Category Archives: Events

Social Media for Business Workshop Events

For Lancaster County, PA and surrounding area businesses!

Join Mike Gingerich for a powerfully, practical 90 minutes on Social Media for Business marketing at the Candy Factory Co-Working offices in downtown Lancaster.

Multiple events, dates, and times.  See current list below!

EVENT 1: Social Media For Business: Key Tactics & Latest Updates

WHERE:  342 N. Queen St., Warehouse D Lancaster, PA 17603  (3rd Floor Boardroom)
COST:      $20
Parking: No on-site parking.  Use street parking or N. Queen St. Garage

Social Media for Business:
Key Tactics & Latest Updates

Facebook Pages, Twitter, Instagram and more have become a regular marketing tool for businesses and organizations to interact with customers, clients and more.  Join me at the Candy Factory in Lancaster City to learn how to go deeper and get better results with your Social Media marketing.

I will discuss a variety of items including:

  • Growing leads with Facebook Ads
  • Getting in front of more Facebook fans
  • Driving traffic back to your website
  • How, when, and what to post socially
  • Creating a strategic online plan with social media, your website, and more
  • Discover the value of a “KLT” strategy

This is an ideal workshop for marketing managers, small business owners, social media managers, retailers and product or service businesses who want a foundation on what works and what’s the latest success tips.

The workshop, presented by, Mike Gingerich, will help entrepreneurs, small businesses and marketing teams from larger businesses understand how they can use the latest tools and updates in social media as part of their overall integrated marketing plan to increase their website traffic, reach new customers, and nurture new leads to become clients.

This is a entry to intermediate level workshop that assumes you have social media accounts setup and are trying to use them for business marketing.

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EVENT 2: Advanced Facebook & Instagram Marketing Strategies

WHERE:  342 N. Queen St., Warehouse D Lancaster, PA 17603  (3rd Floor Boardroom)
COST:      $20
Parking: No on-site parking.  Use street parking or N. Queen St. Garage

Advanced Facebook & Instagram Marketing Strategies
Key Tactics & Ideas to Follow

Facebook has been changing and Instagram is growing.  What worked with Facebook Marketing last year will not perform well now.  Discover the keys and tactics to get seen by more of your relevant audience.  As well, Instagram has transformed into a business marketing tool.  Leave with Instagram insights, examples to follow, and key tactical tips

  • How and when to use different Post Types on Facebook
  • When to use the Boost Post ad feature
  • How to setup a Business Profile in Instagram
  • Tools to plan Instagram posts
  • How to use Stories to build rapport with your audience
  • How to grow Instagram fans that matter 
  • Using a 5-3-1 strategy for targeted offers

LIMITED ACCESS / PERSONALIZED COACHING:
Each Workshop will be limited to a maximum of 8. It will be a boardroom table setting so we can dig in and discuss practical applications for the businesses of those attending.

To register and join at the Candy Factory for any of these small group marketing workshops, please complete the form below….

About Mike:

Get practical knowledge and tips you can implement anytime!

001-mike-gingerich-maincut-out-354-square

Mike is President of Digital Hill Multimedia, a web development & marketing agency, co-founder of TabSite.com, a leading Facebook Page app service for contests, and Waftio, a website lead capture tool.

He is a noted Facebook Marketing speaker, as well as author of the book, Game Plan for Social Media Lead Generation.

Mike’s passion is to see businesses and people grow into their highest potential.

Social Media for Business Workshop October 31

For Lancaster County, PA and surrounding area business persons!

Join Mike for a morning of Social Media for Business marketing learning at the Candy Factory Co-Working offices in downtown Lancaster.

WHERE:  342 N. Queen St., Warehouse D Lancaster, PA 17603  (6th Floor Venue Hall)
COST:      $15
Parking: No on-site parking.  Use street parking or N. Queen St. Garage

Social Media for Business Training Event:
Taking Your Social Media Marketing to the Next Level

Facebook Pages, Twitter, Instagram and more have become a regular marketing tool for businesses and organizations to interact with customers, clients and more.  Join me at the Candy Factory in Lancaster City to learn how to go deeper and get better results with your Social Media marketing.

I will discuss a variety of items including:

  • Growing leads with Facebook
  • Maximizing Facebook & Instagram posts with targeting
  • Getting in front of more fans with video
  • Generating more qualified leads for $1 per day
  • Driving traffic back to your website
  • How, when, and what to post
  • Creating a strategic online plan with social media, your website, and more

This is an ideal workshop for marketing managers, small business owners, social media managers, retailers and product or service businesses.

Social Media is different than traditional marketing.  Learn about the methods for Attraction, Engagement, Lead Capture, Conversion, and more.

The workshop, presented by, Mike Gingerich, will help entrepreneurs, small businesses and marketing teams from larger businesses understand how they can use the latest tools and updates in social media as part of their overall integrated marketing plan to increase their website traffic, reach new customers, and nurture new leads to become clients.

This is a entry to intermediate level workshop that assumes you have social media accounts setup and are trying to use them for business marketing.

Cost is $15 per person.

To register and join at the Candy Factory for this marketing event, please complete the form below….

About Mike:

Get practical knowledge and tips you can implement anytime!

001-mike-gingerich-maincut-out-354-square

Mike is President of Digital Hill Multimedia, a web development & marketing agency, co-founder of TabSite.com, a leading Facebook Page app service for contests, and Waftio, a website lead capture tool.

He is a noted Facebook Marketing speaker, as well as author of the book, Game Plan for Social Media Lead Generation.

Mike’s passion is to see businesses and people grow into their highest potential.

Tea and Social Media for Business October 17

For Lancaster County, PA and surrounding area business persons!

Join us for a evening of tea and business marketing learning at, the Tea and Social Media for Business event at the Spice and Tea Exchange in downtown Lancaster.

WHERE:  20 W. Orange St. Lancaster, PA 17603
COST:      $10
WAYS TO REGISTER: Call 717-394-4328, In-Store, or Online

Social Media for Business Training Event:
Taking Your Social Media Marketing to the Next Level

Facebook Pages, Twitter, Instagram and more have become a regular marketing tool for businesses and organizations to interact with customers, clients and more.  Join me at the Tea and Spice Exchange in Lancaster City to learn how to go deeper and get better results with your Social Media marketing.

I will discuss a variety of items including:

  • Growing leads with Facebook
  • Maximizing Facebook & Instagram posts with targeting
  • Getting in front of more fans with video
  • Generating more qualified leads for $1 per day
  • Driving traffic back to your website
  • How, when, and what to post
  • Why regular, engaging visual posts are critical

This is an ideal workshop for marketing managers, small business owners, social media managers, retailers and product or service businesses.

Cost is $10 per person.

To register and join us at the Tea and Spice Exchange for this marketing event, call, register in-store ahead of time or complete form below….

 

Online Social Media for Business Workshop

Practical and informative online workshop to help businesses take advantage of the power of social media as a way to market their business.

• Want to use Social Media strategically in your business?
• Trying to determine what social networks to be on?
• Having trouble keeping up with the latest social media marketing updates and best practices?

All this will be covered and a strategic plan overview for how social media
can be used by your business to grow leads and sales will be outlined to attendees!

Social Media is different than traditional marketing.  Learn about the methods for Attraction, Engagement, Lead Capture, Conversion, and more.

The workshop, presented by, Mike Gingerich, and available live online or by replay after will help entrepreneurs, small businesses and marketing teams from larger businesses understand how they can use the latest tools and updates in social media as part of their overall integrated marketing plan to increase their website traffic, reach new customers, and nurture new leads to become clients.  This is a entry to intermediate level workshop.

Businesses will have the following questions answered:

  • What social networks should our business focus on?
  • How can we not just spend time, but gain real leads via social media?
  • What trends for 2017 in social media do we need to be aware of?
  • How do we use Facebook Live Video, Instagram Stories, & Facebook Ads?
  • How does social media fit into our overall marketing plan?
  • How do I capture leads from social media?

A question and answer time will be included after the initial 60 minute presentation for an additional 15 minutes to answer further specific questions.  Each participant will leave with actionable steps to help guide them in next steps they can take to improve their use of social media for their business.

WORKSHOP DETAILS:

Date: Thursday, May 25, 2017 – 12:30-1:30 pm Eastern Time

WHERE: Online

Cost: $10.  (special price discount for current Digital Hill clients!  Contact us.)

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Get practical knowledge and tips you can implement anytime!

001-mike-gingerich-maincut-out-354-squareAbout Mike:

Mike offers no-nonsense,  straight talk on growing leads and leverage with social media and digital marketing to help small and medium-sized businesses elevate their game and win online.

Mike is President of Digital Hill Multimedia, a web development & marketing agency, co-founder of TabSite.com, a leading Facebook Page app service for contests, and Waftio, a website lead capture tool.  He is a noted Facebook Marketing speaker, as well as author of the book, Game Plan for Social Media Lead Generation.  Mike’s passion is to see businesses and people grow into their highest potential.

Mike has the unique ability to dive deep quickly, understanding businesses, social networks and trends, while delivering energetic and practical ideas marketers can understand. Mike has 10+ years experience in Internet Marketing, a Master’s in Organizational Development and Leadership, and a proven track record of providing innovative digital and social strategy consulting for businesses.

Fort Wayne Social Media for Business Workshop

Practical, tactical, and empowering workshop to help businesses take advantage of the power of social media as a way to market their business.

• Want to use Social Media strategically in your business?
• Trying to determine what social networks to be on?
• Having trouble keeping up with the latest social media marketing updates and best practices?

All this will be covered and a strategic plan overview for how social media
can be used by your business to grow leads and sales will be outlined to attendees!

Social Media is different than traditional marketing.  Learn about the methods for Attraction, Engagement, Lead Capture, Conversion, and more.

The workshop, presented by, Mike Gingerich, and hosted at the Greater Fort Wayne Inc. offices will help entrepreneurs, small businesses and marketing teams from larger businesses understand how they can use the latest tools and updates in social media as part of their overall integrated marketing plan to increase their website traffic, reach new customers, and nurture new leads to become clients.

Businesses will have the following questions answered:

  • What social networks should our business focus on?
  • How can we not just spend time, but gain real leads via social media?
  • What trends for 2017 in social media do we need to be aware of?
  • How do we use Facebook Live Video, Instagram Stories, & Facebook Ads?
  • How does social media fit into our overall marketing plan?
  • How do I capture leads from social media?

A question and answer time will be included for the final 15-20 minutes to answer your specific questions.  Each participant will leave with actionable steps to help guide them in next steps they can take to improve their use of social media for their business.

WORKSHOP DETAILS:

Date: Thursday, Feb. 2, 8:30 – 10:00 a.m SOLD OUT

Date: Thursday, March 16, 8:30 – 10:00 a.m.

WHERE: Greater Fort Wayne Inc. Chamber, 200 E. Main St, Suite 800 Fort Wayne 46802
In the Doermer Central Room. The receptionist can direct you.  NOTE: Use the public parking garages nearby. Parking onsite not validated.

Cost: $25; discount for 2 or 3 attendees from the same business.

button-call-out

Get practical knowledge and tips you can implement anytime!

001-mike-gingerich-maincut-out-354-squareAbout Mike:

Mike offers no-nonsense,  straight talk on growing leads and leverage with social media and digital marketing to help small and medium-sized businesses elevate their game and win online.

Mike is President of Digital Hill Multimedia, having started in business development and website sales, and then as social media exploded, gravitated towards Facebook and the marketing side of how to use social and tools to grow your audience, increase your leads, and convert more sales.  He is a co-founder of  TabSite, a industry-leading promotion and contest app platform, author of the book Game Plan for Social Media Lead Generation, and thoroughly enjoys leading social and online marketing trainings.

Digging Into Google Analytics Workshop @ The Goshen Chamber

GoogleAnalyticsGraphic

Join Mike Gingerich and Joe Mehl at the Goshen Chamber of Commerce University Workshop…

DIGGING INTO GOOGLE ANALYTICS WORKSHOP

Together we’ll cover the in’s and out’s of Google Analytics and how it can be used by businesses to help understand your website traffic and how understanding that traffic can help grow your business!

At the Google Analytics Workshop hosted by the Goshen Chamber of Commerce, we will cover the following:

  1. 10 must-knows about Google Analytics
  2. How to generate a monthly website traffic report
  3. How to break down and understand the data
  4. One-on-One workshop (if time allows)

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We’ll take a look at the basics that everyone using Google Analytics needs to know and then dig into a few more advanced tools that can help your business with everyday operations.

 

ga1Google Analytics is an incredibly robust, free tool for measuring web traffic data but it can be very daunting when you see all of the data! At our Digging into Google Analytics Workshop, with Mike Gingerich and Joe Mehl of Digital Hill will dive in and explore ways of using Google Analytics to gather and evaluate performance data, to make your website work for you! Beginning with learning basic definitions and metrics, you’ll walk away with a fundamental understanding of how to use Google Analytics.

Goshen Chamber University – Digging into Google Analytics Workshop

When: Thursday August 4th, 2016, 8 – 9:30 am

Where: Goshen Chamber of Commerce Building, 232 South Main Street, Goshen, IN 46526

Fees/Admission:  $25/person

We encourage attendees to bring their own laptops to access your Google Analytics’ account.

To register online, click the “Click Here to Register” button below or, email nkieffer@goshen.org or call Nick Kieffer at (574) 533-2102.

Elevate Your Online Marketing- Using Facebook and Your Website to Increase Traffic and Leads (1)

Elevate Your Online Marketing: Using Facebook and Your Website to Increase Traffic and Leads

In person workshop – Elevate Your Online Marketing

The web changes quickly! What was relevant 2 years ago can be old today. Businesses need to stay current if they want to succeed online.

Today one of the leaders on social media for business is Facebook. Every major buyer demographic is spending significant time on Facebook every day. With the right strategy, your business can get in front of the exact audience you want and drive more traffic to your website.

Once you drive traffic to your website, you must have a plan for what to do with them! They should have a good experience on your site whether they’re on a computer, tablet or smartphone.

Elevate Your Online Marketing- Using Facebook and Your Website to Increase Traffic and Leads (1)

That’s what we’ll cover in this workshop and more including:

  • Why Facebook matters for small and medium sized businesses
  • Website keys for 2016 and beyond
  • How to use Facebook and your website together to increase leads
  • What are “soft” website leads and why you need them on your site

Discover practical tools for success with Facebook and your website. You’ll leave with a clear understanding of how to evaluate your website, what it needs to be a valuable tool in your marketing, and how to use Facebook as a part of a cohesive effort to reach and drive targeted customers to your website. Relevant ideas for business to consumer and business to business companies!

elevate your online marketingWHEN: May 18th, 9:00 am – 12:00 pm

WHERE: Ivy Tech, Rochester, 1820 Park Road, Rochester, IN 46975

COST: $25

REGISTRATION: Contact Tiffany Futrell at FEDCO (574) 223-3326 or tfutrell@fultondevelopment.org

ABOUT THE SPEAKER:
Elevate your online marketingI serve as President of Digital Hill Multimedia and spend my time helping businesses gain advantages online. Our team builds websites and web software to empower businesses to grow traffic and leads online, as well as gain efficiencies with online web software.

I also lead our Digital Marketing team where we develop social media, content, and ad strategies for businesses. I live online and continually test new social media and online tools for business use.

In my spare time, I write a weekly column in the Goshen News Business Section called Tech Talk.

To register for this event click here.

 

Using Social Media to Market Your Business

Wanting to use Social Media strategically in marketing your business?

Trying to determine what social networks to use?  Learn how using social media to market your business can generate new leads and sales.

In this April 28 morning workshop at the Elkhart Chamber sponsored by SCORE, I will discuss how Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram can help entrepreneurs and businesses market their business.

Using Social Media to Market Your Business

We’ll look at multiple social media platforms and outline a plan for how businesses can use social media as part of their overall integrated marketing plan.  This plan can help a business to increase their web presence, reach new customers, and nurture new leads to become clients.

It’s a social media workshop and more, as we dive into your overall digital marketing business strategy.

Growing Leads and Sales with Social Media WORKSHOP
Workshop Details:

DATE: Thursday, April 28, 2016 9AM-11:30AM
LOCATION: Elkhart Chamber of Commerce

COST: $30 Members, $40 non-members – Register by April 22

REGISTER HERE >>

Social Media is different than traditional marketing.  Learn about the methods for Attraction, Engagement, Nurture, Conversion, and more.

This workshop will help businesses answer the following questions:

  • What social networks should our business focus on?
  • How can we not just spend time, but gain real leads via social media?
  • How can our team manage social efficiently on limited time?
  • What trends for 2016 in social media do we need to be aware of?
  • How does social media fit in our overall marketing plan?
  • How do I capture leads from social media?

A question and answer time will be included.

Using Social Media to Market Your Business

Mike Gingerich

My Background:  I serve as President of Digital Hill Multimedia and am the co-founder of TabSite.com, a leading Facebook Page app service for contests and lead capture.  I’m a noted Facebook Marketing speaker and strategist, as well as Top 20 Finalist in Social Media Examiner‘s 2015 Social Media Best Blogs contest.  My expertise is in the areas of growing business online.  How to increase quality business leads via digital and social media, as well as how to leverage social to attract, amplify, and engage growing online communities. I have 10+ years experience in Internet Marketing, a Master’s in Organizational Development and Leadership, and a proven track record of providing innovative digital and social strategy consulting for businesses.

The Evolution of Social Media for Business: What Matters Now

Change.

It’s the name of the digital game!

hello-my-name-is

Keep up or simply fall way, way behind.

Things change fast online.  What worked online 2 years ago, might be old now.  What was leading edge 3 years ago may be obsolete, and social media leads this charge.

I can’t count the times on both hands that Facebook has made changes in the past 12 months!  Periscope?  It didn’t exist 12 months ago.  Instagram?  Didn’t have ads.  Twitter?  Launched Periscope….etc.

Social Media can be a valuable marketing tool for businesses online.  The challenge is that things change rapidly and to be effective you have to stay up on things and adapt.  Adapt to what works and to what works with your audience.

I’m here to help.

The Evolution of Social Media for Business: What Matters Now

evolution-of-social

goshenchamberThis workshop presented in partnership with the Goshen Chamber of Commerce will dive into the details so business owners and marketers will discover what’s working in the fast-changing world of social media marketing.

TAKEAWAYS: Businesses will come away with knowledge about new social media platforms, tools, and specific tactics that are working today in social media marketing.

Businesses will be given direction to help them decide for their business where and how they should invest time and effort with social media as part of their online marketing plan.

WHEN: Tuesday, October 20, 8-11 a.m.

WHERE: Goshen Chamber of Commerce, 232 S. Main St., Goshen, IN

COST Per Person: $25 for Chamber Members, $35 for Non-Members

About the Speaker:

293x379Mike Gingerich -20140822-6-cropI serve as President of Digital Hill Multimedia and spend my time helping businesses gain advantages online.  Our team builds websites and web software to empower businesses to grow traffic and leads online, as well as gain efficiencies with online web software.

I also lead our Digital Marketing team where we develop social media, content, and ad strategies for businesses.  I live online and continually test new social media and online tools for business uses.

In my spare time I write a weekly column in the Goshen News Business Section called Tech Talk.

WHO SHOULD ATTEND:  Business owners, Marketing Managers, and Sales persons!  Anyone with the responsibility to help market the business online can benefit.

We’ll cover the keys for Facebook today and talk about some of the old standby’s including Twitter, YouTube, Instagram and Pinterest, as well as some of the newest tools for business including Blab, Periscope, Meerkat, and SnapChat.

The goal will be to help show how various platforms can be used and to help businesses narrow down what they should be doing based on their goals and ideal customer target.

Complete the form below to register.

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Growing Leads and Sales with Social Media WORKSHOP

Wanting to use Social Media strategically in your business?

Trying to determine what social networks to use?

In this October 22 morning workshop, I will discuss how Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram can help entrepreneurs and businesses.

social-media-for-biz

We’ll look at each platform and outline a plan for how businesses can use social media as part of their overall integrated marketing plan.  This plan can help a business to increase their web presence, reach new customers, and nurture new leads to become clients.

It’s a social media workshop and more, as we dive into your overall digital marketing business strategy.

Growing Leads and Sales with Social Media WORKSHOP
Workshop Details:

DATE: Thursday, October 22, 2015 9AM-12PM
LOCATION: Rochester/Ivy Tech Learning Center , 
1820 Park Road, Rochester, IN 46975
COST: $35 – Register by October 16

rochester

This workshop is hosted by the Fulton Economic Development Corporation (FEDCO), the Fulton County Chamber of Commerce, 1st Source Bank and Wabash Valley Power.

Social Media is different than traditional marketing.  Learn about the methods for Attraction, Engagement, Nurture, Conversion, and more.

This workshop will help businesses answer the following questions:

  • What social networks should our business focus on?
  • How can we not just spend time, but gain real leads via social media?
  • How can our team manage social efficiently on limited time?
  • What trends for 2015 in social media do we need to be aware of?
  • How does social media fit in our overall marketing plan?
  • How do I capture leads from social media?

A question and answer time will be included.

293x379Mike Gingerich -20140822-6-cropMy Background:  I serve as President of Digital Hill Multimedia and am the co-founder of TabSite.com, a leading Facebook Page app service for contests and lead capture.  I’m a noted Facebook Marketing speaker and strategist, as well as Top 20 Finalist in Social Media Examiner‘s 2015 Social Media Best Blogs contest.  My expertise is in the areas of growing business online.  How to increase quality business leads via digital and social media, as well as how to leverage social to attract, amplify, and engage growing online communities. I have 10+ years experience in Internet Marketing, a Master’s in Organizational Development and Leadership, and a proven track record of providing innovative digital and social strategy consulting for businesses.