Category Archives: Internet Marketing

Facebook Ads vs LinkedIn Ads vs Twitter Ads vs Google AdWords - 600

Facebook Ads vs LinkedIn Ads vs Twitter Ads vs Google AdWords

Facebook Ads vs LinkedIn Ads vs Twitter Ads vs Google AdWords - 600

Digital marketing truly has revolutionized the way we reach people. Even though it’s better, faster and more affordable to advertise in the internet age, some of the old rules still apply.

One of those rules is that you need to know who your target customer is and choose the right marketing channels to reach them.

Even now, when launching an ad campaign takes a few clicks and a credit card, the wrong choices can cost money and turn what might have been a great idea into a dismal failure.

Here’s what you need to know:

1. Facebook: Lots of variables, but Great Reach

Facebook’s PPC campaigns are a conundrum wrapped in an enigma, with a sprinkling of pixie dust. Which means they’re a huge vortex and if you can get it right and find what you need, it can be magic. You may find you pay very little per click for one post, and 10 times as much for another. It takes time and detailed targeting experimentation to get it right.

What they do have is a great reach. With a billion users and a very granular targeting system, you can reach large numbers of very specific people, which is great if you know exactly who you want to sell to.

2. Twitter: Lower Cost, Random Audience

Twitter is a relative newcomer to the world of paid advertising. So it’s no surprise that their offering is a little rough around the edges.

The targeting options for a Twitter campaign don’t exactly have the pinpoint accuracy of Facebook. So you’ll need to spread the net fairly wide.

On the other hand, with clicks at a dollar or two at most, it’s generally an inexpensive way to advertise if your audience is on that platform. So you can stretch your budget to the max on Twitter.

3. LinkedIn: Best for B2B

LinkedIn isn’t the cheapest advertising option. It doesn’t have the best targeting options, and it’s not the biggest network in the world. But it focuses on business, which is great if you are targeting B2B clients.

If you don’t want your serious business advertisement to be vying for feed space with cat pictures, beach selfies, and lunch snaps, then LinkedIn can be a solid place to launch an ad campaign.

4. Google Adwords: The All Rounder

Google has been doing paid advertising for a long time. Longer than anyone else on this list! So it’s no wonder they’re a leader in PPC ads.

Google’s Adwords platform has global reach and great targeting possibilities. However, because it’s one of the most popular ad platforms bids on popular keywords can be very high, and you’ll need to expand your budget if you want a popular word in your campaign.

Trial and Error

Like any form of advertising, ads on social media are a process. They take time to perfect, and will probably require some trial and error.

While you might get really lucky and hit on a winning formula right off the mark, it’s a very rare thing in an increasingly noisy world. You’ll probably find that you have to tweak a few things to get the results you want.

So set aside a little extra in the budget, do some research before you start, and track your results. Eventually, you’ll find the platform and formula that works for you.

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What is Relationship Marketing_

What is Relationship Marketing?

What is Relationship Marketing_

Relationship marketing emphasizes the value of building relationships with potential clients above simply making sales. It places emphasis on engaging with your audience, by recognizing those factors which make them human – their wants, their needs, and their pain points.

When traditional marketing ruled the day, this wasn’t the case. But with the appearance of social media, it’s much easier to get close to your audience, and less ‘salesy’ – which translates to long-term customer loyalty.

Getting started with customer loyalty

To get relationship building going, you need to understand your customers. This is easy when you’ve created a ‘buyer persona’, i.e. what motivates them to make purchases. To create your buyer persona ask questions like:

  • What things do they value most?
  • What are their most pressing problems?
  • How do those problems make them feel?

Next, look inward and decide how you’re going to get where you want to go. Develop an action plan that will get you there. Ask yourself these questions:

  • What must you do to accomplish your goals?
  • How will you measure whether you’ve achieved your goals?
  • What are some potential obstacles to goal achievement?

Your base of operations

For starters, you must have a digital home base! Potential customers need a place to find you, a place which gives them everything they need. A place where it’s easy to conduct business and connect with you. Make it clear your focus is on helping and serving customers, rather than trying to sell something.

Your website should accomplish all the following:

  • Give your visitors a clear message about what you offer and who you can help.
  • Provide an easy way to contact you via email or phone.
  • Educate clients and potential clients.
  • Make the purchase process as easy as it can possibly be.

Use social media

Make maximum use of social media. It has an extraordinary reach and can quickly and easily reach your target audience. You’ll need to commit significant time and effort to this endeavor. Once you’ve decided the best channels for your business, develop a content strategy with the posts you want to publish, and the message you want to convey. These posts shouldn’t be salesy but should support revenue generation.

It’s important to engage your audience by sharing content, answering questions, and responding to people – all with the goal of driving traffic back to your website.

The real advantage of relationship marketing

When you engage with potential customers 1-on-1, you embrace them as fellow humans rather than as sales statistics, and they recognize it. From these people you’ll attract better leads, people far likelier to develop into loyal repeat customers who seek out your brand, and pass it along to others.

Building relationships amount to building the future for your company.

What is Relationship Marketing

Jessika Phillips Live stream on Tuesday Nov 29 @ 4:00pm EST

Why You Need a Resource Center on your Website

Why You Need a Resource Center on your Website

Why You Need a Resource Center on your Website

So you have a website. It’s got a shiny new design, a few products and pages, a gallery and a few other bells and whistles. You can move on now, right?

Actually, if you want your website to be a real marketing tool, that’s dead wrong. There are many reasons your website should be more than a “brochure” taking up space on the web, and why you should have a dynamic business blog or resource center on your website.

It Gives You Something to Talk About

You already know that social media is important to your business marketing, right? But if you don’t have anything new on your website to talk about, all you’ll say is the same old sales pitch. Sales pitches turn followers off, and fans into lost visitors.

Keep adding more resources and information to your site, and you’ll have endless conversation starters on your social channels!

Search Engines Love Active Sites

One of the key metrics Google looks at when evaluating a website for search rank is the freshness of the content. If your site hasn’t been updated since 2011, and it’s sitting sad and forgotten in some dusty corner of the web, search engines assume you don’t have anything worthwhile to say, and the move on to fresher, livelier sites.

Updating your site, even a blog post a month shows the search engines your site is alive, and worth indexing. That means more traffic, and traffic is good. It’s that simple.

Potential Customers Love It

The number one thing people look online for is good information. Sites that give the information they need become valued resources. The next time they look for a product or service, they’ll head over to the resource they know and trust. It’s why Yelp became so big, and why Amazon allows and encourages reviews.

Being a valuable information archive and resource for current and prospective customers almost guarantees your site will be shared, talked about, and visited more than once, and that’s how sales happen.

So Many Options

The good news is that when it comes to resources and information on your site, it’s not just about blogging or text. Infographics, case studies, videos, even forums where users can ask questions all count, and there are many ways you can turn your website into an information treasure trove, and a marketing powerhouse.

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simple marketing tips for small and medium size businesses

Simple Marketing Tips For Small And Medium Scale Entrepreneurs

simple marketing tips for small and medium size businessesGone are the days when only big players ruled the industry; today small and medium scale enterprises have been giving some pretty serious competition to all the top brands. And all high tech marketing tools and promotional platforms have only made it easier for local businesses to venture out into the global market. Armed with extensive information and competent technology, local businesses are thriving wonderfully. Here are some simple yet effective marketing solutions for newbies who want to make it big.

Social media marketing platforms

Social media is no longer confined to making friends and chatting, it now offers a pretty lucrative marketing option for online business ventures and websites that want to market their product.

Some of these tools are:

Google+ goes local

It is likely that you already have an account on Google +, all your Google accounts, right from Gmail to Google Play and Google Drive guarantee a place on the Google Plus local platform. Ensure that profile information is accurate, and your page actually has some relevant and engaging content. You can even merge the Google + business page with your local business website thereby implementing more competent and diverse marketing.

Twitter for crisp and concise advertising

With its innovative interface and limited character usage, Twitter is the talk of the town! Post crisp, concise and relevant content. Also take a more indirect and informal approach rather than aggressively marketing your product. Don’t aim at selling your product, rather focus on building contacts. Comment and post on the trending topics as well to engage your followers.

Find friends and potential customers on Facebook

Facebook is a great place to connect with your audience and build a loyal customer base. Make use of the technology and market friendly tools available on Facebook. From offering tempting discounts to posting promotional events, you can do it all here! Although don’t suffocate your audience but engage them.

Instagram, a visual treat to customers

Instagram, a platform that focuses solely on visual content offers some innovative promotional ideas to marketers who want to break free from the conventions of the written word. Infographics are the new trend, the aesthetic appeal, and clear-cut representation of data impacts the audience harder than paragraphs of written content.

Pinterest and Tumblr- the rising stars!

For entrepreneurs who want to present their ideas in a more creative and unconventional way, there are always Pinterest and Tumblr to cater to almost all preferences. A great platform for local businesses Pinterest even offers a diverse range of customisable tools.

Marketing tactics for local entrepreneurs

Local enterprises and small-scale businesses are popping up everywhere! All you need is some capital and an idea, but it doesn’t end there. Most local enterprises do well in the initial stages but gradually dwindle into obscurity. Here are some practical marketing tactics that will boost your online credibility,

SEO improvement

SEO or search engine optimisation is one term every web entrepreneur must be familiar with. And as small-scale businesspeople, it is important to stay on top of things so as to not get lost in the sea of other similar offerings. Because no matter how good your content is,  weak SEO can ruin it all for you! Increase your website’s visibility on the major search engines such as Google, Yahoo, Bing, etc. Google gives special preference to local enterprises, so ensure that you apply all SEO optimisation tactics such as keyword usage, location and infographics.

Reviews are important

Surveys and studies have repeatedly proven how most consumers go through reviews and reports on major review sites before they make a purchase. Listing your website on the major review sites improves your online credibility considerably. Platforms such as Yelp, Amazon, TripAdvisor, Consumer Reports are quite popular. Customer reviews are also a valuable source of feedback for local enterprises to identify their problem areas.

Build partnerships and collaborations

Local businesses have the advantage of limited competition. However building collaborations with your peers might help you get some valuable insights into the market. Also, partnerships help you share your field of expertise with your contemporaries. Everything is interdependent, for instance, a web development company could use the services of an auditing firm and vice versa. And the recommendations from the competitors can brighten your prospects in the market tenfold!

Actively participate in the local events

Getting involved in local events in and around your community is a smart way to improve your market standing. Sponsor local events, donate or fund charities and social causes to build a good reputation. Post pictures and information about these events on your website and other social media accounts to build a strong impression.

Local Content Marketing strategies that guarantee success

Content is the foundation of your website; you cannot compromise on quality. However there are some things you should consider before you implement these conquest strategies, Let us look at some of the most effective and reliable content marketing strategies designed for your local business,

Target specific market groups

There was a time when local and small scale firms were suffocated with limited market reach. Thanks to virtual platforms local entrepreneurs can now reach out to the global audience as well. Start slow, target a limited consumer group before you venture out to more markets. Identify your audience and take effective marketing steps to target them. Check out the tools used for this purpose

Facebook insights

Facebook is a good place to start; you can set the location and specify the preferences for finding the ideal customers who’d like and might buy your product. You can even share interests on Facebook and check out what your potential customers like. Such valuable insights and statistical information from Facebook come in very handy in identifying your audience.

Neilson Prizm

With this tool, you can conduct extensive local area searches and surveys to know exactly what appeals to your customers. Neilson Prizm is a free and practical platform where entrepreneurs can use the zip code lookup feature to identify the set consumer groups and customer types. You can access their income level, preferences, location, buying traits on Neilson Prizm.

Google Keyword Planner Tool

Searching customers through keyword usage is another smart way of identifying your desired market. The Google keyword tool helps you analyse the most used keywords in a specific area. Matching the insights from Facebook with the results accumulated from the keyword tools can give you some great market prospects.

Track and analyse the content you post

Content management and analysis are perhaps even more important than marketing. Establish certain ground rules and strategies on which your local business shall be built. Then analyse the content posted across the different social media platforms to see if it matches your set goals. Check out these tools that’ll help you track your page’s progress

BuzzSumo

With BuzzSumo you can identify the specific areas receive special marketing campaigns. This prevents a lopsided development and balances the reach of your business equally to all regions; you even get to know the loopholes in your marketing policies. Other than that BuzzSumo also offers access to your peers and what they’re doing.

urlProfiler

This tool is great for local businesses that want to associate with the big players in the market. urlProfiler helps you get the top URL links and domain names online. It collects and monitors all your pages, from the word count to page reach you can manage it all.

The bottom line:

With such lucrative market conditions and top notch tools, small-scale businesses now have profitable opportunities that weren’t available to them before.

What your New Business Website Needs to be Successful -315

What your New Business Website Needs to be Successful

What your New Business Website Needs to be Successful -315

Are you starting a new business or division and need a website? Is your current website dated? Or does it need a facelift with new tools? There are some important factors to take into consideration as you look ahead to a new site. These factors will help distinguish you from your competition, make your site easy to find, convert visitors into leads, bring current customers back, and add credibility to your business.

12 Things Your New Business Website Needs

1. Simple Domain

The Domain is your web address. It should be short, easy to spell and remember, and contain your business name. Before buying a domain or even before naming your business, make sure it’s available and also available on social media platforms as well.

2. What You Do

Your home page should clearly show what you do and what differentiates you from your competition. The average web visitor takes 5-8 seconds to decide if they’re in the right place. Be clear, concise, honest, and keep it simple. You can’t say everything! Visuals communicate better and faster than large blobs of text.

3. Contact Information

Have your phone number in the top right-hand corner of every page along with a ‘Contact Us’ link. Throughout the site offer different ways people can contact you: buttons, linked text or forms. You want to make it simple and easy. Always have convenient ways for your customers to reach you.

4. Clear Navigation

Make it easy for visitors to find their way around your site with a simple to use and easy to find navigation which directs visitors to the keys areas of the site. Include a site map page as well, both for the user and also because it’s used by search bots and helps with SEO.  The navigation should make it easy to find and get to the core areas of importance in your site in just a few clicks. The fewer the clicks the better!

5. Call-to-Action

Tell your visitor what to do next. Once someone has found your website make sure they don’t leave without connecting further with you. Well placed, meaningful calls-to-action will help. It could be a way for them to contact you, ask a question, place an order, download your brochure or ebook, or sign-up for your blog posts via email. The key is moving them from visitor to lead you can nurture.

6. Well-Written Content

Easy to understand, well-written content will explain what you do and how you can help; it also helps your site get found by search engines. Keyword density is identifying the important word or phrase per page and ensuring the content the density of that word/phrase is around 3-5%.

7. SEO

SEO can feel overwhelming but it can’t be overlooked. Your website must have everything in place for it to work perfectly. Basic SEO consists of keywords, title tags, meta descriptions, alt tags on images, the correct use of headings, internal links, and external links.

8. FAQ Page

Having a Frequently Asked Questions page is a great way to include lots of keyword phrases that potential customers search for.  As well, it gives users a “one stop” place to get a lot of answers to those common questions you hear all the time.

9. Blog

A blog adds content to your site. It also shows that you’re an expert in your field and a trusted source for help, advice, and information.  Use the blog to provide value and resource-rich posts.  Aim for 600-800 words per post, focused on a topic and using a clear title and sub-titles throughout the post.  It’s important to make our content “scannable” for viewers with ordered lists and headings for each key area of the post.

10. Social Media Integration

Have prominent links to all your social media pages and include social share options throughout your site, especially on blog pages.  If your content is good, then people will want to share.  Make it easy for them!  It’s a simple help to them and therefore can only benefit you.

11. Mobile Friendly

With more and more people using smartphones to search the web it is vital that your website is responsive and mobile-friendly. This means your site will look good to viewers no matter what size screen they are using…mobile, tablet, or computer.  This is key today with more web pages being consumed on mobile devices than desktop devices!

12. Stable Web Hosting

To avoid having your online identity hijacked it’s crucial to use a secure web hosting company. Keep your content management system up-to-date and change your passwords regularly.  Just because a big online company offers $5.99/month hosting doesn’t mean that’s a good idea!

Those web hosts tend to have massive amounts of sites on one server and thus are more susceptible to being blacklisted for spamming.  It only takes one bad site on a server to get all the sites blocked.

3 Things Your Website Should Not Have

1. Flash Media

Search engines cannot read flash and it distracts your visitor. It’s old technology that does not work on many browsers and mobile devices.  Therefore do not have flash animation on your site. Alternatively, make sure your developer uses HTML5 for animation as it is the latest leading technology.

2. Moving Text

This is nothing more than a gimmick and adds no value to your site. The days of scrolling text are gone. Instead, think of vivid, attention-capturing images. Images communicate better, faster, and capture the user attention the best.

3. Music

Never have automatic music on your site. If you blast them unexpectedly they’re more likely to leave your site immediately.

Have questions about how to get more website traffic. Contact us or give us a call.

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Using Social Media Calendars to Engage Your Target Audience-315

Using Social Media Calendars to Engage Your Target Audience

Using Social Media Calendars to Engage Your Target Audience-315

Most of us use social media, whether it’s to stay in touch with family and friends or build a business.

You may have had to deal with an overzealous Facebook friend (for example), who either rants endlessly or shares more posts than you could ever read. What they don’t realize is that despite all good intentions, they’re driving their friends (and you) crazy.

What’s interesting is that following these hypervigilant sprees, things die down. It’s either because they’ve experienced burn-out, or they’ve fallen way behind on their daily chores. This is a situation to which freelancers and entrepreneurs can become vulnerable. A social media calendar can help.

The nature of your content and how often it’s posted may not matter to your cousin or former classmate. However, it matters a lot to those who depend on “likes” and “shares” when trying to engage your target demographic.

For those who take social media calendars seriously, they understand that the challenge isn’t only in scheduling posts. It’s also about the topic and the time necessary to generate high-quality content. It’s tough to discuss one without the other. Any comprehensive discussion on social media calendars will invariably segue to recommendations on content.

Here are three main issues to consider.

What to post

Social Media Calendars to Engage Your Target Audience

You’re not always on a guerrilla campaign to shock and awe people for likes and shares. It’s not rational to think that a small business owner should stare at news feeds or ESPN and continuously crank out clever and spontaneous content in response to current events, like the Super Bowl “dunk in the dark” tweet.

Your time is divided between a thousand different tasks, and even if you had a small army of marketers, the practical solution is to build a war chest. There needs to be a build-up of resources to go along with your campaigns.  A tool like Missing Lettr can be a powerful way to repurpose blog content you already have.  It takes your blog’s RSS feed, and creates campaigns out of every post – several social media posts can be created out of each and every blog post.  It’s a powerful way to maximize content that’s already been created.

Examine current events and build a series of posts for future distribution. Do it in a way that follows deliberate time intervals or coincides with important milestones. Space the delivery of them accordingly. If there’s something that requires more attention than usual, plan for it. A quality tweet can take a social-media team more than a month to create, approve, and publish. In some cases, the calendar looks as though people are following the timeline of a home renovation.

Check your analytics and examine the posts which worked best for you in the past. It’s great to be innovative and test your mettle. However, it’s not realistic to incur added risk by focusing on original content alone. There’s also some great work to curate.

How often to Post

Opinions vary. Depending on the type of site and your choice of social media, those who follow you will respond to different frequencies of content. However, one can draw some conclusions based on some generic research. Constant Contact is one of many expert sites that make recommendations on frequency. They are remarkably similar in their conclusions when compared to their peers, and are applicable to most sites:

  • Facebook: 3-10 times per week
  • Twitter: at least 5 times a day
  • LinkedIn: 2-5 times per week
  • Google+: 3-10 times per week
  • Pinterest: 5-10 times per day

It should be appreciated that, if you exceed the maximum prescribed posts, nothing really bad will happen. In fact, it will be as if those extra posts were never made, while your ROI diminishes. If you fall in love with your new espresso machine (for example) and you become excessive, you stand the chance of losing followers, irrespective of the quality of your posts.

Creation vs. Curation

Using Social Media Calendars to Engage Your Target Audience-1

Before getting into ratios between the content created by you and content you share from other sources, there’s one variable which should stand out prominently in your mind: The goal of social media is to recruit followers to become part of your marketing team. Whenever they “like” and “share” on Facebook (for example), they advertise the source of the post you’re sharing. In other words, they advertise your brand.

The ratio between creation and curation will develop in time. The content you share is analogous to an in-person social gathering. Imagine yourself among mixed company at a party (for example) and they’re mostly strangers. If the conversations you have focus on everyone but yourself, nobody will know who you are and the conversation will be quite unmemorable.

If you do nothing but talk about yourself, they’ll become bored and think you’re conceited. A Google search on creation/curation ratios will offer lots of sources, many suggesting that roughly ⅓ of your content be completely original and that the rest be curated. Jeffrey Cohen, coauthor of The B2B Social Media Book, echoes that sentiment and also emphasizes the importance of curated content.

These basic guidelines will keep you on track and save time while you focus on other aspects of your business. It can also become the foundation on which you standardize procedures. The key is to test and see how your audience responds, and then do more of what they “like” and less of what they ignore.

JO-Pic-Bio-2 (1)
Jonathon Ohayon is the Chief Operating Officer of Brilliance.com and has been managing companies and motivating people since the 6th grade. As a proven business leader and gemologist, he is uniquely skilled in navigating the ever changing e-commerce landscape. When he is not answering emails into the wee hours of the night, he can be found spending time with his wife and three children.

Digging Into Google Analytics Workshop @ The Goshen Chamber

GoogleAnalyticsGraphic

Join Mike Gingerich and Joe Mehl at the Goshen Chamber of Commerce University Workshop…

DIGGING INTO GOOGLE ANALYTICS WORKSHOP

Together we’ll cover the in’s and out’s of Google Analytics and how it can be used by businesses to help understand your website traffic and how understanding that traffic can help grow your business!

At the Google Analytics Workshop hosted by the Goshen Chamber of Commerce, we will cover the following:

  1. 10 must-knows about Google Analytics
  2. How to generate a monthly website traffic report
  3. How to break down and understand the data
  4. One-on-One workshop (if time allows)

logo_lockup_analytics_icon_vertical_black_2x

We’ll take a look at the basics that everyone using Google Analytics needs to know and then dig into a few more advanced tools that can help your business with everyday operations.

 

ga1Google Analytics is an incredibly robust, free tool for measuring web traffic data but it can be very daunting when you see all of the data! At our Digging into Google Analytics Workshop, with Mike Gingerich and Joe Mehl of Digital Hill will dive in and explore ways of using Google Analytics to gather and evaluate performance data, to make your website work for you! Beginning with learning basic definitions and metrics, you’ll walk away with a fundamental understanding of how to use Google Analytics.

Goshen Chamber University – Digging into Google Analytics Workshop

When: Thursday August 4th, 2016, 8 – 9:30 am

Where: Goshen Chamber of Commerce Building, 232 South Main Street, Goshen, IN 46526

Fees/Admission:  $25/person

We encourage attendees to bring their own laptops to access your Google Analytics’ account.

To register online, click the “Click Here to Register” button below or, email nkieffer@goshen.org or call Nick Kieffer at (574) 533-2102.

6 Ways to Delight Your Ideal Customer Online

6 Ways to Delight Your Ideal Customer Online

6 Ways to Delight Your Ideal Customer Online

How do you delight your customer before they even contact you for help?

Companies know they need to be online to reach their ideal customer, but not as many realize they can begin meeting their customer’s needs even before any contact information has been requested or before money has been exchanged.

Here’s how you can begin enchanting your ideal customer through your online presence.

1. Know Their Needs

Before you begin, you must put in the time to think about your ideal customer and their needs. An easy way to do this is to develop buyer personas. They will help you understand who your customer is, where they spend their time, what their needs are, and the best way is to reach them.

2. Answer Their Questions

An easy way to begin developing content for your ideal customer is to answer their questions. Why are they coming to you? What questions do you hear over and over again? Try to develop content that answers their questions about your product and surrounding topics.

3. Solve Their Problems

Whatever service or product you’re selling should provide a perfect solution to their problem. Most importantly, it shouldn’t add to any problems they currently have. Keep your online content simple and to the point.

4. Delight and Dazzle

It used to be that you could throw a simple “How To” article up online and people who were searching for that topic could easily find you. Now it may take a bit more effort to set yourself apart in a crowded online space. Instead of “How to Bake a Cake”, try “How to Bake the Perfect Birthday Cake”. Make sure content is free of errors and typos. Add beautiful images or videos. Delight and dazzle your customers with the quality and depth of your content, and they’ll keep coming back for more.

5. Make it Easy for Them to Find What They’re Looking For

Once your viewer lands on your website, do they stay there for very long? Do they bounce after the first page view? Take another look at your website to make sure it’s easy to navigate and it’s easy for your customer to find crucial information like your phone number and address. Don’t make them jump through hoops to find the content they’re looking for.

6. Give Them an Incentive to Return

If you’re reaching a completely new customer, you want to give them an incentive to return to your website and keep coming back for more. Offer a freebie or resource in a simple call-to-action format in return for signing up for a newsletter. Make sure you match your simple offer to your customer so you know it’s something they would appreciate. For example, someone interested in your plumbing services probably isn’t going to be interested in an ebook with your top 10 secrets to baking the perfect cake. But if you’re selling party supplies, this may be a great fit.

The purpose behind delighting your customer online is to generate trust and establish yourself as an authority on the topic. Once you’ve helped an online reader with a problem, they will begin to see you as an expert and someone they feel comfortable doing business with. Creating helpful and awesome content is one of the best ways to do this.

Branding your Business_ Critical Tips for Being Seen-315

Branding your Business: Critical Tips for Being Seen [Blab]

Branding your Business_ Critical Tips for Being Seen-315

Over the last few years, branding has become one of the top buzzwords. So much so that many in the industry have deemed it a waste of time and money. Branding at its core is simply relationship building and awareness of your company. And when done right, it can endear customers to you and your brand.

branding expert Phil Pallen
This Blab show was a great interview of branding expert Phil Pallen, www.philpallen.co.  Phil is doing branding for businesses and most recently for TV Shows and personalities like Shark Tank, Dancing with the Stars, American Idol and more!  Skip to the bottom to see the interview!

Branding your Business Takeaways

There’s an old adage: people don’t do business with brands – they do business with people. Building a consistent brand messaging can increase your profits, and exponentially grow your business. 60% of the sales cycle is over before someone speaks with a sales rep, proving that your online presence speaks for you.  The key is what it is speaking about you!
Don’t wait to build your company’s persona. Building your brand from the start will make it natural and organic, and allow it to grow with your business. Follow these 3 steps for creating a brand your customers can get behind.

  • Start With Something You Love

    When starting your business, pick something that you love. An obvious statement, maybe. But your customers see and feel it when you fill your business with love. Pair that with a consumer need and your brand will emerge naturally.

  • Build It From the Ground Up

    When building your brand nothing is more important than time. Putting the necessary infrastructure in place to serve your customers will do more than a fancy logo ever will. Invest in a website that’s professional and user-friendly. Sending people to a dated and confusing website is pointless, and often a waste of money.

  • Promote! Promote! Promote!

    Once your systems are in place, it’s time to promote your brand. Build your social media presence, use quality visuals, and develop a strong and consistent brand voice across all platforms. It’s important to consider your brand whenever you reach out to customers.

Don’t rush the process. These 3 steps create the foundation for your business, and can determine your success. Whether selling an experience, your time, or product, your values drive your business. Make sure your customers see that.

Here’s the full blab with Jessica, Phil and me. Phil’s a load of energy and fun…..Enjoy!
Remember to join Jessica and me live on Blab every Tuesday afternoon at 4pm for Magnet Marketer Blab live online.

YouTube Red- What Is It and Do You Need It- 600

YouTube Red: What Is It and Do You Need It?

YouTube Red- What Is It and Do You Need It- 600

As any of the current crop of “YouTube Stars” could tell you, there is money to be made from online videos. Thanks to hundreds of thousands of subscribers thirsting for entertaining, original content, these new-media entrepreneurs have made it big.

Getting the Most Out of Your Streaming Content

Traditionally, creating engaging content was half the battle, and finding ways to get it in front of eyeballs and monetize it was the other. YouTube’s ad program has made monetizing a bit easier. But a huge market segment was underserved. That is until the last half of 2015 when YouTube rolled out the new-and-improved YouTube Red.

Why was this new platform necessary? Because there are two very distinct types of video-viewing customers, and traditional Youtube was only giving you access to 1 of them.

2 Types of Streaming Watchers

People like to watch videos. But the vast majority of them don’t want to pay a dime for them.

YouTube has used its ad program to keep these viewers happy while paying you in the process. Ad videos run for a short burst before your video or flash harmlessly at the bottom of the video for the occasional interested click.

But what traditional YouTube never addressed was the second, smaller type of viewer. They don’t want to watch ads, in any configuration. And they’ll pay for the privilege.

Market researchers have known about this segment for quite a while. It’s why HBO can flourish when you can see the same movies cut up for ad breaks on regular network TV. And it’s why Netflix has exploded as customers increasingly fork over cash to have more control over how they watch content.

Why Youtube is so late to the party is anyone’s guess. But with Youtube Red here and running, content creators need to be aware of this arena as it relates to potential new opportunities for business.

Giving Viewers the Opportunity to Invest in Your Brand

Besides earning more money, YouTube Red can also be viewed as a way to increase loyalty among your viewers.

When someone pays $10 per month for YouTube Red, they are subconsciously making the commitment to make sure they get $10 worth of value. That means watching your content. Especially if you’re making unique videos specifically for YouTube Red (which the service encourages you to do), your viewers will feel that what they’re seeing is exclusive.

Put Effort into Understanding YouTube Red

There’s no downside to using YouTube Red’s additional features. You’ll earn more base dollars per view for videos you add to the service, and your viewers will get more value out of every visit to your channel. You’ve worked hard to get your videos to where they are today; YouTube Red makes sure you don’t leave a penny on the table.