Understanding Digital Marketing
Understanding digital marketing, keywords, retargeting or how to best design and code your website, social media, and everything else that is part of internet marketing can be confusing to a business owner.
Not only is it confusing, but the rules change regularly.
Finding out who is qualified to do internet marketing for you can be an even a bigger challenge, not to mention costly. However, for your business to grow and succeed today, the internet needs to be part of your overall marketing strategy.
Take time upfront to determine what you want/need from the internet and your website!
Some companies only need an online brochure website to show products and services. This provides validation and credibility to potential prospects. Site visitors often already know about these companies and are coming for general information or other simple details. Companies like this will likely have smaller digital marketing budgets.
Other sites, especially B2C sites, where businesses need to drive customers to their website in order to conduct business need something more robust. Sites like these need to execute specific, well thought out digital marketing plans that include more exposure in content marketing, social media and other online marketing activities that drive people to the website.
In this complex world of internet marketing, figure out what you need, why you need it and how much you are willing to spend on it. Then make sure you to measure your marketing results to see what is working and what isn’t.