attracting better leads Archives

Marketing automation represented on a tablet.

How Marketing Automation Can Help You Increase Leads

Marketing automation benefits your business when used correctly. Try these 5 techniques to leverage automation to increase leads.
What is Relationship Marketing_

What is Relationship Marketing?

Relationship marketing emphasizes the value of building relationships with potential clients above simply making sales. It places emphasis on engaging with your audience, by recognizing those factors which make them human – their wants, their needs, and their pain points. When traditional marketing ruled the day, this wasn’t the case. But with the appearance of […]