6 Simple Tips for Mastering the Art of Web Design
Today, many small and large organizations realize the necessity of an online presence. Nonetheless, there are several elements that they must decipher before venturing into the online world. Most of these revolve around website creation and design that require utmost mastery. However, achieving mastery of the art of web design requires apt experience and superior knowledge to excel rapidly.
The internet is paving the way for services and products to reach thousands of consumers worldwide. And such a thing is possible through stellar websites that can quickly captivate the audience’s attention. Consequently, companies are always searching for websites that let them showcase their offerings in all their glory. And that is where web designers step in. They are tech-savvy individuals who are responsible for developing and maintaining stunning, user-friendly websites. That said, the website development process itself is as big as an ocean. There are tons of design trends and principles that individuals need to follow if they want to become expert web designers. Let us look at some of the trends and principles that aspiring web designers need to follow to become masters in the art of web design. Some of these are listed down below:
Keep your website’s topography consistent
When you sit down and read a book, you expect that every page follows a sense of order. For instance, you expect the font size will be the same throughout, and the text follows the same repetitive format. Such a thing keeps you engaged and provides you with an uninterrupted reading experience.
Similarly, a website’s topography should be consistent throughout all the web pages. Links, body texts, headers, and other content should follow the same styling. In addition, font-weight, size, colors, and line padding should remain consistent on every web page. For instance, if you include annual reports on your website, ensure that they follow the same font styles and color schemes and are consistent with other elements. If you’re facing trouble deciding on the design, check out Annual Report Design to gain a quick idea of captivating report designs.
Don’t go overboard with hectic color schemes
With tons of fascinating hues and shades available these days, web designers can quickly go overboard with color usage. After all, bold and bright color schemes add sophistication to any website design. However, when you add too much color in a confined space, you will overpower your website’s other design features with unwanted visual distortion.
Therefore, it would be wise to stick with neutral background colors and a simple color palette. Moreover, a more toned-down background will make the colors on your menu items, CTAs, and other design elements pop out even more. Doing so will attract more attention from visitors.
Put more thought into the images you utilize
The images you integrate into your web design layout can significantly impact your website’s overall feel and aesthetics. Poorly snapped images with questionable composition and incorrect focus will leave visitors dissatisfied. Furthermore, generic stock photos are a big no if you want to avoid a bland and uninspiring web design. That said, utilizing high-quality, expertly shot images is a surefire way of improving your designs.
However, suppose you don’t want to go through the hassle of shooting photos yourself. In that case, you can get a professional photographer. Or, you can utilize good-quality stock photos from the internet. However, ensure that you don’t copy-paste them onto your designs, edit and crop them properly. Moreover, use photo editing techniques such as contrast, warmth, and saturation adjustments to make them pop and fit better into your overall web design layout.
Learn more about SEO
We know you aren’t reading this article to acquire knowledge on SEO tips and tricks. However, how you design your website can have a significant impact on your search engine rankings. As an aspiring web designer, you should consider a few things, including:
- Proper usage of header tags
- Proper optimization of images
- Improving your website’s speed and user-friendliness
Of course, we cannot break down the complexities of SEO into three points. However, it will be worthwhile to acquire more knowledge about the latest and greatest SEO techniques. Doing so will allow you to improve your website’s overall design and functionality.
Keep inclusion and diversity in mind
Your visitors come from different ethnicities, genders, ages, creed, and backgrounds. Being a competent web designer means providing individuals with a welcoming user experience, no matter who they are. Therefore, when you incorporate different images, videos, and other visual elements into your web design, ensure they cater to people who come from different walks of life. For instance, Pablo Stanley created a character generation tool known as “Humaaans” to fill your design in a way that caters to a wide range of people.
Always align your logo to the left
Your brand’s logo is of the utmost importance. Hence, placing it in an accurate location is vital to attracting more interest from users. Most web designers think placing their logo in a centralized location will increase attention as it will be more visible. However, that is not the case at all. Numerous studies show that aligning your logo to the left grabs more attention than a centrally aligned logo.
Visitors usually start viewing a web page from its top-left corner, gradually moving to the right-bottom corner. It means that visitors will focus more on a logo aligned to the left-hand corner of a webpage. On the other hand, a logo aligned to the right-hand side shows a weaker brand image. In contrast, a centrally aligned one makes navigation far more complex. Not to mention, most languages utilize the left-to-right script.
The web design field is constantly changing, making it a rewarding and challenging career choice. However, such an evolution gives birth to new design techniques and tools that make the life of a web designer a whole lot easier. With the help of the tips mentioned above, some patience, and a willingness to learn, you will master the art of web design in no time. However, ensure to remain abreast of new developments in the world of web designing to remain competitive.