logos and branding Archives

A company logo is an important part of your business identity. These 5 principles are crucial for an effective and successful business logo.

For McDonald’s, it’s the golden arches. For Nike, it’s the giant swoosh. For Starbucks, it’s the two-tailed mermaid. They’re different brands, but they all have iconic logos that are instantly recognizable by the majority of the population. Such strong brand recall with just one image is a testament to the value of having a well-designed […]