Social Media for Business Workshop Events

For Lancaster County, PA and surrounding area businesses!

Join Mike Gingerich for a powerfully, practical 90 minutes on Social Media for Business marketing at the Candy Factory Co-Working offices in downtown Lancaster.

Multiple events, dates, and times.  See current list below!

EVENT 1: Social Media For Business: Key Tactics & Latest Updates

WHERE:  The Candy Factory, 342 N. Queen St., Warehouse D Lancaster, PA 17603  (3rd Floor Boardroom)
COST:      $20
Parking: No on-site parking.  Use street parking or N. Queen St. Garage

Social Media for Business:
Key Tactics & Latest Updates

Facebook Pages, Twitter, Instagram and more have become a regular marketing tool for businesses and organizations to interact with customers, clients and more.  Join me at the Candy Factory in Lancaster City to learn how to go deeper and get better results with your Social Media marketing.

I will discuss a variety of items including:

  • Growing leads with Facebook Ads
  • Getting in front of more Facebook fans
  • Driving traffic back to your website
  • How, when, and what to post socially
  • Creating a strategic online plan with social media, your website, and more
  • Discover the value of a “KLT” strategy

This is an ideal workshop for marketing managers, small business owners, social media managers, retailers and product or service businesses who want a foundation on what works and what’s the latest success tips.

The workshop, presented by, Mike Gingerich, will help entrepreneurs, small businesses and marketing teams from larger businesses understand how they can use the latest tools and updates in social media as part of their overall integrated marketing plan to increase their website traffic, reach new customers, and nurture new leads to become clients.

This is a entry to intermediate level workshop that assumes you have social media accounts setup and are trying to use them for business marketing.


EVENT 2: Advanced Facebook & Instagram Marketing Strategies

WHERE:  342 N. Queen St., Warehouse D Lancaster, PA 17603  (3rd Floor Boardroom)
COST:      $20
Parking: No on-site parking.  Use street parking or N. Queen St. Garage

Advanced Facebook & Instagram Marketing Strategies
Key Tactics & Ideas to Follow

Facebook has been changing and Instagram is growing.  What worked with Facebook Marketing last year will not perform well now.  Discover the keys and tactics to get seen by more of your relevant audience.  As well, Instagram has transformed into a business marketing tool.  Leave with Instagram insights, examples to follow, and key tactical tips

  • How and when to use different Post Types on Facebook
  • When to use the Boost Post ad feature
  • How to setup a Business Profile in Instagram
  • Tools to plan Instagram posts
  • How to use Stories to build rapport with your audience
  • How to grow Instagram fans that matter 
  • Using a 5-3-1 strategy for targeted offers

Each Workshop will be limited to a maximum of 8. It will be a boardroom table setting so we can dig in and discuss practical applications for the businesses of those attending.


To register and join at the Candy Factory for any of these small group marketing workshops, please complete the form below….

About Mike:

Get practical knowledge and tips you can implement anytime!


Mike is President of Digital Hill Multimedia, a web development & marketing agency, co-founder of, a leading Facebook Page app service for contests, and Waftio, a website lead capture tool.

He is a noted Facebook Marketing speaker, as well as author of the book, Game Plan for Social Media Lead Generation.

Mike’s passion is to see businesses and people grow into their highest potential.