Influencers Archives

Walk through any social feed today and you’ll notice something different. The glossy, picture-perfect influencer with a million followers isn’t as loud as before. Instead, it’s the micro-creator. The fitness coach with 12k loyal fans. The gamer who streams from their bedroom. The mom shares honest reviews about baby products without a fancy backdrop. Welcome […]

People share the things they enjoy. Learn the power of user-generated content and how to use it for your business.

Influencer marketing is a strategy where brands promote their products and services through individuals who have a strong presence online. Recent data shows that the value of the global influencer marketing market stood at 21.1 billion U.S. dollars as of 2023, a figure that indicates a more than threefold increase since 2019. If you’re in the […]