How the New Changes on X Can Benefit Business

X, formerly Twitter, began as a simple micro-blogging site in 2006. However, it has since undergone many changes and updates, especially after the recent takeover by tech mogul Elon Musk in October 2022. The platform is a valuable tool that allows businesses to connect and engage with their audience.

Businesses that rely on their social media presence must stay updated on various policies and use changes on X. Below are a few ways businesses can benefit from X’s newer changes.

Take Advantage of Fewer Bots

Many businesses have had a tough time competing with bots on X. Unfortunately, before the takeover, more than 27% of users on the platform were bots. After the takeover, Elon made it his mission to get rid of bots on the platform. This makes it easier for businesses to engage and build relationships with a real audience, rather than struggling with all the noise.

Businesses can take advantage of this change to foster connections and perform in-depth research on the type of audience that views their profiles. The best ways to engage with a real audience on X include:

  • Jumping on industry trends and hashtags. Businesses should follow and leverage timely hashtags and industry trends. Always aim to use the right and relevant hashtags in your posts.
  • Use visual elements. Make sure to share pictures, videos, gifs, and infographics to engage your followers. Statistics show that tweets with visual elements get ten times more engagement than tweets without imagery or video.
  • Segment your audience. If you rely on X as your primary social media marketing platform, you should segment and filter your audience. Similarly, follow relevant industry experts, agencies, and influencers in your business space.

Embrace X Premium Previously Twitter Blue

Twitter Blue was originally launched in 2021 to Twitter users in the U.S., Canada, Australia, the U.K., and New Zealand. The initial Twitter Blue subscription gave users a maximum of 30 minutes to edit or undo tweets, access to bookmark folders for saved tweets, and a reader mode that simplifies viewing tweets.

Since its introduction, there have been significant improvements to this feature. The new, revamped X Premium feature comes in the form of a subscription service for X users. Users pay $7.99 monthly to unlock this feature, which comes with:

  • The ability to edit tweets – X launched the editing feature on this feature officially in 2022. This feature allows users to edit their tweets five times within 30 minutes. The ability to edit tweets helps businesses reduce mistakes and typos in their tweets.
  • Verification – blue checks on X were only available to influences and notable persons on the platform. While this remains, X Premium users also receive the blue badge. This reduces impersonations. Thus helping to protect your brand name.

X is working on other features to be included in the X Premium package. This includes the ability for subscribers to see 50% fewer ads, post longer videos, and prioritizes their tweets.

Connecting Newsletter to X Account

X acquired Revue, a newsletter platform that allows X users to upload their newsletters to their accounts directly. Enabling this feature on your business page attaches a module to your bio, allowing interested followers to subscribe to your business newsletters.

Your followers get to see a preview of the newsletter from the module before purchasing it. Businesses should leverage this feature for various reasons. For starters, newsletters are certainly a great way to connect with your audience. You can also use newsletters to build a community from the platform. Linking your X account to newsletters also increases subscriptions to your newsletters.

The Bottom Line

X is a dominant player in the social media space that will likely remain relevant for decades. As such, you should keep tabs on recent changes for positive marketing results. Business owners should also focus on how they can use X spaces, communities, circles, and other recent changes for business benefits.