Kickstarting Your Content Marketing Campaign: 6 Steps for Success
There are many avenues of SEO that you could go down to boost your position on the SERPs. Letting you reach that ultimate spot of 1, or even better zero, from on-page technical SEO to PPC ads. However, there is one area that will benefit you enormously, and that is a content marketing campaign.
Content marketing is a digital marketing strategy that involves creating content and then effectively distributing it across the internet to promote your business. The aim of it is to bring back more traffic to your website and turn that traffic into sales.
So Why Use Content Marketing?
Content marketing can benefit your SEO campaign in numerous ways. From building trust and awareness of your brand to boosting your position and giving people a reason to come back to your website. This and more is enough of a reason for companies to kickstart their marketing campaign. However, it is crucial to get it right. For it to be a success, you need to ensure that you are following the right steps. After all, a content marketing campaign that is not planned properly will not be effective.
1. Know Your Audience
Before you start creating your content marketing campaign and posting it across the internet. you first need to know and understand your audience. In fact, it is the key to success. You can tailor the content to be something that your audience actually wants to read, watch, or listen to. So take the time to learn who they are and what type of content they prefer. You can do this by conducting market research and engaging with them on social media.
2. What are your goals
With an established audience sorted, you then need to turn your focus to deciding what your goals of the marketing campaign are. If your goal is to acquire new leads, then you will want to direct more traffic and build awareness of your brand through link building. However, if you want to establish yourself as an expert in the field, then you could focus on creating a blog on your website.
3. Carry out Keyword Research
No matter what your aim is, you won’t be able to achieve this if your content can’t be found. One way to boost its chances of being found (besides being exceptionally good content anyway) is to carry out keyword research. Discover what your customers are searching for. Additionally check what your competitors are ranking for. Then optimize your content with these relevant keywords, and your customers will be able to find your content over your competitors.
4. Create Killer Content
It might be an age-old saying now, but it still applies. Content well and truly is king! You need to produce killer content that is going to attract the attention of both Google and potential customers. The content needs to be informative, engaging, and above all, be providing something useful for the reader. This is the ideal time to decide what content you are doing. Whether you choose videos, blogs, podcasts, or eBooks is up to you – just make sure it is interesting and to a high standard. Remember, you are competing against many established brands.
5. Organize your content effectively
Quality over quantity is the best approach when it comes to producing content, so it is best to start slowly and build it up over time. However, as you begin to build your content marketing campaign, you may find that it is necessary to increase the number of blogs or videos you create each month. This helps to broaden your online presence, but can inadvertently affect the way you work. You may, for example, find yourself producing 20 articles instead of 10, or you may start producing more video content in advance for the coming months to ensure that you can keep up with the demand. This can lead to problems if you haven’t planned for it. Therefore, you need to put in place a way to store marketing assets so that all content is easily accessible. By doing so, you are minimizing the risk of losing files, using out of date or unapproved content, or wasting time looking for content.
6. Measure the ROI of the content
Finally, you will need to measure the ROI of the campaign throughout to ensure that what you have done is working. This includes ensuring you are producing the right content to appeal to your audience. While this is easy to measure, it is important to know that this won’t occur overnight. It takes a while for content marketing to show you the results, so don’t dismay.
SEO is always about the long game, and content marketing is no different. Keep producing engaging and optimized content, measure throughout, keep well organized, and stick to your goals. You should see results soon enough!