Analytics Archives

BDD Frameworks: Tools for Test-Driven Development

BDD Frameworks: Tools for Test-Driven Development

Staying agile and efficient is critical in the fast-paced world of software development. One technique that has gained substantial interest is Behavior-Driven Development (BDD), typically considered as Test-Driven Development (TDD) development. BDD emphasizes collaboration and communication among developers, testers, non-technical stakeholders, and testing. This article will look at BDD frameworks, their importance, and strategies for […]

Why You Need to Know Your Website Analytics

Is your business website giving you sales leads? What can you improve? Check your website analytics to see where and how potential customers use your site.

What is a CDN (Content Delivery Network) and How They Improve Website Speed

Always striving to improve your website performance will help your business bottom line. Improving your website speed can be achieved by CDN hosting. What is a CDN? Why you should consider it for your business.

Diagnosing Why a Site’s Set of Pages May Ranking Poorly

If your site is ranking poorly, the first step is to diagnose the problem to see what can be done to remedy the situation. Here is a three-step guide to help you conduct a thorough diagnosis and tips to start fixing the problems.

How to Track a Conversion in Google Analytics

When someone visits your website, what do they do? Do you know? Your site should have goals for the action the visitor will take. You should be able to track a conversion. The easiest way to do this is with Google Analytics. Here's how to do it.

Learn Google Analytics Key Terms and What They Track

Want to learn Google Analytics? This primer is an excellent crash course and is a quick way to learn the basics of this important website tool. Learn the most important terms to understand how to get traffic to your website and get more sales.
How to Customize Your Google Analytics Dashboard - 315

How to Customize Your Google Analytics Dashboard

Customize your Google Analytics Dashboard for Social Media traffic, Mobile Stats, and Demographics In Google Analytics, you receive a generic dashboard. It displays the metrics Google thinks are most important about your website in an easy to understand graphic format; the location of your website visitors, the number of users visiting your site and your […]

Digging Into Google Analytics Workshop @ The Goshen Chamber

Join Mike Gingerich and Joe Mehl at the Goshen Chamber of Commerce University Workshop… “DIGGING INTO GOOGLE ANALYTICS WORKSHOP” Together we’ll cover the in’s and out’s of Google Analytics and how it can be used by businesses to help understand your website traffic and how understanding that traffic can help grow your business! At the Google […]
How to Track Conversions with Google Analytics 315

How to Track Conversions with Google Analytics

If you’re selling a product or service online, or using your website for lead generation, then you’ll want to track conversions. What are conversions? Simply put, it’s when a visitor (new or returning) comes to your website and is “converted” to a lead prospect or a customer. For example, someone signing up for your email […]
Developing An Integrated Marketing Plan

Developing An Integrated Marketing Plan

Developing an integrated marketing plan is the key to the success of any business. Templates for marketing plans are available online and can be a decent starting point, but creating a successful marketing plan is more than a matter of filling in some fields in a template with marketing buzzwords. Here are some key aspects […]