customer journey Archives


Keys for Developing your Marketing Funnel and Customer Journey [Infographic]

Marketing Funnel and Customer Journey. This infographic illustrates what each of these terms mean and how to craft a marketing funnel and customer journey.
Social Media Metrics for the Buyer’s Journey

Social Media Metrics for the Buyer’s Journey

It’s called the “buyer’s journey” and it’s made up of the steps it takes for someone to actually buy a product or service.  The buyer’s journey is made up of five distinct stages: awareness, consideration, decision, adoption, and advocacy. Each stage comes with its corresponding objective, and each should have a unique social media strategy. […]