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Content Marketing Made Easy: 14 Content Marketing Tools

14 Content Marketing Tools - 315

Content Marketing works. It drives traffic to your site and social media pages, creates a reputation for you and your company, engages potential clients, up-sells existing clients, and hence converts leads into sales.

According to BitQuirky, 72% of digital marketers feel that well written, branded content is more effective than print advertising. They also agree that it costs 62% less than outbound marketing, and generates 3 times as many quality leads.

Producing quality content, relevant to your target audience, is crucial. But it doesn’t come naturally to everyone. Here’s a list of our favorite websites, apps, and tools to help you.

14 Content Marketing Tools

  1. Before you begin to write anything, you need to know to whom you’re aiming your content. Make My Persona can help with this.
  2. Once you know who your content is intended for you could use HubSpot’s Topic Generator to plan a list of content or blog posts.
  3. Content Row offers another good Topic Generator.
  4. Now you know who you’re talking to and what you’ll talk about, you need to research what questions are asked about these subjects. Faqfox has a research tool to help with this.
  5. The headline is the first thing your reader sees. It can be the difference between them reading further and clicking off. CoShedule’s Headline Analyzer can help you create headlines that get the attention of the reader.
  6. Before you publish your content, check it for spelling and grammar. Grammarly is an online proofreading tool.  If you use Chrome for your browser, add it to your browser to check grammar directly on your website.
  7. Once you have everything written and ready to post you can keep it organized and scheduled with Trello.
  8. CoShedule has a useful marketing, social media calendar, and workflow management tool that integrates with WordPress.
  9. To optimize your blog posts missinglett_r monitors your blog 24/7 and turns it into a drip marketing campaign.
  10. Track your projects, share ideas with your team, schedule meetings, etc. with Asana.
  11. Social Media requires a different approach.  Looking for inspiration? Here are some helpful tools. Feedly gives you one place to read the news you’re interested in that gives you inspiration for your social media posts.
  12. Found on Track helps you find user-generated content for Instagram.
  13. Paper.li is an easy way to find content ideas.
  14. Facebook has a little-known feature that allows you to ‘save’ content you find interesting so you can revisit it later.

Content writing is an art that can be learned and improved over time. Hopefully, these 14 content marketing tools will give you some ideas and help you produce quality copy to drive traffic to your site and convert leads into customers.

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