Category Archives: Email Marketing

5 Ways for Non-Profits to Grow Their Email List - 315

5 Ways for a Non Profit to Grow Their Email List

5 Ways for Non-Profits to Grow Their Email List - 315

No matter where you look for digital marketing information, there’s one universal truth: the secret to high conversions lies in the list. Your website draws people in, but it’s your email list that keeps you in touch with them, and it’s that long term relationship that turns visitors into community members.

As a nonprofit, you rely heavily on the community. We’ve got 5 great tips that will help you extend your community online, so you can reap the benefits of digital marketing, fundraising, staying in touch, and sharing your successes.

1. Put Opt-In Forms On Every Page

It sounds simple, but you’d be surprised how many websites don’t use this simple trick. Make it easy to sign up. Put a small form on each page, preferably above the fold, where they are seen by every single visitor.

2. Offer Something In Return

When last did you sign up for a newsletter just because you want email? If you’re like most people, the answer is never. You need to give people a reason to subscribe! Whether it’s a free report, an ebook or your newsletter, make it free, and make it too good to turn down!

3. Make It Shareable

Automatically redirect new subscribers to a page where they can invite some friends, or you could simply redirect your subscribers to a thank you page that asks them to spread the word. Most people are very willing to share a good cause anyway. They just need a little reminder or a nudge in the right direction.

4. Tell EVERYONE

Putting your opt-in forms on every page is a good start, but if you want to see your list grow, you need to do more than that.

  • Add a link to your sign up form on your email signature, so you market it whenever you send mail.
  • Post it on your social media channels, and ask fans and followers to do the same.
  • Mention it on your business cards.
  • Run a contest, where entry requires sign up.

The more you market your list, the more people will sign up, guaranteed.

5. Send Great Newsletters

If you’re telling people that you’re going to send them a newsletter that will inform, amuse, inspire and excite, then you had better deliver! Most people don’t struggle to build their lists once they really set their minds to it, but they do struggle to keep subscribers.

Make sure that every newsletter you send is one that you’d be excited to see in your own mailbox. Write for your audience, rather than simply pushing your agenda. Ask questions. Share knowledge. Include inspirational stories that they’ll want to share with their friends.

When done correctly, an email list can be a nonprofit’s greatest digital marketing assets, and these tips should help you to get started on the right track.

Email Spam Filtering Services - 315

Email Spam Filtering Services

Email Spam Filtering Services - 315

For small and medium-sized businesses, entrepreneurs, and those needing reliable security, having a dependable email spam filtering and security solution is critical. The top cloud-base spam filtering and security solutions are not dependent on on-site hardware or software. Rather, they easily integrate with your current web hosting service to offer you added protection and value.

What to Look for from an Email Spam Filtering and Security Provider

Many business owners without a dedicated IT manager don’t know where to find solutions, and many aren’t even aware of what they need.

Here are a few tips to make sure your new provider will offer all the protection you need.

  • Virus protection should protect your network against 100% of known and new viruses that can be sent and received via email.
  • Continual updates to guard against new and changing viruses.
  • Spam filters should capture 99% of unwanted spam.
  • Image and content protection to block unauthorized or inappropriate content before it reaches your inbox.
  • Cloud-based security offerings should be set without needing onsite hardware and software.

The Symantec Solution

Symantec, a highly respected provider of cloud-based security services, offers Pax8, one of the top resources for email security.

Some of the top benefits of Symantec Pax8 include:

  • Less staff time needed to protect computer systems, resulting in streamlined workflows and increased productivity.
  • Reduced threat of data loss and increased ability to stay compliant with regulations.
  • Cost efficient solutions and rapid implementation—again decreasing staff time, making employees more effective.

Choosing an Experienced Cloud-based Solutions Provider

Symantec Pax8 offers a wide range of technology solutions that work synergistically, thus keeping your networks safe from threats. They pride themselves on offering the best, state-of-the-art solutions.

Pax8 was founded in 2012 by a team of executives that previously developed MX Logic.

The Pax8 team proudly offers:

  • Dependable cloud-based solutions to (MSP) partners and customers.
  • Delivery through a single platform; easy to manage for CIO’s or IT managers to maintain.
  • An on-demand sales and support team enabling MSP partners and other vendors to quickly and easily begin offering their cloud-based security solutions.
  • Protects from virus and spam – 99% of spam viruses (95% for email) and protects against 100% of email viruses.
  • Content and image control – blocks users from sending and receiving unauthorized or inappropriate content.
  • 24/7 support – included with your subscription at no additional cost.

MX Logic will be concluding service at the end of this year,  therefore the Digital Hill team researched and identified a tested product and quality service in Pax8. Digital Hill is pleased to be a partner and solution provider of Symantec Pax8 spam filtering and email security service.

If you need spam protection and email security services, it’s time to talk to us about the Symantec Pax8 solution. Affordable for the small business and scalable to grow with your company. It’s a small price to pay for peace of mind of email security.

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Everything You Know About Marketing Has Changed Part 2

Everything You Know About Marketing Has Changed Part 2

Everything You Know About Marketing Has Changed Part 2

Marketing used to be simple. You’d craft advertisements for print, billboards or television hoping that customers would respond. You could be a bullhorn and just shout out your information. Now, however, with the dawning of social media and the web, many consumers expect a two-way conversation; consumers are asking questions and expect a response from you!

What’s driven this trend?

The way people spend their time has changed. They’re spending more time on social media, which is a two-way communication. In fact, 1 out of every 5 minutes spent on a mobile phone is spent on Facebook.

Mobile is another huge trend.

There are now more mobile phones than humans on earth. As of the end of 2014, the amount of internet traffic on mobile phones surpassed desktop use. Your potential customers are carrying your advertising delivery system in their pockets at all times. The average Facebook user checks their account an astounding 150 times per day. Consumers are craving instant gratification more than ever; if you make them wait to hear from you, you’ll lose them.

Search engines are taking note of this, too. Because everyone is on mobile, search engines expect your website to be viewable on the devices that people are using. If your website is not mobile-friendly, then you’ll be dinged by the search engines. Make sure your website is mobile responsive so your site can be viewed on all size screens.

Your website is your primary source of contact with your customers.

It’s how people find you. With this in mind, the experience users have on your website is crucial. No matter what device they are using, they expect an easy, readable experience.

You must have a presence where your audience is.

For many of your customers, social media is the place to meet them.

Here are 3 things to consider for modern, two-way marketing:

  • Speed – Today’s consumers demand immediate gratification.
  • Communication – Your consumers want a two-way conversation.
  • Interact on Their Own Terms – Consumers want to interact on their schedule, not yours.

Don’t limit yourself.

Use multiple channels based on where your customers are. Always be aware of opportunities to build a relationship with your audience. Don’t just be on social media, spend time reading posts and comments, then offer conversation that has real value.

Marketing has changed, and if you hope to be successful in marketing, you must adapt.

Simply broadcasting your message to the world is not enough. If you want to bring the right people to your business and convert them into long-term customers, you have to offer more than just a message.

The challenge is clear; will you rise to the occasion?

Everything You Know About Marketing Has Changed Part 1

Everything You Know About Marketing Has Changed Part 1

Everything You Know About Marketing Has Changed Part 1
There was a time when marketing consisted of having a good product, shoveling out consistent advertising to get in front of people via print, news, and billboards, and then letting leads call in. Nowadays if you do that – you run the risk of not selling anything at all; learning the new rules of the marketing paradigm shift is essential for a successful business.

Personalize, Personalize, Personalize!

From reading your blog to asking questions in the comments, your audience wants to feel as though they have your attention. The easiest way to make sure you’re on the right track is to ask yourself: “Am I speaking to a particular person or a vague group of people at every stage of my pitch?”

Make sure you’re talking as if they are real people; because, guess what – they are<! Don’t send out generic form emails; inboxes are littered with spam, and your email won’t get a second look. Make sure your email is personalized, calls them by name, and guides them through the sales process in a helpful way where you are answering their questions.

Your Customer is Your Friend

To be successful in the current and future climate, you’ve got to give up the business to human approach and treat your prospective clients as friends, the human to human approach. After all, you’re building a relationship that you hope will last for years. This approach is successful, take a look at the phenomenon of mommy bloggers. Moms gravitated in droves to these bloggers and has made them wealthy beyond measure! Referral purchases are very successful because moms trust the products that other moms use and recommend.

What the Numbers Say

The numbers support the human to human approach. Forbes reports that 92% of consumers ask their friends or acquaintances about the products and services they use before making a decision to purchase. This clearly beats out every other source of referrals and helps point your business in the right direction for that human to human approach you should be adopting. Find influencers to try your product and pitch it to their social networks; this can result in a whopping increase in conversion rates – anywhere from triple to 10 times whatever you were making!

Additionally, the numbers also strongly hint at the importance of women as influencers. Women are big consumers. Up to 20% of women buy based on what an influencer says, with 77% of consumers more likely to purchase from the same producer the influencers buy from.

Final Thoughts

Change your marketing tactics to reflect the present climate – it doesn’t matter what type of business you’re in. Authenticity is priceless; be unscripted when marketing online and using video via Facebook or social media. It never hurts to peek at what other successful brands are doing – they’re almost always ahead of the curve.

STOP! Don't Purchase Fans or Email Lists 600

STOP! Don’t Purchase Fans or Email Lists

STOP! Don't Purchase Fans or Email Lists 600

Do you know why it’s not okay to purchase your email list, fans or social audiences?

We all want our websites to appear on the front page of the search engines. We also want to have a huge customer base that assures sales.

Scammers have used these desires to lure business owners to buy social media fans, page likes or purchase email lists of people interested in their services. Scammers ask for small cash amounts for websites to appear on the first page of Google with little to no work on the part of the site owner.

Are these offers legitimate?

If they were, everyone would use them.

Purchased email addresses, fans, and likes are not as real as they seem. An email list isn’t a guarantee the email address owner is a potential customer. To make matters worse there is no guarantee that these email addresses are owned by real people.

Building a Fanbase Takes Effort

Earning a huge fan base or growing likes on social media is not a free ride in the park. It takes time and money to develop content that fans love and share. But paying for audiences is the easiest way to get your account or website shut down by a social media network and lose your hard-earned money. Did you know Facebook has a way of vetting the fans a Page has? Did you know that email companies can shut down your entire service if you upload a list with bad addresses on it?

Earning audiences organically and with social media ads guarantees you of an audience that is actually interested in what you have to say and your product. People with a natural interest have a much better chance of going to the store and making a purchase. They’re also likely to refer your business and products to their friends and relatives.

When you have a huge number of likes without a proportionate number of customers, you’re looking for trouble. You may buy fans only to lose them when they’re flagged as spam accounts. It also looks bad if someone local looks at your Page fans and sees hundreds of fans from India and Pakistan, places where you would not likely have huge followings! By purchasing fans instead of earning them, you’ll lose the trust of your real fans when your like numbers drastically drop in a short period of time. Besides, Google will not hesitate to blacklist your website if you’re found to be participating in these shady activities.

How can you grow your fan base legitimately?

Online marketing is indispensable when it accelerates a company’s growth. To get your website to the top of the search engine, you’ll need quality, SEO-rich, consistent content. People love being informed. Encourage people to subscribe to monthly newsletters by providing free downloadable resources to website visitors in exchange for an email address. These free resources should offer more value than the usual blog posts. This way, you can keep visitors informed about new offers or product improvements.

Once you’ve created meaningful and relevant content related to your products, share it across all your social media platforms. Push your content to as many people as you can. Respond quickly to comments and feedback. Always view critiques as a stepping stone to achieving your business goals. Quick interactions with social media users can help create a huge fan base.

Here’s the full blab with Jessika and I. Enjoy!
Join Jessika Phillips and I live on Blab every Tuesday afternoon at 4pm for our 30 minute Magnet Marketer live videocast online.

What Does a Digital Marketing Agency Do?

What Does a Digital Marketing Agency Do?

What Does a Digital Marketing Agency Do?

The business world has changed significantly over the past decade. One of the biggest changes has been a shift in the marketing strategies needed by businesses both large and small. One of the primary reasons for the shift is the popularity and use of the Internet. On a daily basis, the average American uses the Internet well over 2 hours and sometimes up to as much as 10 hours for a wide range of tasks and activities.

Do you market your business online? With such a large audience of potential customers via the Internet, your business should be utilizing online marketing. Whether you’re currently marketing online, or you’re just considering it, there are several things you should know.

Digital Marketing Agency

One of the most important is how you will conduct your online marketing efforts. You can either handle the marketing in-house or hire an agency to handle your marketing.  For the web, you’ll need a digital marketing agency with expertise in all things online from websites to social media and web advertising.

The goal is to promote the business, brand, build customer loyalty, and increase sales through digital marketing efforts. This is accomplished by using digital technologies that are measurable, targeted, and interactive.

A digital marketing arena is typically comprised of several marketing components all under one umbrella. These elements include SEO, social media, pay-per-click ads (PPC), website design, content, data reports, lead generation, strategy development, and other related areas. A digital marketing agency gives you the flexibility to use one agency to handle all the various online marketing tasks needed for online marketing.  If your team has expertise in one or two areas, they can handle that and have the digital agency handle the rest.

Meeting With A Digital Marketing Agency

Initially, you’ll meet to discuss your business needs. This’ll include topics such as:

  1. The type of business products and services offered.
  2. The company brand.
  3. Business goals and objectives.
  4. Business principles.
  5. Current marketing plan.
  6. The business target market.
  7. Expectations concerning working with a digital marketing agency.

When a digital marketing agency has been able to discuss and gain an understanding of your key business operations, needs, and functions, a customized digital marketing plan can be created that meets your business goals and objectives.

Working With A Digital Marketing Agency

In general, a digital marketing agency is used over an extended period to accomplish the business’s marketing goals and objectives. There may be one-time items like the development of a new website, but there will be other ongoing marketing work.  The agency will use multiple digital channels to promote your business products and services. The digital channels used will vary depending on the particular marketing strategies, budget, industry and timeframe approved for the marketing efforts.

All the tasks related to implementing and maintaining your marketing efforts are handled by the digital agency. They’ll generally have a key member of their team assigned to you as your liaison. Your liaison will provide regular updates on the progress of the agency’s marketing efforts through meetings, reports, and email status updates.

A digital marketing agency is a resource that provides a wide variety of marketing services under one umbrella that a business typically does not have in-house expertise in. The agency has numerous client goals, but the ultimate goal is to help you increase your product and service sales through their efforts.

Do you have questions about digital marketing services and how it can be a fit for your business? We’d be glad to have our team discuss your needs with you.

What is an Email Nurture Series 315

What is an Email Nurture Series

What is an Email Nurture Series sq

Converting inbound leads into customers will often require effort. Most of those efforts should be focused on keeping the lead engaged and tuned in. While it is possible, leads don’t often turn into customers right away. To chip away at the customer’s initial reluctance, a marketing technique called lead nurturing is used.

Lead nurturing involves putting a focus on potential customers who haven’t converted by continually staying in contact and offering relevant information such as white papers, blog posts, discounts, or ebooks. The goal is to build a lasting relation between the lead and the business. The continuous flow of updates and information allow leads to learn about the business while building a level of trust with the brand. The lead is “nurtured” as they are slowly given the information that makes them feel like an educated consumer as opposed to being hurried along with sales messages. This builds trust and equity that can be rewarded down the line with purchases.

Communication between lead and business should be personalized for greater effect. Using merge fields to use the person’s first name for example, and offering information that is useful and full of quality resources.  As an example, information that is relevant and helpful about the industry, demographics, purchases, personal interests, etc. increases the chance that readers will not simply dismiss emails as spam, and it provides insights into potential avenues for further marketing efforts.

What is an Email Nurture Series?

An email nurture series (also known as drip marketing) is a series of lead nurturing emails sent using marketing automation or auto responders. As it is a “series”, there are a group of pre-written emails you setup that are queued and ready to be distributed. Information is delivered to those the list on a preset schedule you determine. Emails can be set to be sent to leads after triggers such as user actions (after a lead fills out a form or has made a purchase) or a timeline.

Nurture series emails work by developing a “rhythm” that coincides with the lead’s position in the buying process. An existing customer or a new lead would receive a unique sets of emails. Typical emails sent out to new leads would consist of a series of welcome emails exposing them to places on the blog or site where they can gain more familiarity with the business. Regular customers would likely receive an email about new products or an occasional “thank you” for their continued status as a customer.

There is a conversational aspect of email lead nurturing as it builds on the previous information and keeps drawing in and directing the lead. Because of their automated nature, emails don’t continue to run after a consumer moves on to another stage. This keeps them engaged while pushing them to the stage of becoming a buyer.

Have you implemented or considered email nurture campaigns for your business?  Combined with website lead capture tools a nurture campaign can be a 24/7/365 sales “person” for your company.  Need help with the strategy, the setup, of the tools to use for email nurture campaigns?  Let us know!

An Introduction To Waftio

An Introduction To Waftio

An Introduction To Waftio

A site that doesn’t generate leads is one that’s not performing. By neglecting this aspect of a site, people unwittingly allow their business’s prospects to suffer.

If your site is no more that a digital brochure that only functions to provide information concerning the business, it’s time to change.

Treat the website as though it’s a part of the sales team. Unlike a human sales manager, however, the website can keep generating valuable leads 24/7.

Many website owners make the mistake of depending on their basic contact forms for lead generation. Today there are many more options.

Anytime visitors leave their names and email addresses in a form on your site, they become a lead. Visitors may not want to leave their contact information during the first few visits. However, an incentive can motivate visitors.

In digital marketing studies, it has been shown that visitors respond to free special offers. When these offers pop up (coupon codes, giveaways, webinar, ebook downloads, etc.), visitors gladly complete forms and provide contact information. With lead captures techniques like these, businesses grab the attention of visitors and convert them.

Consider trying out a new software that is specially designed to offer many different options for lead capture. Engage visitors and grow email marketing lists with Waftio.

Waftio offers several attractive options for lead capture. The three app options are the Survey App, Sweepstakes App, and Form App. Waftio allows businesses to choose the way they encourage visitors to become leads.

The Sweepstakes App lets you run contests and giveaways to build up traffic. This app manages the contest and delivers the winning entry.

The Form App and the Survey App tempts visitors by offering coupons or other offers that require visitors to enter information into forms.

Waftio apps give users control. Waftio can be integrated with MailChimp, GotoWebinar, and Aweber to place email address directly in the account.

There are four ways to deploy Waftio on the website:

1. Pop-up Box – This pop-up engulfs the top of the website and casts a shadow over the rest of the page. It can deploy whenever you desire, such as five seconds after a user visits the site or before visitors leave. When visitors submit their information, it’s possible to prevent the pop-up from reappearing after subscription.

2. Widget Pop-up – Capturing attention is easier with an effective pop-up widget. This pop-up appears in the bottom right corner of the site. It’s customizable and can be set to open automatically after the site opens. It can also be set to shake and capture the attention of visitors.

3. Web Page Embedded – Embed a call to action using the inline page embed code. Embed this in a blog post or inside page copy. After user information is submitted, they can be redirected to another web page or a download link. Email, webinar, and event registration are potential uses for the embed code.

4. Landing Page – Landing pages have the menu and branding removed, so nothing distracts the visitor. Using landing pages is a way to increase form submissions. The landing page tool gives customizing options such as adding text, images, and forms and a unique Waftio URL.

Check out Waftio and get a free 7-day trial.

 

How To Create Personalized Automated Emails

How To Create Personalized Automated Emails

How To Create Personalized Automated Emails

As your business seeks to grow, one method to help is to set up an automated sales pipelines online using email. This use of automated “drip marketing” emails can increase efficiency and allow the business to continue to nurture a prospect in the journey to becoming a customer.

However, this new addition needs to be handled with care to be effective. The key is offering value and personalization. No customer wants to feel like they’re hearing from a pushy sales machine.

To find success when communicating with automated emails, you must work to put personalized touches into your email campaigns. In this article, I’ll dive into that in more detail.

What Is Automated Email Marketing?

Automated email marketing, when done right, is like having another salesperson on the job operating 24/7/365 for your business. The typical setup is that marketing drives interested visitors to your website where there is some sort of call-to-action lead capture offer.

This can be a free, downloadable resource of value or something like a discount coupon. The key is to offer enough value the visitor is interested in signing up with their name and email address to access the offer. The incentive is key.

At signup, the visitor is invited to join an email list as they submit to get the resource. With their opt-in to the email list, the email marketing automation begins.

Using online software tools like MailChimp, InfusionSoft, or Salesforce, just to name a few, a company can set up a sequence of emails that go at specified times over the course of days, weeks, or months, and that have related content that works together.

This content conducts the “sales process” with the end user by educating them further, building trust, offering value, and addressing their common questions to help them see how your company product/service can solve their problems.

With that backup, I want to dive into a few key tips for your automated email marketing sequences.

Personalize The Emails

First, drop the generic marketing greetings of “Dear Reader” and related introductions. When you capture their information on your site, you should capture their name and email address.

Any good email marketing system will let you add a macro to insert their first name so that your email can read: Dear <first name>, or “Hello <first name>” where their name is inserted. This is much more personal.

Second, beware of generic signatures and email addresses. Instead of signing off with “The ‘Company’ Team” or some other impersonal signature, choose a spokesperson for the emails to come from. It’s far better to sign an email with a real person’s name and bring a human touch.

Customers will feel like they’re able to connect with a person, and value the interaction more. As well, the “from” email address should be more personal as well. Do not use “marketing@ourbusiness.com” or “email@ourcompany.com”.

Segment To Be More Relevant

Just because emails are automated, doesn’t mean they have to be one size fits all. Demographics or key actions can be used to segment an email list.

An email list can be divided into relevant factors like age, geographic location, gender, web page signed up on, resource signed up for, etc. Emails can then be tailored to best suit each group.

Customers get a sense that you want to meet their individual needs when the emails are relevant to them and related to what they initially signed up for.

Drop The Sales Pitch

Your email sequences must not be high in sales pitches. This is a sure way to have high “unsubscribe” rates. “Save more” and “Buy now” language is a good way to get people turned off and tuned out.

Offer value in the emails! When they sign-up for a resource, the best path forward with your automated emails is to continue to offer them resources. This is education and help, answering common questions.

A builder can explain more about “green building” and “energy efficiencies” in future emails as opposed to “sign with us now” pitches.

Choose The Right Language

Your interaction with a potential customer just learning about your brand should be different than the interaction with an established customer who’s been buying your products for years.

Automated emails should reflect these different relationships. Monitoring a customer’s interest levels and dedication to the brand is important for communication.

Collecting information on response rate and lead conversions from your emails allows you to adjust the emails sent to each customer over time to be more fine-tuned.

Repeat Their Name

Part of making the process of automation more personalized involves using the data that was collected. As noted earlier, when sending an automated email addressed with the customer’s first name this instantly shows more connection than a generic “Hello!”.

Building a database of information on each potential customer and current customers can provide insight, allow for more meaningful communication, and is vital for personalizing the emails that go out. Studies have shown this significantly improves the ultimate sales conversion process, particularly if you repeat their name again in the email.

One way to do this is to start a new paragraph with their name. It’s the second use of it and helps to sharpen the reader’s attention. Finally, consider using their name again in your conclusion or at the final reminder at the end of the email.

It must flow naturally, but when done so it can help make the connection so that the reader feels you are specifically addressing them.

Email is an important tool today for marketers. It is powerful for connecting and communicating with potential customers. The key is personalization and resourcing.

Careful attention to detail and customization is vital for automated emails to be personal and to add value for the recipient. By putting personal touches on an automated campaign, a business can build trust, grow sales, shorten the sales cycle, and stand out by showing its attention to detail.

How’s your email marketing going? Need help? Let us know!