customer journey Archives
Marketing Funnel and Customer Journey. This infographic illustrates what each of these terms mean and how to craft a marketing funnel and customer journey.
It’s called the “buyer’s journey” and it’s made up of the steps it takes for someone to actually buy a product or service. The buyer’s journey is made up of five distinct stages: awareness, consideration, decision, adoption, and advocacy. Each stage comes with its corresponding objective, and each should have a unique social media strategy. […]