Blog

In an era where every click counts and every hour saved translates into tangible value, manufacturers face an evolving challenge: how to effectively sell complex, customizable products in a highly competitive digital landscape. Enter product configurators known as Build and Price Pro. The traditional sales cycle—involving lengthy consultations, manual quoting, and abstract product descriptions—is no […]

In the modern manufacturing landscape, data is often called “the new oil.” But for many manufacturers, that oil isn’t powering an engine—it’s leaking all over the floor. Despite having sophisticated internal systems, the connection between a manufacturer and its dealer network remains surprisingly manual. Phone calls, PDFs, and “did you get my email?” remain the […]

As a marketing and web agency, we know that your website is often the first, initial “handshake” you have with a potential customer. At Digital Hill, we believe that handshake should be firm, professional, and memorable. We recently had the pleasure of partnering with Embassy RV to design and build a website that does exactly […]

In the high-stakes world of boat and trailer manufacturing, your website is often the first point of contact—and too often, the last. Statistics show that a staggering 98% of website visitors will leave your site without ever filling out a lead form. These aren’t just casual browsers; for a high-value product like a boat or […]

Motion graphics used to be the exclusive territory of specialists. You needed After Effects expertise, hours of timeline editing, and a deep understanding of keyframes and easing curves. Most marketing teams simply outsourced the work or went without. That landscape has shifted dramatically. AI-powered tools now generate professional motion graphics in minutes, putting capabilities that […]

Business marketing has always relied on sound to capture attention, but recent technological breakthroughs are fundamentally reshaping what’s possible. Companies now have access to sophisticated audio tools that can generate, modify, and optimize soundscapes with unprecedented precision. This isn’t just about better music or clearer voiceovers—it’s about creating audio experiences that genuinely connect with audiences […]

Every SaaS company faces the same frustrating cycle. You build great documentation, launch it proudly, and within months it’s completely out of date. Product updates happen faster than your team can write. Screenshots show old interfaces. Articles reference features that no longer exist. Your support inbox fills with questions that should have been answered by […]

Let’s be honest. Cold email outreach sounds simple on the surface. You write an email, hit send, and wait for the leads to roll in. But anyone who has tried running cold email campaigns knows the reality is far more complex. Between deliverability nightmares, crafting messages that actually get responses, and building accurate prospect lists, […]

Channel partners now drive most B2B revenue. Top-performing companies route 58 percent of sales through their partner ecosystem, according to a 2025 Partner2B study. That makes partner marketing a must-have, not a nice-to-have. Yet most “top channel partner marketing agencies” lists merely name vendors. They overlook the software-and-service hybrids that help resellers launch campaigns, claim […]

You’ve built the perfect cold email campaign: compelling copy, targeted prospect list, irresistible offer. You hit send with confidence. But when you check your metrics the next morning, your  rates are dismal, replies are nonexistent, and your carefully crafted emails seem to have vanished into thin air. The culprit often isn’t your messaging—it’s your domain […]