An email marketing cycle involves sending relevant messages based on where the contact is in the cycle. Here are four steps for successful implementation.
What is GDPR and will it affect your business? GDPR is designed to give citizens of Europe more control over their personal data. The GDPR comes into effect May 25. Do businesses in the US need to worry about it? Maybe. Here's what you need to know.
Marketing used to be simple. You'd craft advertisements for print, billboards or television hoping that customers would respond. You could [...]
There was a time when marketing consisted of having a good product, shoveling out consistent advertising to get in front [...]