Category Archives: Blog

Best Social Media Customer Service Practices-315

Best Social Media Customer Service Practices

Best Social Media Customer Service Practices-315Thanks to technology, it’s now easier than ever to build relationships with your client base—or is it? While new technology has certainly given us more ways to connect with potential customers, it also comes with its own rules and learning curves. Don’t assume that having the hottest gadgets or using the latest apps will automatically put you a step ahead of the competition. You’ll also have to make sure you’re employing the right strategies to use those tools effectively. Otherwise, you might as well still be cold calling from a phone book.

Social media is one of the best examples to illustrate this concept. Practically every established
business out there has Facebook and Twitter pages by now, but look at the numbers and you’ll
see that some brands have much greater success across these platforms than others when it
comes to key factors like customer acquisition, satisfaction, and retention.

Furthermore, there are plenty of other social media platforms out there, each with their own uses. Figuring out how to make the best possible use of each one can be overwhelming—so let’s start slowly. Here are a few simple things you can do to improve your social media customer service practices across the board:

Choose the platforms that work for your business

As we mentioned previously, there are plenty of different social media platforms out there—in
addition to Facebook and Twitter, there’s also LinkedIn, Instagram, Pinterest, and a whole host
of others. Before you drive yourself crazy for the next week setting up accounts for each, do a
bit of research into what platforms are most likely to help you interact with your audience. The answers will vary widely depending on factors like the size of your company, the demographics
you’re trying to reach, and of course, the products or services that you provide.

Best Social Media Customer Service Practices-4

Monitor your engagements

Good customer service is great for growing your brand, and if that’s one of your goals then you need to know how often your brand is being talked about—and by whom. Without this crucial marketing data, you leave yourself no room to develop—there’s no telling how to move forward when you don’t know where you currently stand.

All major brands already do this, and every startup with serious ambitions should. Look for resources that can help you track mentions, likes, and other forms of engagement.

Pay attention to feedback

Communication with your audience isn’t a one-way street, and most social media platforms give your customers ample opportunities to speak back to you about the quality of your products or services. In addition to monitoring the number of times you’re being mentioned, you should also pay close attention to the context—are people talking about you because they’re thrilled with your brand, or are they upset about a major flaw in your business model?

In either case, your customers’ opinions can be extremely useful. Good feedback is an excellent way to find quotes for testimonials, whereas negative feedback might alert you to a correctable error before it sinks your company entirely.

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Always respond appropriately

Stay clear, composed, and professional no matter what platform you use. As well as, no matter how many people are talking about your brand and what they’re saying about you. The anonymity of the internet makes it very easy to fire off a retort when somebody gets under your skin. However, remember that you’re not anonymous when you’re representing a brand.

The news is full of examples of businesses who have lost customers and damaged their credibility with a short-tempered social media posting, including a Las Vegas pizzeria that threatened one customer for posting a negative Yelp review. Train whoever represents your business on social media to have some basic negotiating skills—it could save you from a scandal down the road.

Social media can be an extraordinarily powerful tool, but it’s a double-edged sword and you need to handle it with care. Wasting your energy on platforms that don’t work for your brand, failing to monitor customer engagements, ignoring feedback, or responding to it inappropriately can all do more harm than good.

Keep our suggestions in mind, though, and you should be able to connect with your customers while avoiding these common mistakes. We look forward to seeing you and your brand on the web!

Website Development for Hurricane Boats and Godfrey Pontoon Boats

Website Development for Hurricane Boats and Godfrey Pontoon Boats

Website Development for Hurricane Boats and Godfrey Pontoon BoatsManaging multiple websites separately can be a pain for a marketing team. With different logins and possibly dealing with different content management systems, it is hard to create a cohesive multi-site strategy.

A multi-site web system simplifies things. You use one login to access all sites. Under one account, you are granted the power to edit, add to, and modify multiple domains as you wish. The layouts, promotions, content of any site is congregated on one single online interface. No switching between sites and multiple logins is involved. You can still keep sites and their individual purposes and content separate with different domains while keeping your brand’s uniqueness across all sites.

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The Many Features of the New Multi-Website System

Both Hurricane Boats and its sister-site Godfrey Pontoon Boats have a similar theme and style. This allows users to quickly find the boat information they are interested in.  Let’s take a quick look at the shared features of these beautiful sites to see the benefits of multi-site management in action.

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Gallery

Each site’s home page features an eye-catching home page rotating image gallery that showcases the boat models and provides a quick link to their page. The team can easily update and re-order any of these images, therefore, keeping the site fresh and current.

Promotions Management

Using Godfrey Pontoon Boats as an example, we can see how easy it is to promote events and sales with the system. The site has a special area right below the boat models section for promotions and sales. This highly visible area is easily updated at any time with the system. So it can be kept current throughout the year.

Footer

Each footer is “sticky” and fixed in place at the bottom of the screen on desktop devices. This keeps important links front and center when scrolling. The footer serves as quick access to two important features:

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  • Build a Boat
    The Build a Boat tool lets visitors build their dream boat within an affordable price range. This is a powerful tool that gives users a reason to stay on your site longer. They can literally select their boat with all the custom color and feature combinations, and then see their boat before they order it! In addition, lead capture is implemented into the tool. Users create an account and save their boat design. In this action, their information is collected. As a result, they can be contacted by a dealer nearest to them.
  • Find Your Dealer
    With the Find Your Dealer tool, the move from dream to reality moves is initiated. By providing location and desired boat model, prospects are able to locate dealers near them. Hence, easily to see boats they have in stock or to discuss their pre-select build-a-boat unit.

The Compare Models Tool

Both sites present its various models to visitors on the homepage with a series of image links. The links take visitors to the Compare Model tool where more detailed information on a boat model can be found.

Layouts, a unique description for the model in question,  and specs give prospective buyers an idea of what the final product will look like and how the model will serve their needs. Through the tool, a buyer may compare the luxurious Sanpan series pontoon to the family-friendly Sweetwater.

Video

Both sites feature a video section to show off the product. The system allows you to update these videos as needed.

The beauty of a multi-website system comes is evident when you consider each site’s individuality. Although they maintain some uniformity, they have different feels and styles.

Hurricane Boats is all about action and excitement. The design for users who wish to feel “energized, exhilarated and adventurous.”  Users feel the urge to hop on the Hurricane and take a ride. In contrast, Godfrey Pontoon Boats is more subdued with a Cinzel font, a greyish-blue color scheme and an emphasis on community rather than the individual.

Using a multi-website system, Hurricane Boats is equipped to get more boats and their new owners on the water. Do you need a multi-website system for your business? Contact us.

How to use Facebook Live Video to drive Social Media Traffic to your Landing Page - 315

How to Use Facebook Live Video to Drive Social Media Traffic to your Landing Page

How to use Facebook Live Video to drive Social Media Traffic to your Landing Page - 315Although live video apps like Periscope have been around since 2015, it wasn’t until 2016 that they took center stage, all thanks to Facebook’s Live video feature. Since its introduction, Live Video has been used for many reasons from every day to controversial.

As a business, your usage of live video should focus on driving traffic to your landing page through social media engagement. However, doing a live video is not easy at the start especially when anything can happen live. You need to prepare to minimize any unwanted surprises, and you’ll also need to know exactly why you’re going live.

Events coverage and product launches are a couple of good reasons to go live on Facebook. But whatever your reason is, here are the questions to ask yourself for a successful campaign:

What’s it about?

Choose a topic to build your video around. Plan what you want to present, and practice over and over until you come across as natural as possible. Yes, it’s live, but it can still be scripted (though it shouldn’t look scripted). Your live video reflects on your business, so it has to be an accurate depiction of the image you want people to see. Dress well, use good lighting, and use a smartphone with a good camera. If your shots are shaky, invest in a small tripod.

When are you broadcasting?

Owners of verified Facebook Pages can schedule live videos and give fans a heads up. But even if you don’t have a verified page, you can announce your upcoming broadcast with an attention-grabbing poster. Mention the time, date, and the topic to give fans something to look forward to. Share the image on your page and other social media sites. Take out a Facebook ad if you want a wider reach outside your current fan base.

Why are you doing the recording?

When you do your broadcast, don’t forget to add the landing page link in the caption live video caption. If the URL is long, shorten it on bit.ly or goo.gl, or create a simple permalink. You can also use LeadPages, a landing page tool to create a domain redirecting to the page. This makes it easy for you to read the link out loud to your viewers, and makes it easy for them to remember. It doesn’t hurt to tell them what they can expect to see and do when they visit your landing page. Is it a contest? A new product reveal? Give them a reason to click on the link.

How are you getting more out of it?

A live video on Facebook isn’t necessarily over when you’re done streaming. For those who missed your broadcast, they can catch up once Facebook publishes the video on your feed as a regular post. Pin the video to the top of your page to make it easy to spot. Next, get the URL of the video post and share it across all your social media sites, not just Facebook. As for the video itself, you can upload it to sites like YouTube and Vimeo. You can also upload a teaser clip to Snapchat or Instagram.

Facebook Live is only one of the many tools you can use to drive increased traffic to your landing page.  Check out the linked guide to see what other effective means you have at your disposal.

New LinkedIn Layout

The New LinkedIn Layout

New LinkedIn LayoutWhen it comes to social media platforms, there have been big winners, big losers, and those that just sort of lurk in the background.

With 1 billion+ active users, Facebook is clearly at the head of the pack, while MySpace has virtually vanished, and is definitely in the rear. LinkedIn has, in recent years at least, been somewhere in the middle, with occasional rumors of trouble in digital paradise.

This year, however, LinkedIn seems determined to revamp its image. A big part of that is the new layout and design. Here’s what you need to know.

A Familiar Look and Feel

One of the biggest changes in the LinkedIn platform is actually a move towards copying other platforms. The world’s professional networking platform now looks more like its peers. Conversations, status updates, and similar user-generated content are firmly at the forefront. It feels more familiar, even to newbies, and it seems like a step in the right direction.

Better Metrics

A positive change in the LinkedIn platform is in the metrics, which are improved, and give users more information they can use. Again, this is more in line with what users expect from other platforms.

Simple Messaging

Another move towards twinning with other social media platforms is to make messaging other users simpler. This is a nice change, and again, makes the suited and booted version of the social network a little more user-friendly for everyone.

Streamlined and Familiar

All in all, from the focus on news streams to the layout and the trending topics, the new look LinkedIn looks a lot like Facebook. That’s actually a great thing. While we all know you shouldn’t be sharing snaps of your lunch or the color of your aura on a professional network, it’s nice just to be able to log in and get things done, without having to figure them out.

By following the pack, LinkedIn may well have solved some of their biggest user friendliness problems.

The Next Step?

LinkedIn was built on the concept that people would be willing to pay for premium membership. Their business model has always been centered on this. However, premium membership is not a priority for most average users, so the platform may well be missing their last trick there.

A shift to focus on paid advertising and increased job-related services, while making the rest of the platform free may well be the solution to the company’s rumored financial woes. It will be interesting to see if they copy Facebook’s model here too.

Until then, however, there’s no doubt that this service looks much better, and is much easier to use. Well done LinkedIn!

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How Mobile Internet Use Impacts Lead Capture on Websites- 315

How Mobile Internet Use Impacts Lead Capture on Websites

How Mobile Internet Use Impacts Lead Capture on Websites- 315Increasingly, internet browsing happens on the small screen. Mobile devices are now considered the most popular vehicle for browsing the internet, surpassing desktop web browsing use.

This means that it is likely that the first contact prospective buyers have with your site will be facilitated by a mobile device. This growing tide of mobile users is unlikely to change any time soon.

To keep up with the times, many businesses need to change their lead capture strategies to make them mobile user-friendly. Let’s look at forms for an example of why (and how) your lead capture strategy should be altered for the mobile user.

Forms

Forms are a crucial lead capture tool. Site visitors (often prospects and potential customers) fill out the fields and leave important information – names, addresses, phone numbers, businesses, and roles at their companies.

With these questions answered, you now have your user profile data.When you have a well-designed form, it’s easy for visitors to click on each field with their mouse and type in information with a keyboard.

However, that’s assuming your visitor actually found your site using a “traditional” desktop to browse the internet. What if users came to the site through a mobile device?

Crowding too much content on a small screen will likely frustrate your visitor and cause them to back out and move on to your competition. If they can’t see it, or have to “pinch and zoom”, studies show they leave. In that instant, you’ve probably lost a customer.

For forms, always be aware of ways you can narrow down the number of fields.  “Less is more” applies here.  The lesser the number of fields, the more users will complete the form, especially on a mobile device.

How to Change Your Lead Capture Strategy for Mobile

Think Small

Your content must be planned and optimized with small screens in mind. Users access the internet primarily through smartphones and other mobile devices. With so much potential traffic coming from mobile users, your web design should follow some basic rules.

  • Short paragraphs and bullet points
  • Headlines should precede paragraphs
  • Important parts of the content should be placed at the beginning where it is most visible and has the highest chance of being read.

Simplify CTAs

With limited available space, your calls to action should not be too long. Leave only the essentials for an effective and appealing CTA.

  • Images should look good and fit well on the screen
  • Clickable text should be easy to click
  • Utilize images like buttons if necessary

Use of Hyperlinked Phone Numbers

With mobile users, if it isn’t easy, they are likely not to do it. Therefore, hyperlinking phone numbers lets users take action easily. It makes use of a smartphone’s capability to dial numbers with the click of a link.

Promote Customer Loyalty

Provide mobile customers with promotions and discounts they can redeem on their phone. In stores, customer loyalty programs have been found to be a great return on investment as they:

  • Increase frequency of visits
  • Increase spending per sale

Launch a Text Campaign

Target your mobile base with a text campaign and thus use the power of mobiles to your benefit. Text messages have a high response rate. For example, users can text a keyword to the provided number. From there, you can entice users to provide their email address or phone number in exchange for a reward.

Your lead capture strategy is vital for the effectiveness of your website. A website that is designed with mobile in mind allows your business to capture a larger share of the market. Stay competitive with a mobile-focused strategy.  Time to improve your site for mobile users? Contact us to discuss today!

Engage your Fans on Social Media to Grow Leads - 315

Engage your Fans on Social Media to Grow Leads

Engage your Fans on Social Media to Grow Leads - 315
You have a challenging task in front of you, taking your sales team from good to great. Lead generation resources are plentiful and make it easier to accomplish this goal, but you still have a long road to get from point A to point B.

Want to short circuit this process and get the results you want? Does a lead generation pipeline that’s free and works 24/7 sound like it’s a good fit for your organization?

Social media is the secret selling weapon that you’ve been waiting for. Too many companies set up social profiles and post about a few discounts or share company news. They don’t consider this channel the center of a robust lead generation strategy. At most, they treat it as a marketing channel. Social media selling opens up high quality leads that your sales team will love to work with.

What is Social Media Selling

Social media selling looks a lot different from the typical sales pitch. You aren’t going through an entire spiel to try and convince a person to buy your products or services. In fact, most of the time your sales team won’t be talking about your offerings at all.

Instead, you engage with your customers and potential leads on social media pages. Listen to what they have to say and have conversations with everyone stopping by. Follow the same brands and influencers that your target audience does, so you learn more about what’s important to them.

Follow the Three Rules of Social Selling

  1. Stop yourself from talking about your products and services unless it’s incredibly relevant to the conversation.
  1. Don’t talk about yourself. This conversation is about the consumer, not your company.
  1. Be authentic and don’t come off like you’re reading from a sales script.

What’s In It For the Customer?

Many companies think that social selling only revolves around posting constantly about their products, services or how they stack up against the competition. They show off their awards, post testimonials and talk about employees. The “me me me” approach doesn’t endear you to social media followers.

They’re asking themselves “What’s in it for me?” There are millions of social media accounts to follow. If you don’t offer a compelling reason for this audience to stick around, they’re headed elsewhere.

The Three Keys to Social Engagement

Educate

Buyers go through many stages in their journey from an interested person to a customer. They often start out without knowing a lot about ways to fix a problem or to improve their quality of life. Educate potential customers with the information they need to make informed choices on the best solutions for them.

Excite

Don’t do the same things as everyone else. Look for ways to stand out and offer customers a different experience. Position yourself as the go-to company in your industry, rather than a follower.

Engage

Have a conversation with interested audience members. The most important thing you can do right now is to listen. Understand what they’re asking, the pain points that influence these questions and the best way to convey information to them.

5 Ways for Non-Profits to Grow Their Email List - 315

5 Ways for a Non Profit to Grow Their Email List

5 Ways for Non-Profits to Grow Their Email List - 315

No matter where you look for digital marketing information, there’s one universal truth: the secret to high conversions lies in the list. Your website draws people in, but it’s your email list that keeps you in touch with them, and it’s that long term relationship that turns visitors into community members.

As a nonprofit, you rely heavily on the community. We’ve got 5 great tips that will help you extend your community online, so you can reap the benefits of digital marketing, fundraising, staying in touch, and sharing your successes.

1. Put Opt-In Forms On Every Page

It sounds simple, but you’d be surprised how many websites don’t use this simple trick. Make it easy to sign up. Put a small form on each page, preferably above the fold, where they are seen by every single visitor.

2. Offer Something In Return

When last did you sign up for a newsletter just because you want email? If you’re like most people, the answer is never. You need to give people a reason to subscribe! Whether it’s a free report, an ebook or your newsletter, make it free, and make it too good to turn down!

3. Make It Shareable

Automatically redirect new subscribers to a page where they can invite some friends, or you could simply redirect your subscribers to a thank you page that asks them to spread the word. Most people are very willing to share a good cause anyway. They just need a little reminder or a nudge in the right direction.

4. Tell EVERYONE

Putting your opt-in forms on every page is a good start, but if you want to see your list grow, you need to do more than that.

  • Add a link to your sign up form on your email signature, so you market it whenever you send mail.
  • Post it on your social media channels, and ask fans and followers to do the same.
  • Mention it on your business cards.
  • Run a contest, where entry requires sign up.

The more you market your list, the more people will sign up, guaranteed.

5. Send Great Newsletters

If you’re telling people that you’re going to send them a newsletter that will inform, amuse, inspire and excite, then you had better deliver! Most people don’t struggle to build their lists once they really set their minds to it, but they do struggle to keep subscribers.

Make sure that every newsletter you send is one that you’d be excited to see in your own mailbox. Write for your audience, rather than simply pushing your agenda. Ask questions. Share knowledge. Include inspirational stories that they’ll want to share with their friends.

When done correctly, an email list can be a nonprofit’s greatest digital marketing assets, and these tips should help you to get started on the right track.

's New Pixel Phone will do for Mobile SEO - 315

What Google’s New Pixel Phone will do for Mobile SEO

's New Pixel Phone will do for Mobile SEO - 315

Google’s new voice search platform, Google assistant, is an integral part of the new Google Pixel. Learn how voice search is leading the evolution in mobile SEO.

Google made a big splash recently with their new smartphone announcement, the Google Pixel. It’s Google’s first foray into the smartphone market since the introduction of their Nexus mobile line, and it looks like things are going well for the search giant.

Apple’s smartphone market share is stagnating, and initial reviews of the Pixel are positive.

Journalists seem especially impressed with the introduction of Google’s new voice-assisted search platform, Google assistant. Google assistant is set to take over for Google Now on Google’s newly released Android 7.0, Nougat. It grabbed our attention, mainly because Google Now was no slouch.

Voice-Assisted Search Platform

Google looks to be going all in on voice search, and rightly so. Google’s own data shows 55 percent of teens and 41 percent of adults use voice search more than once a day.

With Apple pushing their Siri assistant, and Amazon always improving their Alexa, Google is capitalizing on a thriving market.

We for one, are looking forward to the move towards voice search, but we do have our reservations. Voice search is undoubtedly going to change the face of mobile SEO. How exactly, isn’t understood yet. Though, we can speculate. Let’s break down what we know so far about Google assistant’s effect on mobile SEO.

Voice Search ≠ Text Search

Voice assistants will change the way Internet searches are conducted. The nature of a voice search is often local and phrased differently than a text search. For example, the phrase, “I’m looking for some food” will return positive results in a voice search.

In a text search, however, location data isn’t included, and the same phrase returns general results that aren’t even related to restaurants.

Tailoring your keywords to speech phrasing and pinpointed location is likely to become an important part of mobile SEO in the near future.

Google has already revealed through their Possum update, that location data is going to become more and more important in search results. We expect Google used the update in part to give SEO marketers the nod towards location-based keywords to cater towards voice search.

Keeping it Simple

SEO comes down to identifying what users are searching for. If you can appear in those results, you can sell your product or service. Voice search users are searching local.

Bing data found that close to half of voice searches have local intent. While these results don’t include Google, it’s safe to assume consumer search intent doesn’t vary much across platforms.

The answer to targeting voice assistant users is obvious, stay local.

Google maintains a database called Google My Business that allows local businesses to provide Google with basic information. Google assistant pulls information from the database, combines it with GPS information, and uses the results to answer search queries.

Adding your information to Google My Business makes sure Google assistant has the information it needs to recommend your business.

What’s good for Google is good for your SEO.

's New Pixel Phone will do for Mobile SEO - 1

Are Paid Search Results Finally Dying?

Everyone knows about the paid results that appear at the top of every Google search. But will this concept translate to voice? We hope not.

Google assistant aims to act like a human being. It wants to answer our questions in a conversational tone, giving us an answer, rather than a list. This means one answer per search query.

If paid search results appear in Google voice searches, we wonder, what’s to stop companies from buying their way into search results? Paid voice search results are something to keep a keen eye on. They hold the power to completely shift mobile SEO away from organic traffic.

Voice search is here to stay. The next few years are going to have a significant impact on mobile SEO, as marketers gain more first-hand experience with Google assistant. Mobile SEO never sleeps, and it’s up marketers and their clients to stay one step ahead of the competition.

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Top 7 Things to Consider when Choosing a Domain Name

Top 7 Things to Consider when Choosing a Domain Name - 315

Brick and mortar real estate is all about location. If your business is in a dark alley and surrounded by industrial warehouses, chances are you won’t get a lot of foot traffic. You want to be on a main thoroughfare or part of a busy shopping district so your customers can easily and conveniently get to you. Without the right location, you’re setting your small business up for failure.

Your online website address is just as essential as finding the right piece of commercial real estate. The domain name is the first thing potential customers look for when they’re seeking you out online, and if you have a confusing name or something that’s filled with hyphens and difficult to type, you’re going to lose them.

Key Factors in Choosing a Domain Name for Your Small Business

Follow these best practices to get a domain name that represents your small business effectively.

  1. Choose between your company name and a keyword rich online domain.

    Ideally, you brand your website around your business to have consistency for your customers, but that’s not always possible. A keyword-rich option incorporates the terms that you want to rank for. Spend some time researching the best phrases before making a purchase.

  2. Keep it simple.

    No one is going to remember a 30 character domain name. Aim for as few words and syllables as possible. Imagine the name on a business card or piece of marketing collateral to determine what could work well in reality.

  3. Resist impulse purchases.

    Even if your first-choice domain name ends up getting registered quickly, you have millions of other choices. Take a deep breath and consider the long-term needs of your business. The last thing you want to do is go through a rebranding a few years down the road. Pick something with staying power. However, once you make your final selection, register it as soon as possible. You don’t want to waste all that research time on something that gets swiped out from under your nose.

  4. Throw everything that isn’t characters out the window.

    Have you ever seen domain names filled with hyphens, numbers and other weird configurations? These confuse consumers and degrade their trust in your business, so stick with letters as much as possible, or single hyphen.

  5. Avoid uncommon top-level domain names.

    The TLD (top level domain) is the part of the website name that comes after the period. For example, .com is the one you see the most. Stick with this go-to option unless you’re a non-profit. A .org domain works better for that type of business. The others like “.tv” and more are simply not as mainstream.

  6. Protect your business brand.

    You need to purchase more domains than the base name when you’re getting started. Don’t give squatters, spammers, and scammers the opportunity to cheapen your brand through domain variations. Register the .net, .us and .org alongside the .com and redirect these options to your primary website.

  7. Complement your domain with descriptive websites.

    Think about the terms a typical customer uses when they’re searching for your product or service category. For example, a general contractor in Baltimore chooses HainesContracting.com and picks up BaltimoreContractors.com and BaltimoreGeneralContracting.com at the same time. Much like the variant domains, you can redirect these to your main site or turn them into landing pages.

Your domain name can lead you to success or put your business in the Internet’s bad side of town. Follow these tips to get the results you want from your online presence.

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Website Tools that Work- CorknCleaver - 600

Website Tools that Work: Cork’ N Cleaver

Website Tools that Work- CorknCleaver - 600
A well-designed website is easy for admins to update and control, and even easier for users to navigate. CorknCleaverOnline.com uses the web CMS tools provided by Digital Hill to manage their site effectively.

Digital Hill’s advanced website tools help the Cork’s N Cleaver boost gift card online sales while managing content efficiently. With a powerful content management system at their disposal, web admins can exercise extensive control over site content. As well, with a mobile-friendly design, the site works well on all devices including computers, tablets, and smartphones.

Managing Content Effectively

With little to no HTML or programming experience, the CMS system allows you to edit content on your site when needed. With a website you can manage yourself, you have the power to make changes at will without the involvement of a third-party professional web design company. This saves money for the business and offers the ability to alter, delete, or add content quickly when the changes are required.

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Clean and simple, the picture below is a great example of the CMS’s easy-to-use interface. With an intuitive interface, admins can organize and toggle through tabs for quick editing as well as exercise control over individual page settings.

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Easy Updating of Website Features

With the ability to manage content site-wide, CorknCleaver.com’s CMS tool keeps the site updated by giving admins the ability to alter business related content to:

  • Events and Reservations – Starting from the navigation bar, visitors are led to the Special Events and Reservations pages. Customers looking to book reservations and events with Cork’ N Cleaver can access these pages while admins update and edit page content for occasions such as Mother’s Day, Thanksgiving, or birthdays.

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  • Price Changes – Changing the price on menu items in response to fluctuations is quick with the CMS system.

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  • Location – The Location page doubles as the Contact Page and features a simple form. Customers and inquirers can fill out the form to send questions and concerns directly to the Cork’ N Cleaver. Therefore avoiding the hassle of email. Google maps are conveniently embedded into the page. You can enter an address, and map the way to the restaurant from any location.

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  • eCommerce – The eCommerce capabilities of the site are simplified with the CMS system. Once you have selected your gift card, your choice immediately shows up in the cart. Hence you can check out or review the items you have chosen. Admins can easily add items and goods to the eCommerce area.

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Thinking about a website upgrade?  Now’s the time to make your site mobile friendly and to add more website tools. Allow customers to do more on your site and streamline your processes.  Contact us today to discuss your needs!

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