traffic and for leads
  • How to maximize social media sharing of your content
  • Ways to integrate SEO, Content, and Social to grow leads

Learn what you need to succeed!

SEO and Social Media Keys EVENT DETAILS:

Where:
Goshen Chamber of Commerce
232 S Main St
GoshenIN 46526

When:
Tuesday, November 18, 2014, 8:00 AM to 9:30 AM (EDT)

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