Analytics Archives

Is your business website giving you sales leads? What can you improve? Check your website analytics to see where and how potential customers use your site.

Always striving to improve your website performance will help your business bottom line. Improving your website speed can be achieved by CDN hosting. What is a CDN? Why you should consider it for your business.

If your site is ranking poorly, the first step is to diagnose the problem to see what can be done to remedy the situation. Here is a three-step guide to help you conduct a thorough diagnosis and tips to start fixing the problems.

When someone visits your website, what do they do? Do you know? Your site should have goals for the action the visitor will take. You should be able to track a conversion. The easiest way to do this is with Google Analytics. Here's how to do it.

Want to learn Google Analytics? This primer is an excellent crash course and is a quick way to learn the basics of this important website tool. Learn the most important terms to understand how to get traffic to your website and get more sales.

Customize your Google Analytics Dashboard for Social Media traffic, Mobile Stats, and Demographics In Google Analytics, you receive a generic dashboard. It displays the metrics Google thinks are most important about your website in an easy to understand graphic format; the location of your website visitors, the number of users visiting your site and your […]

Join Mike Gingerich and Joe Mehl at the Goshen Chamber of Commerce University Workshop… “DIGGING INTO GOOGLE ANALYTICS WORKSHOP” Together we’ll cover the in’s and out’s of Google Analytics and how it can be used by businesses to help understand your website traffic and how understanding that traffic can help grow your business! At the Google […]

If you’re selling a product or service online, or using your website for lead generation, then you’ll want to track conversions. What are conversions? Simply put, it’s when a visitor (new or returning) comes to your website and is “converted” to a lead prospect or a customer. For example, someone signing up for your email […]

Developing an integrated marketing plan is the key to the success of any business. Templates for marketing plans are available online and can be a decent starting point, but creating a successful marketing plan is more than a matter of filling in some fields in a template with marketing buzzwords. Here are some key aspects […]

The only way you can make progress with your online business is to keep track and measure your activities. For most small business owners, measuring sales is at the top of the monthly and quarterly agendas. However, sales are a result of the marketing strategies and processes implemented in the business, so it makes sense to […]