Category Archives: Infographics

8 ways

8 Easy Ways to Keep Visitors on Your Website

 

8ways
Thanks to our friends over at Red Web Design for this helpful graphic!

  1. Avoid Excessive Advertising
    Ads can be a helpful monetizing tool, but too many are annoying!
  2. Make Your Website Lightning-Fast
    Many users are impatient and will leave if delayed. Reduce image sizes, use a caching plugin, and keep code clear of unnecessary inclusions.
  3. Have A Clear Site Navigational Menu
    Make it easy for visitors to find the information they need.
  4. Make Sure Text Is Easy To Read: Simple Font, Color, Etc.
    You can have the most valuable information in the world, but if no one can read it, it’s useless!
  5. Make Sure The Design Of Your Site Is Appealing
    Your design sets the tone of your brand. Make a good impression!
  6. Optimize For Mobile
    Make sure it’s mobile friendly.
  7. Content Is King
    Make sure your content is valuable. This extends to both your blog and your core pages.
  8. Interlink Your Internal Pages
    Easily increase your click-through rate by interlinking your internal pages.

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rules for creating content that generates lots of links

Creating Content That Gets Shared

 

rules for creating content that generates lots of links
Content that gets a lot of backlinks is content that draws in many people. But what makes content interesting in the first place?

Consider these seven factors:

  1. Original — If it’s never been seen before, then people are bound to find it interesting.
  2. Informative — No one likes fluff. Content that shares important information gets more attention.
  3. Entertaining — A bit of humor adds a light touch to otherwise boring content.
  4. Practical — People like tips they can easily apply in real life. No wonder “life hacks” are so popular.
  5. Visual — Great design instantly attracts attention in a way text can’t. Support articles with photos for added appeal.
  6. Interactive — A question or call to action can engage the audience in a way that makes the content more shareable. Content presented as games and quizzes also offer high engagement.
  7. Timely — Fads come and go, but hijack on popular trends to boost interest.

Thanks to the folks over at Red Website Design for this awesome infographic!

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What You Need To Do Before You Share On Social Media

What You Need To Do Before You Share On Social Media

What You Need To Do Before You Share On Social Media

Social media is a very popular marketing tool. It’s an easy and fun way to connect with consumers, but use caution and think before you post and share on social media.

Small errors make you look unprofessional. Here are some quick tips to help you stay out of trouble:

  • Read the articles before posting and make sure the topic fits into your marketing message.
  • Share the content that is designed for each social media channel – Twitter content doesn’t work for Facebook and vice versa.
  • Check your links to be sure they work!
  • Give credit to original posters – don’t take credit for someone else’s work.
  • Proofread your text. Watch out for misspelling and grammar errors. You don’t want to look unprofessional.
  • Know your audience and fulfill their content needs.

Thank you to Red Website Design for this great infographic!

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How to Write Best Article Headlines

How to Write the Best Article Headlines

 

How to Write Best Article Headlines

Believe it or not, the title or headline of your article is the most important part. Did you know that out of all the people who read your headline, only 20% will click through and read the article? That number increases and decreases depending on how compelling your headline is.

Check out this great infographic created by Neal Patel from QuickSprout on how to write best article headlines.

No time to read through the whole graphic now? We’ve got you covered with some highlights:

  1. The headline should always be no more than 65 characters long.
  2. People use titles to determine if an article is worth continuing. Because of this, the first word and the last 3 have shown to have the most importance.
  3. Using a question to reference the reader is highly effective.
  4. Using negative words plays into the reader’s insecurities.
  5. Titles with ‘no’, ‘without’ and ‘stop’ have shown to be shared more.
  6. Titles that designate a numbered list article pull in the reader.

To sum up, if you are looking for an easy formula to follow to write best article headlines, do this: Number or trigger word + adjective + keyword + subject.

How to Write Best Article Headlines

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Social Media Updates: The Perfect Length

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I don’t know about you, but I like to get the most benefit from the time I spend on social media. So when I found this infographic I was very pleased. It spells out the length of ideal social media update on just about every type of social media, with a couple of extra’s thrown in.

I’m surprised to see Facebook posts with 40 characters get 86% more engagement than longer posts? I guess short, sweet and to the point is true for Facebook also.

Google Plus posts optimal character length is 60 characters … the 20 character difference between Facebook and Google+ is interesting. Do G+ readers have longer attention spans?

Best length for a Tweet? 100 characters or less. It’s interesting that a Facebook post should be shorter than a Tweet.

Then come LinkedIn posts. According to this graphic from SumAll, if your marketing to businesses the optimal length of your LinkedIn post is 16-21 words. If you’re marketing to consumers, your best length is 21-25 words.

social-media-length-infographic

Thanks to Buffer for first posting this infographic. Here’s the full post.

What is your opinion on the post lengths this infographic is suggesting and what have you found that works?

 

visual content

Visuals Make Your Content Marketing Memorable and Compelling

 

visual content

Now a days everyone is short on time, visual content allows people to quickly look over an article and decide if it’s worth a read. Because visuals are processed 60,000 times faster than text content that use visuals get 94% more views. According to HubSpot’s social-media scientist Dan Zarrella, “Tweets with images are 94% more likely to be retweeted than text tweets”.

Videos are 50% easier to rank on the first page of Google than a blog or website. When making purchasing decisions, 90% of shoppers find videos helpful.

In the past 3 years, searches for infographics have increased  by 25%, and adding infographics to your content marketing mix you can improve website traffic by 12%!

visual content

 

Infographics courtesy of FastCompany

viral share

The Science Behind The Viral Share Effect

viral share

There are some high quality articles out there that just don’t get the (viral) attention they deserve. How information is presented can make or break it’s sharability, so much so that people might not even get past the title. Short attention span aside, there are some key things that can be done to make an article easier to read, more comprehendible, and thus create a viral monster that takes over everyone’s news feed.

1) Positive Emotions

Getting people to have an emotional reaction to an article can significantly help out it’s share statistics. Practical, positive feeling articles get the most shares, while negative, angry, and sad ones receive less attention. Also, stay away from shock-value, no one likes a cheap scare.

2) Research

It might be surprising to learn that longer articles get more attention, but when the word count goes up, so do the viral shares. Remember though, these articles are formatted for easy reading, making it feel shorter than they are. Tricky, maybe, but getting more valuable content than expected is a good thing.

3) Optimizing Shareable Images

Including a photo in a post makes them up to three times more sharable. And if an article is shared on Facebook, a reader’s “likes” show up on their public wall, which means all their friends can see it too. The power of only a handful of likes can multiply quickly.

4) Catchy Headline

Since this is the first thing people see, a headline needs to turn heads, or rather clicks. But be careful to not be misleading (like the example above). An article might get a lot of upfront attention with these so called catchy headlines, but it will ultimately discourage readers, and lose their trust in the end. Opt instead for a numbered list with a lively adjective that works with the content.

5) Authority

Authority is everything. People don’t get medical advice from a hairdresser, just like they wouldn’t get highlights from a pediatrician. Adding a byline will increase shares from every social site. It’s such an easy addition to an already great article.

6) Attract Influencer Shares

Mentioning influencers can drastically increase an article’s sharability. If the article might pertain the them, then mention these high profile people. Just one share could increase an article’s visibility by 30%.

7) The Right Time to Share

As with most things, timing is everything. Make sure an article isn’t published during the Superbowl, Puppybowl, or happy hour. Try scheduling a post to make sure it goes live at the right time, or set an alarm as a reminder. Also, make sure to post at the beginning of the week for optimal sharing opportunities.

8) Revisit Old Content

Have some older content from the past that’s relevant to this current article? By adding a link to this evergreen content in the new article, the amount of shares markedly increases. Plus, this can pull in new readers who want to explore more articles regarding this topic.

Having an article go viral can seem like a game of luck, but by changing its format, publishing at the right time, and mentioning the right influencers, chances for the viral effect greatly increase. See the infographic below for a more in depth explanation of how an article can go viral with the right formula.

perfect -Viral Share

Source: Tollfreeforwarding.com

What has been your experience?  Let us know below!

 

 

Growing your Online Marketing Effectiveness with Tools

Digital Hill eBook-9-online

The goal always is to grow your online presence and for it to become a driving force in generating more sales for your business.  With that being noted, key foundations include the following:

Keys for Growing your Online Marketing Start With:

  1. Having a website that is smooth, informative, and easy to navigate for web, mobile, and tablet users.
  2. A resource center or blog on your site that is a ever-growing area of quality content that resources, answers questions, and helps your visitors discover you and trust you for answers.
  3. A method to move site visitors from simply being a visitor to a “known lead” where they are inspired to sign-up and you gain the name and email address of the visitor.

Once these foundations for quality content, great user experience, and lead capture items are in place, the next phase is to ensure you are getting in front of your ideal audience.  An important consideration in doing this is to  ” amplify” your content by using online marketing tools.  The infographic below outlines 9 different tools that can be used to help you reach more of the right audience that would be interested in your products or services.

Why “amplify” with online marketing tools like these?

  1. You can reach more people who can have interest in your company (social media, content marketing)
  2. You can get in front of the exact audience you want (Facebook Ads)
  3. You can reach people who are searching for what you offer (Google Adwords)
  4. You can reach people that stopped by but didn’t follow-up/buy (Retargeting & Remarketing)
  5. You can help trigger an action with a bit of an incentive (Deals/Coupons/Free Offers/Contests)

The best site in the world often will still need marketing methods to help drive discovery of it!  We have a free eBook with details that expands on the brief outline in this infographic:



online-marketing-methods-by-mike-gingerich-digital-hill

Click the button above to access our free eBook diving into the details to help you understand your options for online marketing!

 

Size Guide for Social Media Images

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Looking for the correct and latest 2014 social media image sizes?

Louise Myers, with Louise Myers How-to-Graphics, has done a great service outlining all the latest images sizes for the key social media networks.  It’s a complete social media image size guide just for you!

This guide includes  the primary image sizes for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, AND YouTube.

Social Media Image Size Quick Reference

social-media-cheat-sheet-2014

Facebook Photo Sizes

Twitter Photo Sizes

Google+ Photo Sizes

  • Google+ Cover photo size: 1080 by 608
  • Google+ Profile photo size: 250 x 250

LinkedIn Company Page Photo Sizes

  • LinkedIn Cover photo size: 646 x 220
  • LinkedIn logo size: 100 x 60 horizontal or 50 x 50 square

Pinterest Photo Sizes

  • Pinterest Profile Photo size: 165 x 165
  • Maximum pin width when clicked: 735

Instagram Photo Sizes

  • Instagram Profile Photo size: 110 x 110 mobile, 180 x 180 desktop
  • Instagram photo size: use 612 x 612 for good quality

YouTube Photo Sizes

  • YouTube Channel Art size: 2560 x 1440 | Right click to download template
  • Be sure to check the template as cropping varies widely from TV to mobile to desktop

Isn’t that a great guide!  Print it and head on over to thank Louise at www.Louisem.com.