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Social Media Marketing Tips to Drive Traffic This Year

Social media marketing tips and strategies shown on a white board.

Promoting your website and eCommerce store on social media is an important part of digital marketing. If done right, it is the most cost-effective method of driving traffic to your website and boosting marketing results. A recent PEW research study found that seven in ten Americans use social platforms to connect, engage with news content, entertain, and share information. This presents an opportunity for businesses to access plenty of potential clients who are active on various social platforms.

With most internet traffic currently originating from mobile, social media is the best option for businesses to get views, likes, shares, and website visits. Below are a few tips for using social media marketing tips to drive traffic.

Optimize Your Social Profiles

Social media profiles are the key to brand building and recognition. Businesses and eCommerce stores can drive significant website traffic with an optimized social media profile. Optimizing social media profiles is as crucial as optimizing website SEO. This includes using relevant keywords in social media profile biographies.

Perfectly optimized social media profiles should communicate the business’ value proposition. Therefore, you should create a bio that doesn’t compromise clarity and resonates with the target audience. Consider using branded items like logos and include links to your other social profiles.

Focus on Social Platforms that Drive the Most Web Traffic

Besides optimizing your social profiles, choosing a social media platform that can successfully boost website traffic is also important. Unfortunately, there’s no best or worst social media platform for driving website traffic. A Search Engine Journal survey found Facebook to be the best platform for making social referrals. This isn’t surprising because Facebook is the most popular social network.

Twitter is also largely influential, especially if Tweets go viral. On the other hand, Instagram and Pinterest drive comparably minimum traffic to third-party websites. However, these findings vary widely according to industry niche. Therefore, research extensively to identify the best social platform for your industry.

Post Consistently and When Your Audience is Active

Posting consistently helps businesses and brands achieve accountability with their followers. Therefore, your social media marketing strategy should highlight posting frequencies that align with when your audience is active. Note that posting frequency depends on several factors, including the target audience, region or time zone, and the nature of the content.

Generally, different social media platforms have varying posting frequencies. Your best bet is to evaluate the posting frequencies of other brands and competitors. That aside, you should also post when your audience is active. Below are some insights on the best times to post:

  • Facebook – best days to post are from Tuesday to Friday. The worst day is on Saturday.
  • Twitter – best days to post are Monday, Tuesday, Wednesday, and Friday. Avoid posting on Sundays.
  • Instagram – best days to post are Monday, Tuesday, Wednesday, Thursday, and Friday. The worst day to post is on Sunday.

Note that these are general insights for global engagements, which vary by country and industry. You should experiment to find the best days and times for your business.

Use Content Techniques that Encourage Click-throughs

You should also present social media text and visuals in a way that encourages click-throughs. Find ways of capturing your audience’s curiosity through:

  • Creating a hook – give them something interesting that gets them invested in your content. This might be a catchy headline or the first part of the story. Direct them to your website for more information.
  • Use emotions – provide information that appeals to your target audience’s emotions.
  • Use CTAs – adding a short and clear call to action also drives traffic to your website.

Anytime you use these techniques, ensure that you deliver the promise on the social media post. Avoid sensationalized or misleading click baits.

Summary

Social media marketing can effectively increase website traffic. It also boosts lead generation efforts, provides brand exposure, and boosts sales. However, this can only be achieved with the right strategies. The tips above can help digital marketers increase website traffic from social media.

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