Facebook Ads vs LinkedIn Ads vs Twitter Ads vs Google AdWords
Digital marketing truly has revolutionized the way we reach people. Even though it's better, faster and more affordable to advertise [...]
What is Relationship Marketing?
Relationship marketing emphasizes the value of building relationships with potential clients above simply making sales. It places emphasis on engaging [...]
Why You Need a Resource Center on your Website
So you have a website. It's got a shiny new design, a few products and pages, a gallery and a [...]
Simple Marketing Tips For Small And Medium Scale Entrepreneurs
Gone are the days when only big players ruled the industry; today small and medium scale enterprises have been giving [...]
What your New Business Website Needs to be Successful
Are you starting a new business or division and need a website? Is your current website dated? Or does it [...]
Using Social Media Calendars to Engage Your Target Audience
Most of us use social media, whether it’s to stay in touch with family and friends or build a business. [...]
Digging Into Google Analytics Workshop @ The Goshen Chamber
Join Mike Gingerich and Joe Mehl at the Goshen Chamber of Commerce University Workshop... “DIGGING INTO GOOGLE ANALYTICS WORKSHOP” Together we’ll [...]
6 Ways to Delight Your Ideal Customer Online
How do you delight your customer before they even contact you for help? Companies know they need to be online [...]
Branding your Business: Critical Tips for Being Seen [Blab]
Over the last few years, branding has become one of the top buzzwords. So much so that many in the [...]
YouTube Red: What Is It and Do You Need It?
As any of the current crop of “YouTube Stars” could tell you, there is money to be made from online [...]
Everything You Know About Marketing Has Changed Part 2
Marketing used to be simple. You'd craft advertisements for print, billboards or television hoping that customers would respond. You could [...]
Improve Your Website Traffic Using Google Analytics
Do you understand your website traffic? Have a website? Do you know how much traffic it gets? If you said YES, ... [...]
Everything You Know About Marketing Has Changed Part 1
There was a time when marketing consisted of having a good product, shoveling out consistent advertising to get in front [...]
How to Track Conversions with Google Analytics
If you're selling a product or service online, or using your website for lead generation, then you'll want to track [...]
Calls to Action That Get Action
Calls to action, (CTA’s) are critical to online marketing success. In simple terms, the call to action is a link, [...]