The 4 Things You Need to Know About Twitter
Over the years, Twitter has become a powerful tool for businesses to engage with customers. The right approach can help grow your audience and business customer base. Here is a list of the things you need to know to make the most of this platform.
1. Twitter has become mainstream
Twitter is one of the oldest social media platforms. It’s reached the point where almost everyone has an account. You can read the most popular tweets about your favorite TV show and observe the war of words. Using the platform gives businesses an opportunity to engage with their customers on the personal level.
There’s more brand engagement on Twitter now than ever before. Companies can use employees to connect with their clients and get a powerful insight into the improvements that can be made in products and services.
2. How businesses use Twitter
B2C businesses can use Twitter to improve the customer service experience and engage with customers. You can have a real-time conversation with people to find out what people love or hate about your product or service. Even provide a client with a solution to a problem they are experiencing at the moment.
B2B businesses can use Twitter for business development and competitive insight. You can follow competitors and individuals in their company, companies you’d like to connect with or even business conferences.
When you connect with people or companies, it’s crucial to connect in a meaningful way. You need to read what people post and give them the best possible response. When the post is about an article, read it first and then share your thoughts and ideas. As with any conversation you have, make the most of it and engage with readers.
3. Twitter Tools
There are plenty of great apps you can use to make your Twitter experience better. You can use them to schedule posts or even post to Twitter directly from the app platform.
Some of the best apps for Twitter are:
Check out the apps listed above to find the one that’s best suited for you needs.
4. Is this the beginning of the end?
There are many rumors about Twitter and people say that soon there will be no more Twitter because growth has slowed compared to Facebook. But it is hard to compare Twitter and Facebook since they are entirely different platforms. It’s hard to make any predictions about Twitter’s future, but for now, it’s a powerful platform a business can use to stay connected with its customers.
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